Over the years, several corporate houses in India have invested in the media business, but without quantifiable success. The trend has picked force again. Read why...

Srabana Lahiri & Rahul Dubey May 31, 2012 7:18 PM

Brand-building is going to be the domain of all instead of the purview of a few, courtesy the internet, new media and mobile devices, says Lucas Watson, Global Vice President, YouTube

Srabana Lahiri Apr 21, 2012 4:48 PM

Brand-building is going to be the domain of all instead of the purview of a few, courtesy the internet, new media and mobile devices, says Lucas Watson, Global Vice President, YouTube

Srabana Lahiri Apr 21, 2012 4:47 PM

Brands have to engage in conversations with the consumer wherever they are to get their attention, says Jean-Yves Naouri, COO, Publicis Groupe

Srabana Lahiri Apr 20, 2012 10:13 AM

“Technology drives our existence. A very different world is emerging and for it, a frame of reference is necessary,” says Tim Love, CEO (APIMA) & Vice-Chairman, Omnicom Group

Srabana Lahiri Apr 20, 2012 10:10 AM

“Technology drives our existence. A very different world is emerging and for it, a frame of reference is necessary,” says Tim Love, CEO (APIMA) & Vice-Chairman, Omnicom Group

Srabana Lahiri Apr 20, 2012 10:09 AM

Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building & aggressive ads by telcos, and surge in ad spends

Srabana Lahiri & Rahul Dubey Feb 17, 2012 11:03 AM

For Sunil Lulla, the mission is to make the entire Times network profitable as an entity, expand its reach to Europe and drive value for TV content.

Srabana Lahiri & Priyanka Mehra Jan 5, 2012 7:56 AM

Industry stalwarts Mainardo de Nardis, Kelly Clark and Bob O’Leary got together to discuss ways to negotiate emerging media trends to formulate the best media plan and get the best bang for a client’s money in the session on ‘Media Fragmentation: How To Navigate Through Traffic’.

Srabana Lahiri Nov 3, 2011 9:31 AM

Can Asians lead the next creative renaissance on the planet? The session on ‘Asian Creative? A New Brief’ attempted to find out what is lacking in this context and how it can be tackled.

Srabana Lahiri Nov 2, 2011 11:19 AM