Authors
Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.
As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels
Sonam Saini May 17, 2022 8:45 AM
The Editor of Mirror Now talks about the channel’s revamped visual identity and new content line-up
Sonam Saini May 10, 2022 8:46 AM
Senior industry experts say some channels continue to show objectionable content and so the MIB should consider taking more stringent steps such as penalties
Sonam Saini May 4, 2022 9:00 AM
Experts feel launching the channel on the FTA platform may be a tactical move by the network to initiate a dialogue with advertisers
Sonam Saini Apr 29, 2022 9:06 AM
The One Show’s tie-up is the biggest news in this year’s Abby Awards, Rana Barua and Partha Sinha tell e4m
Sonam Saini Apr 27, 2022 8:48 AM
As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15
Sonam Saini Apr 25, 2022 8:21 AM
Newsprint cost has now risen to $1000 per tonne due to the pandemic's impact on the functioning of mills & Ukraine war disrupting import of newsprint
Sonam Saini Apr 19, 2022 8:55 AM
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more
Sonam Saini Apr 19, 2022 8:41 AM
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts
Sonam Saini Apr 14, 2022 8:53 AM
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year
Sonam Saini Apr 8, 2022 8:44 AM
Jake Lush McCrum talks to e4m about the franchise’s digital ad deals and how brands that partner with the franchise know that they're getting more than just a jersey position
Sonam Saini Apr 6, 2022 8:55 AM
In conversation with exchange4media, the Managing Director-South Asia of Discovery Inc also says it is gratifying to see that consumers are finally paying for content
Sonam Saini Apr 4, 2022 8:23 AM
Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Sonam Saini Mar 28, 2022 8:51 AM
The rate card for a spot on team jersey is ranged at Rs 2-25 crore. A place on the front and back of headgear is worth Rs 5-15 crore
Sonam Saini Mar 25, 2022 8:45 AM
Varun AR, AVP, Marketing, Livspace, talks about the brand’s association with Disney+ Hotstar for the T20 league, second year in a row
Sonam Saini Mar 24, 2022 9:14 AM
Roy, Chief Marketing Officer, RSH Global, shares her thoughts on gender equality, women's role in marketing and more
Sonam Saini Mar 23, 2022 8:44 AM
The Head of Network Entertainment Channels, Disney Star, spoke to e4m about the newly launched non-fiction show ‘Smart Jodi’, Star Plus’s programming strategy and much more
Sonam Saini Mar 21, 2022 11:48 AM
Most of the annual deals of news channels are done in the March-April period and so a lot is riding on the ratings
Javed Farooqui & Sonam Saini Mar 17, 2022 8:28 AM
Ailawadi, Viacom18’s Youth, Music and English Entertainment Head, speaks about the YME cluster growth, launches of new properties and road ahead
Sonam Saini Mar 11, 2022 8:55 AM
A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy
Sonam Saini Mar 10, 2022 8:47 AM
