Authors
Viveks-ShankarNarayan?blur=25

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App

Simran Sabherwal Dec 23, 2020 9:09 AM

salesforce?blur=25

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce

Simran Sabherwal Dec 22, 2020 9:00 AM

hemat mehta?blur=25

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’

Simran Sabherwal & Ritika Raj Dec 10, 2020 8:14 AM

SPP?blur=25

With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach advertising platform to connect with consumers

Simran Sabherwal Dec 9, 2020 9:09 AM

mobile marketing?blur=25

With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends

Simran Sabherwal Dec 3, 2020 9:21 AM

Nitin Bawankule?blur=25

Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India, will help brands

Simran Sabherwal Dec 1, 2020 9:04 AM

Yadvinder Singh Guleria, HMSI?blur=25

Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual mobility and lockdown lessons

Simran Sabherwal Nov 18, 2020 10:46 AM

diwali?blur=25

This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic

Simran Sabherwal Nov 11, 2020 8:27 AM

marketing?blur=25

Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and customer convenience

Simran Sabherwal Nov 9, 2020 8:12 AM

diwali shopping?blur=25

As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season

Simran Sabherwal Nov 4, 2020 8:33 AM

real estate?blur=25

As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be on par with last year

Simran Sabherwal Nov 3, 2020 9:09 AM

Levista?blur=25

Ninan Thariyan, CEO, DT Next & Shriram Sanjeevi, VP, Levista Coffee on how the brand got coffee drinkers to brew Levista Coffee along with reading their morning newspapers

Simran Sabherwal Oct 6, 2020 2:56 PM

karan bajaj?blur=25

Karan Bajaj, Founder & CEO of WhiteHat Jr, shares his thoughts on the company’s revenue run rate doubling month-on-month after acquisition by BYJU'S and teaching math along with coding to students

Simran Sabherwal Oct 6, 2020 8:47 AM

ajoy chawla?blur=25

On the launch of Zoya’s ‘Rooted’ collection, Ajoy Chawla, CEO - Jewellery Division, Titan Company, discusses strategies used to get customers back and being optimistic about festive & wedding season

Simran Sabherwal Oct 1, 2020 9:29 AM

Arjun Ranga?blur=25

Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the company has entered

Simran Sabherwal Sep 18, 2020 8:36 AM

adhish zaveri?blur=25

Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online

Simran Sabherwal Sep 15, 2020 9:12 AM

Sportskeeda?blur=25

Porush Jain, Founder & CEO, Sportskeeda, on how its strategy to shift focus to esports, videos and IPs at the start of the lockdown helped the sports news website drive traffic & generate revenues

Simran Sabherwal Sep 11, 2020 9:28 AM

Siju Prabhakaran?blur=25

Siju Prabhakaran, EVP & Cluster Head South Business, ZEEL, discusses the South cluster's strong comeback after the lockdown and their strategy ahead

Simran Sabherwal Sep 10, 2020 9:24 AM

Hamdard?blur=25

Suman Varma, CMO, Hamdard Laboratories, tells us that with consumer’s priority now being health, the brand is looking at launching new products along with bringing Safi & Joshina back to the forefront

Simran Sabherwal Sep 4, 2020 9:24 AM

Onam?blur=25

Industry players say although advertisers have curtailed spends this year they are still optimistic and looking forward to the market bouncing back

Simran Sabherwal Aug 28, 2020 9:26 AM