Authors
Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.
The COO of Shemaroo Entertainment on the launch of ShemarooMe Box Office, the big four broadcasters coming back on FTA space & the partnership with Jio TV
Industry players believe the Indian Premier League coinciding with the festive season will not have a negative impact on GECs but will rather increase the overall TV viewership and the advertising pie
Advertising volume/revenue might not be better than the last onam, but it is definitely expected be better than the last few months
Sonam Saini Aug 10, 2020 9:05 AM
In the earnings announcement, Bob Chapek, CEO, The Walt Disney Company, said that Disney Plus surpassed 60.5 million paid subscribers globally on 3 August
Sonam Saini Aug 5, 2020 8:47 AM
In the latest notice, the ball has been put in broadcasters' court, making them directly responsible for pushing TRAI to implement NTO 2.0
Sonam Saini Jul 28, 2020 8:27 AM
Industry experts believe the sector is already going through a rough phase due to COVID and implementation of NTO 2.0 will further put pressure on the business
Sonam Saini Jul 27, 2020 8:51 AM
Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement
Sonam Saini Jul 22, 2020 8:25 AM
To keep up with the rise in ad volume, broadcasters are offering discounts, expected to continue till the festive season, say industry experts
Sonam Saini & Tasmayee Laha Roy Jul 21, 2020 8:36 AM
BBC Studios’ SVP and GM, South and Southeast Asia, Ryan Shiotani speaks about the re-launch of Cbeebies channel in India after eight years
Sonam Saini Jul 20, 2020 8:15 AM
According to industry experts, in the coming months digital is expected to grow further as clients come back and drive some revenues
Sonam Saini Jul 13, 2020 8:27 AM
Sharma, the Chief Content Officer of Viacom18, tells e4m about resuming production after lockdown and wooing audiences back with fresh content lineup for Colors
Sonam Saini Jul 10, 2020 8:27 AM
Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks
Sonam Saini Jul 9, 2020 9:10 AM
In his previous role, Chib was working as Vice President, Creative at Star India (Star Sports)
Sonam Saini Jul 7, 2020 4:35 PM
Despite a slump in viewership and revenues for major leagues, experts discuss why the coming months may not be so tough for the highly-monetizable sports genre
Sonam Saini Jun 29, 2020 9:03 AM
Ashish Golwalkar, Head-Content SET, Digital Business, and Aman Srivastava, Head-Marketing, Digital Business, SPNI, talk about the newly launched SonyLIV 2.0
Sonam Saini Jun 18, 2020 8:11 AM
Gaurav Gandhi, Director & Country GM, Amazon Prime Video India, discusses how limited choices for marketing during the lockdown pushed them to go even bigger on social and digital media
Sonam Saini Jun 16, 2020 8:25 AM
Industry experts believe post COVID-19 the genre can sustain on the back of original content, innovative formats and more Indianized programmes with focus on Metros
Sonam Saini Jun 15, 2020 8:24 AM
Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1
Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM
According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio
Sonam Saini Jun 10, 2020 8:40 AM
Most prominent players believe the industry will bounce back in two-three months
Sonam Saini Jun 3, 2020 9:11 AM
