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sumit mathur?blur=25

On the launch of Kellogg’s Pro Muesli, Mathur, Senior Director of Marketing for Kellogg’s SA shares the insights behind the new variant and how the brand's growth has remained consistent post pandemic

Simran Sabherwal Oct 13, 2022 8:59 AM

Razq?blur=25

VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty fashion, and more

Simran Sabherwal May 23, 2022 9:10 AM

aha?blur=25

Ajit Thakur, CEO, aha and Allu Arvind, Promoter, aha, speak about aha Tamil's growth plans and strategies and the road ahead

Simran Sabherwal May 4, 2022 8:34 AM

Avinash Pandey?blur=25

The Chief Executive Officer of ABP Network spoke to exchange4media on the occasion of its Tamil digital platform - ABP Nadu - completing a year

Simran Sabherwal Apr 20, 2022 8:43 AM

manish kalra?blur=25

Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership

Simran Sabherwal Apr 11, 2022 8:46 AM

Darpan Sanghvi & Rahul Agarwal?blur=25

Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the road ahead

Simran Sabherwal Feb 18, 2022 8:37 AM

Ahammed MP?blur=25

MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework

Simran Sabherwal Jan 27, 2022 8:55 AM

Kevin Vaz?blur=25

Kevin Vaz, Head - Network Entertainment Channels, Star & Disney India, tells us how the relatable content strategy of Star Pravah has maintained its leadership for the last 69 weeks

Simran Sabherwal Jan 25, 2022 9:39 AM

Pongal?blur=25

With new restrictions due to the third wave, brands have accelerated digital adoption with changes in the media mix

Simran Sabherwal Jan 14, 2022 11:06 AM

Pongal?blur=25

While some industry heads point out that the response has exceeded expectations, other say the third-wave restrictions have affected the sentiments

Simran Sabherwal Jan 14, 2022 8:44 AM

Kevin Vaz?blur=25

Kevin Vaz, President & Head - Network Entertainment Channels, Star and Disney India, tells us Star Vijay has witnessed incredible growth driven by strong consumer insights that led to relatable dramas

Simran Sabherwal Nov 23, 2021 8:37 AM

cars?blur=25

With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers

Simran Sabherwal & Mansi Sharma Nov 5, 2021 9:01 AM

NS Satish?blur=25

Satish, Senior VP - Sales & Marketing, Haier Appliances, shared that a big part of their brand story is focusing on consumer insights, research into product planning & launching products accordingly

Simran Sabherwal Nov 1, 2021 8:30 AM

home?blur=25

The industry is expecting a spike in sales and several players are looking forward to touch the pre-pandemic sales numbers this festive season

Mansi Sharma & Simran Sabherwal Nov 1, 2021 8:14 AM

festive?blur=25

The industry is using digital media and the power of regional language content to spur the growth further

Simran Sabherwal & Mansi Sharma Oct 27, 2021 9:06 AM

lifestyle goods?blur=25

The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle

Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM

festive shopping?blur=25

Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts

Simran Sabherwal & Mansi Sharma Sep 29, 2021 8:19 AM

Kevin Vaz?blur=25

Terming the past year as a fantastic one, Kevin Vaz, Head of Entertainment, Star & Disney India, tells us why Star India remains focused on regional markets to forge deeper connections with audiences

Simran Sabherwal Sep 15, 2021 8:42 AM

onam?blur=25

As Kerala sets the festivities in motion, brands go all out to woo consumers

Simran Sabherwal & Tasmayee Laha Roy Aug 16, 2021 8:35 AM