Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

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Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV

Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM

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Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers

Sonam Saini Jul 22, 2021 9:02 AM

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Only to an extent, believe market experts, as they say that the brand is anyway not a big spender when it comes to media advertising

Sonam Saini Jul 20, 2021 9:01 AM

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Nair, 9X Media’s CRO, talks about the network's vision, scaling up broadcast & non-broadcast businesses, and more

Sonam Saini Jul 19, 2021 8:31 AM

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Srivatsa, Head-Marketing, PVBU, Tata Motors, says while their dependence on print has gone down during pandemic, presence on TV and digital has gone up substantially

Sonam Saini Jul 15, 2021 8:53 AM

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SPSN has signed 11 sponsors so far. The broadcaster is likely to earn close to Rs 100 crore in ad revenue, according to industry estimates

Sonam Saini Jul 14, 2021 8:30 AM

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Gaurav Rakshit, COO, Viacom18 Digital Venture, said that while the show's format will remain similar to that of TV, Bigg Boss OTT will bring in a new level of innovation

Sonam Saini Jul 13, 2021 8:55 AM

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Industry experts see this as a great strategic step that will help the broadcaster increase the reach of the show and drive subscription revenues for the OTT platform

Sonam Saini Jul 12, 2021 8:46 AM

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Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board

Sonam Saini Jul 8, 2021 8:55 AM

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Ranga, Managing Director, Beginnen Media, shared that it's not easy to shift from a creative-centric to a consumer-centric model, which may take 2-3 years for the establishment

Sonam Saini Jul 6, 2021 8:18 AM

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With 15 sponsors already on board, the network disclosed that it's in the process of closing a few more deals

Sonam Saini Jul 1, 2021 9:41 AM

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Industry insiders, however, feel the implementation of NTO 2.0 is unlikely to happen as both broadcasters and TRAI are likely to approach the Supreme Court

Sonam Saini Jul 1, 2021 8:17 AM

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Only 40% of the shoots must have resumed in Mumbai amid the new Covid restrictions by the govt, say Film, TV, and web series producers

Sonam Saini Jun 30, 2021 8:53 AM

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As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21

Sonam Saini Jun 24, 2021 8:54 AM

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Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility

Sonam Saini Jun 21, 2021 8:23 AM

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FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021

Sonam Saini Jun 18, 2021 7:36 AM

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Most of the producers, cast and crew of TV shows have returned to Mumbai, while others are most likely to resume shoots in the city from next week

Sonam Saini Jun 15, 2021 8:57 AM

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Before this, Zee TV dominated the overall market with 675 million impressions in BARC's week 48 of 2017 (November 25-December 1)

Sonam Saini Jun 14, 2021 8:58 AM