Authors

A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams

e4m TV First Murugavel Janakiraman?blur=25

Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising

Shreshtha Verma Feb 1, 2020 10:14 AM

TV First?blur=25

A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness

Shreshtha Verma Feb 1, 2020 9:57 AM

Social media marketing?blur=25

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM

Arnab Goswami Kunal Kamra?blur=25

The video of stand up comedian Kunal Kamra's encounter with noted Indian journalist Arnab Goswami on an IndiGo flight went viral on social media

Shreshtha Verma Jan 30, 2020 9:24 AM

Dolly Patron Challenge?blur=25

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma Jan 29, 2020 8:37 AM

Video based ads?blur=25

In the era of informed purchases, video is the king and data is its crown, say experts

Shreshtha Verma Jan 21, 2020 8:48 AM

Women Cricket Team?blur=25

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

Political campaign?blur=25

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

Political Battle?blur=25

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM

Harikrishnan Pillai?blur=25

Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM

Chhapaak Vs Tanhaji Vs Darbar?blur=25

The three movies, all giants in their own rights, have locked horns for a big brand war even as they battle it out at the box office

Neethu Mohan & Shreshtha Verma Jan 10, 2020 9:03 AM

Hrithik Roshan?blur=25

On the actor’s 46th birthday, we take a look at his brand associations and the journey of his own brand HRX

Shreshtha Verma Jan 10, 2020 8:54 AM

Decade Challenge?blur=25

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM

Retail trends?blur=25

Experts share their predictions for the year and why change is the only constant in the retail industry

Shreshtha Verma Jan 8, 2020 8:45 AM

Youtube?blur=25

In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands

Shreshtha Verma Jan 2, 2020 8:46 AM

Social Media Influencers?blur=25

With the monumental increase in internet consumption, 2019 has been a revolutionary year for influencer marketing and social media influencers

Shreshtha Verma Dec 31, 2019 8:24 AM

Influencer Marketing?blur=25

Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media

Shreshtha Verma Dec 27, 2019 9:00 AM

Salman Khan?blur=25

From Pepsi to Likee, the third installment of Salman Khan’s Dabangg franchise sees brands queuing up to be a part of the Chulbul Pandey story

Tasmayee Laha Roy & Shreshtha Verma Dec 26, 2019 7:45 AM

moment marketing?blur=25

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Shreshtha Verma Dec 18, 2019 9:04 AM

Bharat Salaam for Zee Studios Hotel Mumbai?blur=25

Neeraj Joshi, Marketing Head, Zee Studios, talks to us about the reach and execution of the campaign 'Bharat Salam' for the movie Hotel Mumbai

Shreshtha Verma Dec 16, 2019 9:22 AM