Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a previously unimaginable scale

Shantanu David Sep 21, 2023 8:42 AM


Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts

Shantanu David Sep 19, 2023 8:27 AM


Stanford alumnus Suvrat Bhooshan, the founder of, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board

Shantanu David Sep 18, 2023 8:57 AM

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Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein

Shantanu David Sep 18, 2023 8:40 AM


Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Shantanu David Sep 14, 2023 8:31 AM

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Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts

Shantanu David Sep 11, 2023 8:55 AM

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The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy

Shantanu David Sep 8, 2023 9:03 AM


Google has announced that it will be extending a grace period for a year-long pilot project set to conclude by the end of September; the new deadline is January 2024

Shantanu David Sep 7, 2023 8:36 AM


In this second part of our piece on contextual advertising, experts explain how AI is helping marketers in precise targeting while respecting user privacy in a cookieless world

Shantanu David Sep 7, 2023 8:33 AM

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With context gaining more importance in light of India's Digital Personal Data Protection Act, contextual advertising stands to gain even more prominence, according to experts

Shantanu David Sep 6, 2023 8:48 AM

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Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts

Shantanu David Sep 1, 2023 9:00 AM


The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements

Shantanu David Aug 31, 2023 8:38 AM

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Menon, Head of Digital for South Asia at Mindshare, talks about AI, AR/VR tech and more

Shantanu David Aug 30, 2023 8:39 AM

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The issue of breached frequency caps has become a thorn in the industry's side. Experts recommend a multifaceted approach to tackle the problem

Shantanu David Aug 25, 2023 9:13 AM


The increasing interest in merchant media is due to the last-mile opportunity that e-commerce sites offer to advertisers who are also embracing the evolving landscape, experts explain

Shantanu David Aug 23, 2023 8:36 AM


The increasing popularity of esports has captured the attention of brands and sponsors seeking to tap into the vibrant and engaged gaming community in the country, say experts

Shantanu David Aug 21, 2023 8:54 AM

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With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts

Shantanu David Aug 17, 2023 8:41 AM


Industry experts say the heaviest impact of the law will be on the publishers and exchanges, at least in the short term

Shantanu David Aug 16, 2023 8:26 AM


The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of AI on business processes and much more

Shantanu David Aug 9, 2023 9:11 AM


Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers

Shantanu David Aug 7, 2023 9:09 AM