Authors

A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams

Online Gaming?blur=25

As online gaming in India continues to grow, experts tell us how it helps build consumer engagement with brands

Shreshtha Verma Feb 12, 2020 9:02 AM

Delhi Election Results?blur=25

Ahead of the results, political parties have taken their fight to social media, sparring over who will rule Delhi for the next term

Shreshtha Verma Feb 11, 2020 8:12 AM

Political ads in DMRC?blur=25

While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads

Shreshtha Verma Feb 7, 2020 8:04 AM

Start-ups?blur=25

We spoke to industry players on some of the key announcements made in the Union Budget with respect to promoting start-ups

Shreshtha Verma Feb 4, 2020 8:33 AM

e4m TV First Murugavel Janakiraman?blur=25

Murugavel Janakiraman, Founder & MD of Matrimony.com, shares insights on how to build a brand through TV advertising

Shreshtha Verma Feb 1, 2020 10:14 AM

TV First?blur=25

A panel discussion by Atit Mehta of BYJU’S and Sai Narayan of PolicyBazaar Group spoke about how live sports was allowing marketers to increase brand awareness

Shreshtha Verma Feb 1, 2020 9:57 AM

Social media marketing?blur=25

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM

Arnab Goswami Kunal Kamra?blur=25

The video of stand up comedian Kunal Kamra's encounter with noted Indian journalist Arnab Goswami on an IndiGo flight went viral on social media

Shreshtha Verma Jan 30, 2020 9:24 AM

Dolly Patron Challenge?blur=25

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma Jan 29, 2020 8:37 AM

Video based ads?blur=25

In the era of informed purchases, video is the king and data is its crown, say experts

Shreshtha Verma Jan 21, 2020 8:48 AM

Women Cricket Team?blur=25

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

Political campaign?blur=25

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

Political Battle?blur=25

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM

Harikrishnan Pillai?blur=25

Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM

Chhapaak Vs Tanhaji Vs Darbar?blur=25

The three movies, all giants in their own rights, have locked horns for a big brand war even as they battle it out at the box office

Neethu Mohan & Shreshtha Verma Jan 10, 2020 9:03 AM

Hrithik Roshan?blur=25

On the actor’s 46th birthday, we take a look at his brand associations and the journey of his own brand HRX

Shreshtha Verma Jan 10, 2020 8:54 AM

Decade Challenge?blur=25

From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade

Shreshtha Verma Jan 9, 2020 8:56 AM

Retail trends?blur=25

Experts share their predictions for the year and why change is the only constant in the retail industry

Shreshtha Verma Jan 8, 2020 8:45 AM

Youtube?blur=25

In 5 years YouTube has gone from 15 million to 265 million daily active users in India, figuring prominently in the marketing strategies of several brands

Shreshtha Verma Jan 2, 2020 8:46 AM

Social Media Influencers?blur=25

With the monumental increase in internet consumption, 2019 has been a revolutionary year for influencer marketing and social media influencers

Shreshtha Verma Dec 31, 2019 8:24 AM