Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

BBC?blur=25

In a conversation with exchange4media, Vishal Bhatnagar, Sales Director, South Asia, BBC Global News, talks about the TRP scam’s impact on the news genre, the festive season and much more 

Sonam Saini Dec 10, 2020 8:30 AM

TV?blur=25

Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed

Sonam Saini Dec 7, 2020 8:49 AM

TV?blur=25

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on other properties now

Sonam Saini Dec 4, 2020 9:01 AM

Shaun?blur=25

In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during festive period and more

Sonam Saini Dec 3, 2020 8:51 AM

TV?blur=25

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year

Sonam Saini Nov 30, 2020 7:53 AM

Rajesh Kaul?blur=25

According to the Chief Revenue Officer, Distribution and Head – Sports Business of Sony Pictures Networks India, the digital numbers will continue to grow but TV numbers too are bound to increase

Sonam Saini Nov 23, 2020 8:53 AM

sony sports?blur=25

As per industry experts, the broadcaster is likely to earn Rs 300-350 crore revenue from TV

Sonam Saini Nov 23, 2020 8:32 AM

IPL 2020?blur=25

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar

Sonam Saini Nov 12, 2020 9:08 AM

ZEE?blur=25

The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of Zee Zest acts as a force multiplier to TV

Sonam Saini Nov 11, 2020 8:54 AM

TV?blur=25

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands

Sonam Saini Nov 9, 2020 8:34 AM

TV?blur=25

Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner

Sonam Saini Nov 6, 2020 9:20 AM

BARC?blur=25

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16 of 2015 

Sonam Saini Nov 5, 2020 1:46 PM

Viacom18?blur=25

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of the network's 10th IP, plans for the festive season and much more  

Sonam Saini Nov 5, 2020 8:18 AM

IPL?blur=25

As per industry experts, the official broadcaster has increased the ad rates by 15-20%

Sonam Saini Nov 3, 2020 8:56 AM

tv?blur=25

As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left it will be easy to tackle hurdles in the longer run

Sonam Saini Oct 27, 2020 8:46 AM

vibhu?blur=25

Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch, growth during the lockdown, expansion plans and the reason behind its zany name

Sonam Saini Oct 26, 2020 9:25 AM

IPL?blur=25

As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament

Sonam Saini Oct 23, 2020 8:49 AM

Bigg Boss?blur=25

Bigg Boss 14 has come as a breather to viewers waiting for fresh content and the response has been heartwarming, shared Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18

Sonam Saini Oct 21, 2020 8:58 AM

podcast?blur=25

While its current contributions are minuscule, experts believe that podcasts have the potential to become major revenue streams for platforms in the coming years

Sonam Saini Oct 19, 2020 9:25 AM

vednarayan?blur=25

Sirdeshpande is currently serving his notice period and will exit the company by the end of this month

Sonam Saini Oct 16, 2020 12:19 PM