Authors
Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM
Rale has been associated with Star Disney India for over six years now. He will be reporting to Peter Wiley, Chief International Counsel, The Walt Disney Company
Sonam Saini Apr 23, 2021 4:01 PM
Industry leaders weigh in on whether the findings of the BARC TV Universe Estimates 2020 on the kids genre is a positive sign for the category
Sonam Saini Apr 22, 2021 9:07 AM
Media experts discuss the network's decision to air the matches on the GEC during weekends; especially when there could be a dearth of fresh content in the coming days due to the lockdown
Sonam Saini Apr 22, 2021 8:16 AM
Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020
Sonam Saini & Javed Farooqui Apr 21, 2021 8:54 AM
The Group CEO & Co-founder of The Collective Artists Network (formerly known as Kwan) talks about the rebranding of the company, new business verticals and more
Sonam Saini Apr 20, 2021 8:57 AM
Megha Tata, Managing Director - South Asia, Discovery Communications India, discusses how they are going to create a distinction between Discovery and DTamil with unique content offerings for DTamil
Sonam Saini Apr 19, 2021 9:29 AM
As per the report, the number of categories grew by 5% in 5 matches of IPL 14 compared to the same number of matches in the previous season
Sonam Saini Apr 19, 2021 8:51 AM
Entertainment channels are facing the prospect of airing re-runs once the bank of fresh episodes dries up
Sonam Saini & Javed Farooqui Apr 16, 2021 8:23 AM
Producers request government to treat the industry as an essential service and allow them to shoot for TV shows if a complete lockdown is implemented in Mumbai
Sonam Saini Apr 13, 2021 9:07 AM
Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category
Sonam Saini Apr 9, 2021 8:31 AM
Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue
Sonam Saini Apr 7, 2021 8:57 AM
The producers of several shows said that they are strictly following SOPs and taking all necessary precautions on the sets to provide undisrupted entertainment to their audience
Sonam Saini Apr 1, 2021 8:22 AM
Kaul, Managing Director, A+E Networks | TV18 and CEO-Broadcast for Network18, talks about the growth of the infotainment genre, success stories of HistoryTV18 shows and more
Sonam Saini Mar 26, 2021 9:06 AM
Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12
Sonam Saini Mar 25, 2021 8:38 AM
Gaurav Bhola, GM, Sales & Marketing at STUDDS Accessories, talks about the company's partnership with Rajasthan Royals and plans to foray into international markets in the coming years
Sonam Saini Mar 24, 2021 9:00 AM
Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass
Sonam Saini Mar 17, 2021 8:54 AM
In a conversation with e4m, Ravish Kumar, Head- Regional Entertainment (Kannada and Marathi Cluster), Viacom18, talks about current consumption trends emerging in Marathi and Kannada markets
Sonam Saini Mar 15, 2021 8:26 AM
With 90-95% inventories of franchises sold out, experts believe that it bodes well for the 14th season of IPL in terms of sponsorship revenue
Sonam Saini Mar 12, 2021 8:27 AM
