Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India Limited, talks about recalibrating the brand’s advertising and strategy in view of the pandemic, and more

Srabana Lahiri Aug 7, 2020 9:02 AM

The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould

Srabana Lahiri Aug 5, 2020 9:19 AM

In an exclusive survey conducted by IMPACT, an overwhelming majority of CMOs affirm that upskilling is the key priority for them in the post-COVID world

Srabana Lahiri Jul 15, 2020 8:34 AM

Govind Pandey, CEO, TBWA India, tells us how these times of adversity have transformed the creative process, the experience of pitching during lockdown, the agency’s work and more

Srabana Lahiri Jun 27, 2020 12:20 PM

Ajay Gahlaut, CCO and MD, Publicis Worldwide India, believes agencies will have to take their services up a notch in the game of survival as they transform into flatter organizations

Srabana Lahiri Jun 26, 2020 9:06 AM

Josy Paul, Chairman and Chief Creative Officer of BBDO India, tells Srabana Lahiri that what we are all going through is akin to rebirth, and there's a whole new world waiting for us

Srabana Lahiri Jun 12, 2020 9:07 AM

Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi, says challenges of the lockdown period have thrown up new aspects of marketing and communication, which is an opportunity for brands

Srabana Lahiri Jun 11, 2020 8:48 AM

Swati Bhattacharya, Chief Creative Officer, FCB Ulka, tells us how the lockdown has allowed her to refine her creativity and get used to interaction via technology

Srabana Lahiri Jun 10, 2020 8:40 AM

Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy

Srabana Lahiri May 12, 2020 8:47 AM

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

The veteran adman talks to exchange4media about life during the lockdown, working with the government in the war against COVID-19 and more

Srabana Lahiri Apr 30, 2020 9:12 AM

On his visit to India, the Global CEO of Havas Creative talks about his sense of the India market, expectations from leaders here & his strategy of leading Havas Group's global creative business

Srabana Lahiri & Jeel Mehta Feb 28, 2020 11:23 AM

Sudhir Sitapati, Executive Director, Foods and Refreshment, HUL, talks about the making of ‘The CEO Factory’; excerpts from the book

Srabana Lahiri Dec 24, 2019 7:16 AM

Toby Jenner, Global Chief Executive Officer of Wavemaker, spells out his mandate for the agency’s South Asia CEO Kartik Sharma on his maiden visit to India after assuming his new role in September

Srabana Lahiri Oct 23, 2019 8:39 AM

CVL Srinivas, WPP India Country Manager; Naveen Tewari, Founder & CEO, InMobi Group; and Abhay Singhal, Co-founder, InMobi Group; talk about the association that will “shape the market”

Srabana Lahiri Sep 11, 2019 11:03 AM

Chairman & CEO of The Walt Disney Company points out opportunities post the 21st Century Fox acquisition at D23 Expo 2019; honours 12 talented individuals for their contribution to the Disney legacy

Srabana Lahiri Aug 26, 2019 8:28 AM

Wendy Clark, CEO, DDB Worldwide, talks to exchange4media on her visit to India about the importance of the market to the organisation, growing battle for the best talent, DDB Flex model and more

Srabana Lahiri & Christina Moniz Aug 21, 2019 8:14 AM

Sodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and more

Srabana Lahiri Aug 20, 2019 8:09 AM

Harradine, CEO of Omnicom Media Group, APAC, talks of reducing over-dependence on global client relationships, building capability rather than scale and finding the right successor for Harish Shriyan

Srabana Lahiri Aug 6, 2019 8:58 AM

M A Parthasarathy, CEO, Mindshare South Asia, talks of his priorities, meeting the demands of the new media ecosystem, embracing automation, the challenges Mindshare faces and more

Srabana Lahiri & Christina Moniz Jul 29, 2019 8:29 AM