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google?blur=25

At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

Shantanu David 19 hours ago

Muthoot?blur=25

Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals

Shantanu David 1 day ago

Uday Mahurkar?blur=25

Mahurkar, Central Information Commissioner, shares how the RTI Act can bring transparency into governance

Shantanu David May 13, 2022 8:13 AM

Gaming?blur=25

Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL

Shantanu David May 11, 2022 11:48 AM

Twitter?blur=25

Industry experts opine that Musk’s plans to bring about dramatic changes to the microblogging site's functioning could have seismic shifts for a plethora of businesses

Shantanu David May 10, 2022 8:31 AM

Digital?blur=25

Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

digital currencies?blur=25

Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement

Shantanu David Apr 25, 2022 8:50 AM

AVGC?blur=25

Industry observers opine that there's a need to control the grey areas of AVGC-related sectors by the authorities, not only to keep them secure but also to attract brands and advertisers

Shantanu David Apr 15, 2022 8:59 AM

Parva?blur=25

CEO Raghu Seelamsetty says the newly launched adtech platform hopes to break the dominance of international tech conglomerates in the space

Shantanu David Apr 13, 2022 8:41 AM

Digital?blur=25

Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers

Shantanu David Apr 7, 2022 8:38 AM

Shreya Sachdev?blur=25

Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium

Shantanu David Apr 5, 2022 8:39 AM

OOH?blur=25

Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM

Vijay Kumar Mikkilineni?blur=25

Mikkilineni, Marketing Head, TCL India, shares that the brand has a 360-degree campaign planned for this IPL season

Shantanu David Mar 31, 2022 8:49 AM

Nitin Gupta?blur=25

Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising

Shantanu David Mar 24, 2022 8:39 AM

Gaming?blur=25

Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience

Shantanu David Mar 23, 2022 8:36 AM

pride of india?blur=25

In today’s edition of the e4m Pride of India Brands series, we trace the reselling platform’s extraordinary journey and decode its future plans

Shantanu David Mar 22, 2022 8:58 AM

Kamolika Peres?blur=25

In today's edition of e4m's 'Women's Day' series, Kamolika Peres, Director - Enterprise, Midmarket, SAARC, Google Cloud India, talks about gender equity, opportunities for women in tech, & more

Shantanu David Mar 21, 2022 8:49 AM

Gaming?blur=25

Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies

Shantanu David Mar 16, 2022 8:29 AM

Mobile gaming?blur=25

With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space

Shantanu David Mar 7, 2022 8:55 AM

Gaming Industry?blur=25

Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support

Shantanu David Feb 21, 2022 8:40 AM