Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

Ashish Sehgal?blur=25

In conversation with exchange4media, Ashish Sehgal, Chief Growth Officer - Advertisement Revenue, ZEEL, says inventory demand has surpassed supply and this is a clear indication for price correction

Sonam Saini Sep 2, 2020 8:36 AM

TV?blur=25

Industry players look at a substantial growth in ad revenue compared to the April-May-June period

Sonam Saini Aug 31, 2020 9:19 AM

anuradha?blur=25

Aggarwal, Head -Infotainment & Kids, Star & Disney India, talks about their new show Imagine That

Sonam Saini Aug 28, 2020 9:08 AM

TV?blur=25

With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players

Sonam Saini Aug 27, 2020 8:58 AM

voot?blur=25

Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18, says they have achieved their year's targets in just 3-4 months

Sonam Saini Aug 20, 2020 8:14 AM

TV?blur=25

Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

ZEE?blur=25

As Zee Cafe completes 20 years, Kartik Mahadev, Business Head, Premium Channels, ZEEL, talk about the channel's journey, the challenges of the category and future growth drivers

Sonam Saini Aug 17, 2020 9:04 AM

Kranti Gada?blur=25

The COO of Shemaroo Entertainment on the launch of ShemarooMe Box Office, the big four broadcasters coming back on FTA space & the partnership with Jio TV

Sonam Saini Aug 12, 2020 7:58 AM

TV?blur=25

Industry players believe the Indian Premier League coinciding with the festive season will not have a negative impact on GECs but will rather increase the overall TV viewership and the advertising pie

Sonam Saini Aug 11, 2020 9:14 AM

onam?blur=25

Advertising volume/revenue might not be better than the last onam, but it is definitely expected be better than the last few months

Sonam Saini Aug 10, 2020 9:05 AM

Disney?blur=25

In the earnings announcement, Bob Chapek, CEO, The Walt Disney Company, said that Disney Plus surpassed 60.5 million paid subscribers globally on 3 August

Sonam Saini Aug 5, 2020 8:47 AM

TV?blur=25

In the latest notice, the ball has been put in broadcasters' court, making them directly responsible for pushing TRAI to implement NTO 2.0

Sonam Saini Jul 28, 2020 8:27 AM

TV?blur=25

Industry experts believe the sector is already going through a rough phase due to COVID and implementation of NTO 2.0 will further put pressure on the business

Sonam Saini Jul 27, 2020 8:51 AM

anushka virat?blur=25

Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

TV?blur=25

To keep up with the rise in ad volume, broadcasters are offering discounts, expected to continue till the festive season, say industry experts

Sonam Saini & Tasmayee Laha Roy Jul 21, 2020 8:36 AM

BBC?blur=25

BBC Studios’ SVP and GM, South and Southeast Asia, Ryan Shiotani speaks about the re-launch of Cbeebies channel in India after eight years

Sonam Saini Jul 20, 2020 8:15 AM

Digital?blur=25

According to industry experts, in the coming months digital is expected to grow further as clients come back and drive some revenues

Sonam Saini Jul 13, 2020 8:27 AM

Manisha Sharma?blur=25

Sharma, the Chief Content Officer of Viacom18, tells e4m about resuming production after lockdown and wooing audiences back with fresh content lineup for Colors

Sonam Saini Jul 10, 2020 8:27 AM

TV?blur=25

Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks

Sonam Saini Jul 9, 2020 9:10 AM

SONY?blur=25

In his previous role, Chib was working as Vice President, Creative at Star India (Star Sports)

Sonam Saini Jul 7, 2020 4:35 PM