Authors
Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.
Head of Hindi Mass Entertainment & Kids TV Network, Viacom18, Jaipuria says Bigg Boss has seen its biggest season from a viewership, digital & advertisers perspective
Sonam Saini Feb 18, 2020 8:29 AM
Prior to this, Nagpal was working with Zee5 as Head, Agency Business
Sonam Saini Feb 7, 2020 3:33 PM
While some industry players say broadcasters have started cutting budgets for content, others shared that the emphasis is still on producing good content but an impact in the future can’t be ruled out
Sonam Saini Feb 5, 2020 8:21 AM
The existing Hotstar VIP/Premium services will be rebranded as Disney+Hotstar
Sonam Saini Feb 5, 2020 7:56 AM
TAM AdEx’s Advertising Snapshot on Print provides a comparison of ad volumes in 2018 and 2019; industry heads share insights
Sonam Saini Jan 31, 2020 7:57 AM
Samay, 9X Jalwa, Sangeet Bangla and JK 24x7 win slots on a pro-rata basis for the period - February 1 to May 14 - as part of the 43rd e-auction
Sonam Saini Jan 24, 2020 4:11 PM
Subramaniam, Co-founder & CEO of KWAN, said the company ended the financial year 2018-19 with a top-line increase of 25% and expanded business in different verticals
Sonam Saini Jan 22, 2020 8:49 AM
Neville Bastawalla, Head – Marketing & On-Air Promotions, Sports Channels, Sony Pictures Networks India, talks about programming and marketing initiatives planned for Grand Slam, Australian Open 2020
Sonam Saini Jan 22, 2020 7:56 AM
The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season
Sonam Saini Jan 20, 2020 9:24 AM
Broadcasters believe NTO 2.0 is a disruption that will destabilise the industry business. On the other hand, TRAI claims it will fix the gaps that the first one did not; consumer bills will go down
Naziya Alvi Rahman & Sonam Saini Jan 13, 2020 7:59 AM
According to TRAI Secretary SK Gupta, at the time of NTO implementation, broadcasters were up in arms claiming that it will harm the industry but broadcasters and DPOs ended up profiting from it
Naziya Alvi Rahman & Sonam Saini Jan 10, 2020 7:04 PM
Amarpreet Singh Saini, Business Head Zee Biskope & Big Ganga, ZEEL and Samrat Ghosh, Cluster Business Head, East ZEEL, talk to us about the launch of Bhojpuri movie channel, Zee Biskope
Sonam Saini Jan 10, 2020 9:08 AM
With 10 to 12 original series in the offing, Amazon Prime Video has a big year ahead, says Subramanian, the Director and Head of Content
Sonam Saini Jan 8, 2020 8:56 AM
Industry heads say the new TRAI amendments come when the ecosystem had just settled down and this will lead to more confusion and slowdown in the business
Sonam Saini Jan 6, 2020 8:54 AM
According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%
Sonam Saini Jan 3, 2020 8:37 AM
According to analysts, the fresh set of amendments to the TRAI tariff order is yet another disruptive move for broadcasters
Sonam Saini & Tasmayee Laha Roy Jan 3, 2020 8:21 AM
The regulatory authority has said broadcasters and DPOs will have to publish the revised MRP of a-la-carte channels and of bouquets on their website by January 15 and January 30 respectively
Sonam Saini Jan 2, 2020 8:17 AM
Industry experts opine that the upcoming year will be about providing access to wider content from both linear TV and OTT platforms to customers
Sonam Saini Dec 31, 2019 8:16 AM
According to BARC data, the top 3 shows are Colors’ Fear Factor Khatron Ke Khiladi Jigar Pe Trigger, Zee TV’s Kundali Bhagya and Colors’ Naagin
Sonam Saini Dec 26, 2019 8:43 AM
Ashish Sehgal, Chief Growth Officer - Ad Sales, ZEEL, speaks to exchange4media about the focus on going beyond GRPs and TRPs, & the network’s plan to take a consultative approach to advertisers
Sonam Saini Dec 23, 2019 9:13 AM
