Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

manisha sharma?blur=25

In a conversation with e4m, Sharma, CCO, Hindi Mass Entertainment, Viacom18, speaks about Bigg Boss, upcoming shows and production challenges in the new normal

Sonam Saini 1 day ago

Pawan Jailkhani?blur=25

Jailkhani, the former CRO at the Group, plans to pursue data analytics while simultaneously setting up a regional news channel

Sonam Saini Feb 24, 2021 8:39 AM

Kranti Gada?blur=25

Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Ltd., said that the channel has been refreshing its programming lineup with the launch of an original show 'Jurm aur Jazbaat'

Sonam Saini Feb 23, 2021 8:49 AM

IPL?blur=25

The associate sponsorship may be in the range of Rs 65 crore to 70 crore while co-presenting is likely to cost between Rs 110 crore and Rs 125 crore

Sonam Saini Feb 22, 2021 8:24 AM

Star?blur=25

The company's net loss narrowed to Rs 488.84 crore for the financial year ended March 31, 2020, compared to Rs 1216.13 crore in the previous financial year

Sonam Saini Feb 19, 2021 1:51 PM

tv?blur=25

As per their financial statements, subscription income of broadcasters grew in the range of 20-45% in the past three years. The growth was more in FY 20 than FY19

Sonam Saini Feb 16, 2021 9:05 AM

star pravah?blur=25

Most of the top-rated shows on Star’s Marathi GEC are adaptations of the network’s popular Hindi or other language shows

Sonam Saini Feb 11, 2021 8:54 AM

Discovery Communications?blur=25

The company revenue from advertising publicity dropped by 24% to Rs 117 crores as compared to Rs 154 crores in the previous year

Sonam Saini Feb 9, 2021 8:50 AM

Tv?blur=25

The good thing is that all genres are contributing to this growth, unlike the Covid period when only few major genres witnessed a hike

Sonam Saini Feb 4, 2021 8:43 AM

TV?blur=25

Reality shows, remakes or family-friendly content? Industry experts share insights on the theme that will dominate television content this year

Sonam Saini Feb 4, 2021 8:37 AM

Disney?blur=25

In a conversation with e4m, President & Head - Infotainment, Kids & Regional Entertainment Channels, Star & Disney India talks about the importance of regional markets and feeds for Nat Geo

Sonam Saini Feb 1, 2021 8:32 AM

media?blur=25

While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year

Sonam Saini & Tasmayee Laha Roy Jan 28, 2021 8:28 AM

pawan?blur=25

Pawan Jailkhani, Chief Revenue Officer of 9X Media, talks about the growth of the music genre, new advertisers, and focus areas for 2021

Sonam Saini Jan 11, 2021 9:28 AM

TV?blur=25

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other

Sonam Saini Jan 7, 2021 8:28 AM

chinese brands?blur=25

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20

Ruhail Amin & Sonam Saini Jan 7, 2021 8:17 AM

TV?blur=25

As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved back to their hometowns

Sonam Saini Jan 5, 2021 8:29 AM

barc?blur=25

Not really, feel experts who say the industry continues to rely on the data provided by BARC

Sonam Saini Jan 4, 2021 8:52 AM

TV?blur=25

The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year

Sonam Saini Dec 31, 2020 8:48 AM

tv?blur=25

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth

Sonam Saini Dec 30, 2020 8:26 AM

TV?blur=25

The channel has tasted success with Imli and Anupamaa, both adaptations of Bengali shows, after they figured in the top five programmes in Hindi GEC Urban and Overall Market

Sonam Saini Dec 28, 2020 8:35 AM