It’s all about ‘Action’, says BlackBerry?blur=25

A new TVC by BlackBerry showcases it as a brand that creates an urge amongst individuals to get things done

Shachi Tapiawala Aug 30, 2012 8:23 PM

McDonald’s banks on TV to market new product ‘McEgg’?blur=25

More than 50 per cent of the campaign budget is allocated to the TV medium; Leo Burnett is the creative agency behind the campaign

Shachi Tapiawala Aug 29, 2012 5:08 PM

Motilal Oswal associates with YRF to promote TVC?blur=25

Motilal Oswal’s latest TVC, based on ‘research-based investing’, is currently playing in cinemas in 11 cities with Yash Raj Films’ Ek Tha Tiger

Shachi Tapiawala Aug 24, 2012 6:43 PM

Cricketers to promote sanitation with WASH United?blur=25

Ajinkya Rahane, Abhishek Nayyar, Paul Valthaty, Umesh Yadav & Parthiv Patel to support WASH United’s ‘Nirmal Bharat Yatra’

Shachi Tapiawala Aug 22, 2012 8:45 PM

Titan Eye’s new TVC brings in affordability positioning?blur=25

The TVC has developed brand connect and is simple but the delivery falls a little short when it comes to creativity, say industry experts

Shachi Tapiawala Aug 22, 2012 8:37 PM

Red Chief ropes in Prabhu Deva to direct ‘filmi’ TVC?blur=25

The commercial features brand ambassador Virat Kohli. It was executed by Primetime Communications

Shachi Tapiawala Aug 21, 2012 7:47 PM

Selling ‘happiness’: Does the proposition still work??blur=25

While various brands are banking on the ‘happiness’ quotient, does the thought still resonate with the Indian consumer?

Shachi Tapiawala Aug 17, 2012 9:00 PM

18 Again salutes women power?blur=25

Curry Nation has designed the TVC for 18 Again, a vaginal tightening product. It depicts women empowerment as that is the essence of the brand

Shachi Tapiawala Aug 13, 2012 6:23 PM

Celebrate small occasions with Shots, says Cadbury?blur=25

The new TVC for Cadbury Dairy Milk Shots is created by Ogilvy India; it features filmmaker Anurag Kashyap

Shachi Tapiawala Aug 9, 2012 8:26 PM

Zomato uses crowd sourcing for new TVC?blur=25

Zomato’s TVC ‘The last wish’ saw participation from amateur videographers to ad agencies through its ‘20toMillion’ initiative

Shachi Tapiawala Jul 31, 2012 8:46 PM

Everest completes first campaign for Parle Wafers?blur=25

Parle Wafers rolls out two TVCs created by Everest Brand Solutions. The agency had won the business last month, post a multi-agency pitch

Shachi Tapiawala Jul 26, 2012 8:54 PM

'Strong foundation' missing in Tata AIA's latest campaign?blur=25

Parents will be able to relate to the TVC but the actual connection being made with the brand seems nebulous, say industry experts

Shachi Tapiawala Jul 24, 2012 8:40 PM

Which way will young India swing??blur=25

While Fastrack believes in the concept of ‘Move On’, Helix promotes ‘Wasting Time’

Shachi Tapiawala Jul 17, 2012 8:34 PM

TapRoot helps Bombay Times reinforce glamour image?blur=25

The maiden TV commercial is part of an elaborate multimedia campaign that will also be extended to other city editions, including Delhi and Kolkata

Shachi Tapiawala Jul 11, 2012 6:32 PM