Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

Advertising?blur=25

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini 11 hours ago

Media consumption?blur=25

According to industry observers, advertising will resume once the economy starts to recover & digital and broadcasting will be the early gainers

Sonam Saini May 20, 2020 8:43 AM

TV Free Dish?blur=25

According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees

Sonam Saini May 12, 2020 8:53 AM

Riddhima Lulla?blur=25

Lulla, the chief content officer of Eros Group, talks to e4m about creating a web series during the lockdown, the challenges they faced as a team and plans for more original content in the future

Sonam Saini May 12, 2020 8:51 AM

TV?blur=25

Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly

Sonam Saini May 11, 2020 8:50 AM

BARC India?blur=25

While BARC has said it’s still reviewing the recommendations, many industry experts believe the rating system shouldn’t come under TRAI’s purview

Sonam Saini Apr 29, 2020 9:00 AM

Vikram Tanna?blur=25

Prior to this, Tanna was heading advertising, Sales & Business Head of regional cluster, South Asia, Discovery Inc

Sonam Saini Apr 24, 2020 2:33 PM

Neha Chimmbulkar?blur=25

Prior to this, Chimmbulkar was associated with Deskera as Deputy Director and Head - Marketing & Operations India

Sonam Saini Apr 24, 2020 12:24 PM

TV ads?blur=25

The drop in FCT has been the least for the news genre, although this category has seen a fall of 16% in the same time span

Sonam Saini Apr 24, 2020 9:18 AM

Neena Dasgupta?blur=25

Dasgupta, who is also the CEO & Director of Zirca, has been serving as an advisor at Aidem Ventures for over eight years

Sonam Saini Apr 21, 2020 6:21 PM

TV?blur=25

Although the BARC-Nielsen report states a growth of 5% in ad volumes for the entire movie genre, experts say the ad rates are at an all-time low

Sonam Saini Apr 16, 2020 9:12 AM

FAMILY?blur=25

The director of the film FAMILY & founder of Corcoise Films, Prasoon Pandey explains the rationale behind the piece, the concerted efforts behind it and how it took them only 6 days to pull it off

Sonam Saini Apr 8, 2020 8:34 AM

Ali Hussein?blur=25

Ali Hussein, the CEO of Eros Now, speaks to e4m about his vision for the brand and how OTT platforms will maintain their momentum even after the corona crisis ends

Sonam Saini Apr 2, 2020 8:38 AM

TV?blur=25

Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide

Sonam Saini Apr 2, 2020 8:38 AM

Shooting?blur=25

Producers say the lockdown’s impact will be felt as a whole and a number of shows have been put on hold for now

Sonam Saini Mar 27, 2020 8:34 AM

TRAI?blur=25

According to sources, broadcasters and distribution operators are sticking to existing deals that are valid until March 31 and consumers are also going by the old channel bouquets

Sonam Saini Mar 23, 2020 9:04 AM

ICC Womens T20 World Cup?blur=25

Data also shows that the final match between India and Australia garnered a total of 40.97 million unique viewers

Sonam Saini Mar 23, 2020 8:51 AM

TV?blur=25

Industry experts express mixed sentiments - while some are hopeful about the industry tiding over the situation others feel a drop in advertising revenues is imminent

Sonam Saini Mar 19, 2020 8:12 AM

Applause?blur=25

Applause Entertainment’s Head of Content Deepak Segal and Head of Revenue & Marketing Ashok Cherian reveal why synergy between creative and marketing teams is crucial for great content

Sonam Saini Mar 18, 2020 8:33 AM