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"Shweta is a part of the Marketing team at exchange4media. Having covered beats like Lifestyle, sports, crime and civic, Shweta aspires to be a better individual and make a dent in the industry"
Kataria, Head of Marketing, Mattel India, says the brand has increased its online marketing budget from around 2 per cent to 30-38 per cent
Shweta Raaj Singh Jul 25, 2019 8:36 AM
In a chat with exchange4media, Edgar, Global Chief Talent Officer at Wavemaker, speaks about how the agency has been focusing on caring for the clients & how it keeps improving employee experience
Shweta Raaj Singh Jul 22, 2019 8:45 AM
Industry experts believe that the blanket ban by the Entertainment Journalists' Guild will have little effect on the star's brand value
Shweta Raaj Singh Jul 16, 2019 8:46 AM
Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing
Shweta Raaj Singh Jul 15, 2019 8:24 AM
The celebrity chef on how being Free-To-Air will help the channel change the dynamics of food-lifestyle programming in cable and satellite homes
Shweta Raaj Singh Jul 11, 2019 8:24 AM
The phenomenal success of Vivo Pro-Kabaddi League’s previous seasons has created a buzz for new brands to come on board
Shweta Raaj Singh Jul 2, 2019 8:23 AM
Mishra, Senior Partner, Sales Executive, Microsoft Search Advertising, on how the current phenomenon of technological evolution will help unravel solutions and empower mankind
Shweta Raaj Singh Jun 29, 2019 8:27 AM
Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup
Shweta Raaj Singh Jun 27, 2019 8:37 AM
Big Bazaar, Yes Bank, Kinder Joy, Bajaj Electricals, Marico, Frooti, Club Mahindra and Chocos are some of the brands associated with KidZania
Shweta Raaj Singh Jun 26, 2019 8:43 AM
Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime
Shweta Raaj Singh Jun 26, 2019 8:36 AM
In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup
Shweta Raaj Singh Jun 25, 2019 8:12 AM
We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds
Shweta Raaj Singh Jun 24, 2019 8:37 AM
Natekar tells us how the world of experiential marketing functions at Kidzania and how brands can benefit from it
Shweta Raaj Singh Jun 20, 2019 8:33 AM
Vira says the brand is going strong and has seen a great double digit growth year on year
Shweta Raaj Singh Jun 17, 2019 8:19 AM
Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day
Shweta Raaj Singh Jun 15, 2019 8:48 AM
Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers
Shweta Raaj Singh Jun 14, 2019 9:04 AM
Mujahid Rupani, Co-Founder and CEO of Cobx Gaming, talks about the functioning of the business model, ad spends and the challenges
Shweta Raaj Singh Jun 11, 2019 8:37 AM
Baertels, President (acting), BMW Group India, spoke to exchange4media about the future strategies for capturing the market, plans drafted for achieving the desired result in this quarter and more
Shweta Raaj Singh Jun 10, 2019 8:04 AM
In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report
Shweta Raaj Singh Jun 5, 2019 9:23 AM
ChillOut: Wadhwani, Founder of Sai Estates Consultants Chembur, also loves to spend time reading books
Shweta Raaj Singh Jun 1, 2019 9:14 AM
