Authors

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

cricket?blur=25

Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster

Sonam Saini Oct 19, 2021 9:00 AM

IPL?blur=25

Experts say that the upcoming season of the league may hold more promise as the number of matches and opportunities will increase with the addition of two new teams

Sonam Saini & Kanchan Srivastava Oct 18, 2021 8:59 AM

Yogesh Tewari?blur=25

Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories

Sonam Saini Oct 14, 2021 6:55 PM

Nina Jaipuria?blur=25

Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, said that apart from FMCGs, ed-tech & e-commerce companies have also turned as biggest advertisers for them

Sonam Saini Oct 13, 2021 8:38 AM

Tarun Garg?blur=25

Garg, Director - Sales, Marketing & Service, Hyundai Motor India, discusses marketing strategy for the recently launched i20 N Line and how they are going to meet its rising demand

Sonam Saini Sep 30, 2021 9:00 AM

TV?blur=25

Broadcasters believe that an encouraging festive season may be in the offing after August 2021 recorded the highest ad volumes on TV since the second lockdown in April 2021

Sonam Saini Sep 28, 2021 9:08 AM

zee sony?blur=25

The merger will lead to a colossal 75-channel entity claiming 25-30% of the TV viewership pie in India

Sonam Saini Sep 23, 2021 8:13 AM

newspaper?blur=25

The newsprint price, which was below $300/tonne in 2020, now stands at $700-$750/tonne

Sonam Saini Sep 22, 2021 8:55 AM

newspaper?blur=25

Key sectors like Real Estate, Automobile, E-Commerce and FMCG are looking at this festive season to shore up their business revenues

Sonam Saini Sep 21, 2021 8:55 AM

Print?blur=25

A shift in consumer preference towards digital has impacted circulation. But full recovery is expected in the next 6 months with a new set of readers coming into the stream, said print media players

Sonam Saini Sep 17, 2021 8:44 AM

theatre?blur=25

Experts believe that a shorter theatrical window will have an adverse impact on the box office revenue

Sonam Saini Sep 14, 2021 8:47 AM

cricket?blur=25

According to industry estimates, co-presenting sponsorship is costing Rs 60-70 crore and associate sponsorship is priced around Rs 30-40 crore

Sonam Saini Sep 7, 2021 8:30 AM

TV?blur=25

The broadcaster has so far roped in 12 sponsors for the second leg of the tournament

Sonam Saini Sep 3, 2021 9:17 AM

Shereen Bhan?blur=25

Shereen Bhan, Managing Editor, CNBC-TV18 talks about the new series ‘Financial Quotient’, content across news channels, BARC data impact on content planning, and more

Sonam Saini Sep 3, 2021 8:50 AM

TV?blur=25

Experts say though the platform gives an exceptional reach to broadcasters, it is quite an expensive ride for newer channels because of the high bidding prices and the subsequent content cost

Sonam Saini Sep 2, 2021 8:34 AM

Ajay Bhalwankar?blur=25

In a conversation with exchange4media, Bhalwankar, the business head of Sony Marathi speaks about the channel's three-year journey and the way forward

Sonam Saini Aug 31, 2021 8:06 AM

times now navbharat?blur=25

The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach

Sonam Saini & Tasmayee Laha Roy Aug 24, 2021 8:47 AM

Nakul chopra?blur=25

Since Nakul Chopra is not new to the ratings body, the industry expects some key developments under his leadership

Sonam Saini Aug 24, 2021 8:40 AM

sunil Lulla?blur=25

As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his journey

Sonam Saini Aug 20, 2021 8:45 AM