Andrew Ellenthal, Global EVP - Sales and Client Servicing, MediaMath, spoke to e4m during his recent India visit about the evolution of digital advertising, ad tech and the scope of Connected TV

Shantanu David Nov 21, 2022 8:24 AM


Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands

Shantanu David Nov 18, 2022 8:41 AM


Brands are going to pause and play the wait-and-watch game going forward, say industry experts

Shantanu David Nov 17, 2022 9:11 AM


It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best platform that suits their objective

Shantanu David Nov 14, 2022 8:29 AM


The Bobble keyboard is doing for keyboards what Instagram did for pictures, says Founder Ankit Prasad as he shares his vision for the platform

Shantanu David Nov 7, 2022 8:58 AM


While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy

Shantanu David Nov 2, 2022 8:50 AM


Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would be ideal for most brands to associate with

Shantanu David Nov 1, 2022 8:22 AM

Decoding Decisioning?blur=25

Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control

Shantanu David Nov 1, 2022 8:22 AM


Musk has said that Twitter aspires to be the most respected advertising platform in the world

Shantanu David Oct 29, 2022 9:28 AM

Sanjeev Wadhwa?blur=25

Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market

Shantanu David Oct 26, 2022 8:56 AM


Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion, holding potential for overall economic growth and employment opportunities

Shantanu David Oct 21, 2022 8:27 AM


Industry experts believe digital radio platforms will offer tremendous opportunities for all stakeholders, from listeners to channels to independent audio creators to, of course, advertisers

Shantanu David Oct 18, 2022 8:53 AM


According to TAM data, digital has seen maximum growth in ad insertions for Jan to Sept '22 compared to 2020

Shantanu David Oct 13, 2022 8:54 AM

Tejinder Gill?blur=25

Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly venturing into the programmatic space

Shantanu David Oct 11, 2022 8:51 AM

Elon Musk Twitter?blur=25

Albeit wary, industry watchers are mostly optimistic about Twitter's transformation for brands, especially since Musk's X app could finally come to fruition

Shantanu David Oct 7, 2022 8:40 AM


Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players

Shantanu David Oct 4, 2022 8:52 AM


Industry players seek clarity on rules, wary of repercussions

Shantanu David Oct 3, 2022 10:26 AM


Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention

Shantanu David Oct 3, 2022 8:54 AM


Snehil Gautam, Chief Growth and Marketing Officer, talks about the latest campaign, the YOY growth, and the launch of multiple services

Shantanu David Sep 30, 2022 8:35 AM

Web 3.0?blur=25

By enabling an ownership economy, Web 3.0 can bring in a world of innovations for brands and marketers. But it's not without its risks, warn experts

Shantanu David Sep 28, 2022 8:12 AM