Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

prashant bhatt?blur=25

He was heading the channel's programming for the last seven months

Sonam Saini Apr 21, 2021 6:27 PM

TV?blur=25

Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020

Sonam Saini & Javed Farooqui Apr 21, 2021 8:54 AM

kwan?blur=25

The Group CEO & Co-founder of The Collective Artists Network (formerly known as Kwan) talks about the rebranding of the company, new business verticals and more

Sonam Saini Apr 20, 2021 8:57 AM

Megha Tata?blur=25

Megha Tata, Managing Director - South Asia, Discovery Communications India, discusses how they are going to create a distinction between Discovery and DTamil with unique content offerings for DTamil

Sonam Saini Apr 19, 2021 9:29 AM

IPL?blur=25

As per the report, the number of categories grew by 5% in 5 matches of IPL 14 compared to the same number of matches in the previous season

Sonam Saini Apr 19, 2021 8:51 AM

shoot?blur=25

Entertainment channels are facing the prospect of airing re-runs once the bank of fresh episodes dries up

Sonam Saini & Javed Farooqui Apr 16, 2021 8:23 AM

Tv shos?blur=25

Producers request government to treat the industry as an essential service and allow them to shoot for TV shows if a complete lockdown is implemented in Mumbai

Sonam Saini Apr 13, 2021 9:07 AM

Leena Lele Dutta  ?blur=25

Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category

Sonam Saini Apr 9, 2021 8:31 AM

tV?blur=25

Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

TV?blur=25

The producers of several shows said that they are strictly following SOPs and taking all necessary precautions on the sets to provide undisrupted entertainment to their audience

Sonam Saini Apr 1, 2021 8:22 AM

Avinash Kaul?blur=25

Kaul, Managing Director, A+E Networks | TV18 and CEO-Broadcast for Network18, talks about the growth of the infotainment genre, success stories of HistoryTV18 shows and more

Sonam Saini Mar 26, 2021 9:06 AM

cricket?blur=25

Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12

Sonam Saini Mar 25, 2021 8:38 AM

royals?blur=25

Gaurav Bhola, GM, Sales & Marketing at STUDDS Accessories, talks about the company's partnership with Rajasthan Royals and plans to foray into international markets in the coming years

Sonam Saini Mar 24, 2021 9:00 AM

tV?blur=25

Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass

Sonam Saini Mar 17, 2021 8:54 AM

Ravish Kumar, Viacom18?blur=25

In a conversation with e4m, Ravish Kumar, Head- Regional Entertainment (Kannada and Marathi Cluster), Viacom18, talks about current consumption trends emerging in Marathi and Kannada markets

Sonam Saini Mar 15, 2021 8:26 AM

IPL?blur=25

With 90-95% inventories of franchises sold out, experts believe that it bodes well for the 14th season of IPL in terms of sponsorship revenue

Sonam Saini Mar 12, 2021 8:27 AM

manisha sharma?blur=25

In a conversation with e4m, Sharma, CCO, Hindi Mass Entertainment, Viacom18, speaks about Bigg Boss, upcoming shows and production challenges in the new normal

Sonam Saini Mar 1, 2021 8:32 AM

Pawan Jailkhani?blur=25

Jailkhani, the former CRO at the Group, plans to pursue data analytics while simultaneously setting up a regional news channel

Sonam Saini Feb 24, 2021 8:39 AM

Kranti Gada?blur=25

Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Ltd., said that the channel has been refreshing its programming lineup with the launch of an original show 'Jurm aur Jazbaat'

Sonam Saini Feb 23, 2021 8:49 AM

IPL?blur=25

The associate sponsorship may be in the range of Rs 65 crore to 70 crore while co-presenting is likely to cost between Rs 110 crore and Rs 125 crore

Sonam Saini Feb 22, 2021 8:24 AM