Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.


According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV

Sonam Saini 14 hours ago


The group’s total revenue has increased by 21%; circulation revenue by 1.5% 

Sonam Saini Sep 21, 2023 8:25 AM


The regulatory body has emphasised the importance of a strong policy framework among stakeholders to ensure individuals' engagement in digital economic activities

Sonam Saini Sep 14, 2023 4:19 PM

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The channel was the only participant in the auction, say sources

Sonam Saini Sep 12, 2023 1:43 PM

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VRL News Media reported a revenue of Rs 17 crore in FY 2021-22

Sonam Saini Sep 8, 2023 9:00 AM

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Banerjee, Head-Content, Disney+ Hotstar & HSM Entertainment Network, shed light on Disney Star's ‘Let's Get Healthy’ initiative and the network's endeavours to promote healthy living

Sonam Saini Sep 7, 2023 1:28 PM


According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh

Sonam Saini Aug 31, 2023 8:47 AM


Srivatsa, Head-Marketing, Sales & Service Strategy, Tata Passenger Electric Mobility, shares the strategy and vision behind the launch of the brand’s new identity

Sonam Saini Aug 30, 2023 11:20 AM

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Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's popular shows

Sonam Saini Aug 29, 2023 8:48 AM


Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia Cup, how TV and digital both have room to expand and more

Sonam Saini Aug 2, 2023 9:19 AM

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Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh Ganguli

Sonam Saini Jul 26, 2023 8:54 AM


Experts expect 10-15% growth in the ad revenue during the upcoming elections

Sonam Saini Jul 19, 2023 9:15 AM


Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money

Sonam Saini Jul 17, 2023 8:56 AM


CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend

Sonam Saini Jul 12, 2023 8:13 AM


Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of NTO 3.0

Sonam Saini & Aditi Gupta Jul 11, 2023 9:13 AM


The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous period

Sonam Saini Jul 11, 2023 8:13 AM


Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry players

Sonam Saini & Aditi Gupta Jul 6, 2023 9:01 AM