Technology company AMD has launched a social campaign in India – ‘Future is Me’ – to engage with the youth of the country. The multi-city multimedia initiative invites the youth to come up with interesting futuristic ideas that best describe the future of any of the four aspects of their life – music, entertainment, digital and fashion.
Online travel portal, Goibibo, has been investing about 100 per cent of its spends in social media marketing. In a conversation with e4m, Deepak Tuli, Head, Goibibo, elaborates on how social media marketing is driving traffic on the site, besides the company’s expansion plans...
Biz2Credit, a US-based finance portal, has ventured into India and is looking to help finance startups and small businesses to expand itself. The company is investing heavily in online marketing to promote itself, allocating about 30-40 per cent of its spends for online activities.
With the launch of the new Volkswagen Jetta, Grey Digital has designed a social media campaign, wherein popularising the ‘#anything4jetta’ hashtag on Twitter was one of the major parts of the campaign. The hashtag had been the top trending topic on Twitter in India over the past couple of days.
Indiatimes Shopping, part of Times Internet Ltd, has announced that it has crossed the Rs 1-crore a day mark in sales. e4m caught up with Gautam Sinha, CTO & e-commerce Head, Times Internet Ltd, on how this feat was achieved, besides where the e-commerce market in the country is headed...
Global beverage brand Miller High Life has forayed into the Indian market with a campaign on Facebook, called ‘The Coolest Job’. The brand, which kept its identity under wraps in the beginning of the campaign, looked to create awareness about the brand’s motto ‘Work Hard, Party Hard’, while also looking for a brand ambassador who espouses the slogan.
Mobile video streaming technology provider Jigsee has launched in India and aims to bring entertaining, informative, and educational video content to people who use feature phones. The introduction of Jigsee Beta enables mobile subscribers to access premium video content on mobile phones for free.