Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

News?blur=25

Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones

Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM

GT?blur=25

Sanjog Gupta, Executive Vice President of Star TV Network, will be heading the sports division now

Sonam Saini Oct 12, 2020 5:59 PM

&pictures?blur=25

In a conversation with exchange4media, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster, ZEEL, speaks about the refreshed identity, positioning and content slate planned for &Pictures

Sonam Saini Oct 12, 2020 9:47 AM

OTT?blur=25

Gaurav Gandhi, Director & Country General Manager, and Vijay Subramaniam, Director & Head, Content, Amazon Prime Video, India share more on the launches and how movies help to get new audiences

Sonam Saini Oct 9, 2020 9:40 AM

Discovery?blur=25

In a conversation with exchange4media, Issac John, Digital Head – APAC, Discovery talks about the recent campaign - The Big Learning Festival on Discovery Plus and the platform’s journey so far 

Sonam Saini Oct 9, 2020 9:35 AM

TV?blur=25

As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept

Sonam Saini Oct 7, 2020 8:36 AM

Sony Viacom?blur=25

Since Jio has become a content powerhouse, Reliance now sees more strategic value in keeping a controlling stake in it

Dipali Banka & Sonam Saini Oct 6, 2020 8:10 AM

TV?blur=25

IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far

Sonam Saini Sep 30, 2020 8:51 AM

Leena Lele Dutta?blur=25

The Business Head of Sony Pictures Networks India, kids’ genre, spoke about Kapil Sharma’s association with the Sony YAY show ‘Honey Bunny’, viewership trends in the genre and more

Sonam Saini Sep 29, 2020 8:56 AM

TRAI PD Vaghela?blur=25

Pharma secretary Dr Vaghela will hold the office for a period of three years or until he attains the age of 65, as per ACC's communication

Sonam Saini Sep 28, 2020 9:23 PM

ads?blur=25

As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

Manisha Sharma?blur=25

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, shares more on the innovations for the upcoming season, the Covid measures, and new launches

Sonam Saini Sep 25, 2020 8:54 AM

shooting?blur=25

Three months after shooting resumed, show makers recount the everyday obstacles caused by COVID and restricted production budgets

Sonam Saini Sep 24, 2020 8:52 AM

manjit?blur=25

Prior to joining Viacom18, Sachdev had been driving the content strategy at various brands in the M&E space like AltBalaji & Sony Entertainment

Sonam Saini Sep 23, 2020 3:35 PM

TV?blur=25

According to broadcasters, FTA channels are a good way for brands to reach out to consumers at a good pricing

Sonam Saini Sep 22, 2020 9:08 AM

Bigg bOss?blur=25

The channel has released ‘Ab Paltega Scene Kyuki Bigg Boss Dega 2020 Ko Jawaab' campaign for the show that starts on October 3

Sonam Saini Sep 21, 2020 9:21 AM

Mahesh Shetty?blur=25

Mahesh Shetty, Head, Network Sales, Viacom18, says 60% of the inventory will be sold by the time Bigg Boss 14 goes on air and that the network was not looking at dropping ad rates for the show

Sonam Saini Sep 7, 2020 8:14 AM

BARC?blur=25

According to industry experts, this move will primarily impact news channels or whoever invests in landing pages

Sonam Saini Sep 4, 2020 9:08 AM

tam?blur=25

With COVID giving a push to businesses like online education and healthcare, Whitehat Education Technology and Moov Advance Diclofenac Spray were among the top new advertisers and brands

Sonam Saini Sep 4, 2020 9:07 AM