Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to don the apron and wield the ladle during the lockdown

Simran Sabherwal & Sanstuti Nath Jul 7, 2020 8:42 AM

Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy gaming

Sanstuti Nath Jun 24, 2020 8:56 AM

Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown

Sanstuti Nath Jun 17, 2020 8:25 AM

The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour

Sanstuti Nath Jun 16, 2020 8:14 AM

Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry

Sanstuti Nath Jun 10, 2020 2:02 PM

Here’s how brands across the spectrum amplified their message on preserving the ecology with creative campaigns and sustainable measures

Sanstuti Nath Jun 5, 2020 8:33 AM

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more

Sanstuti Nath May 27, 2020 8:26 AM

According to industry experts, during these times of COVID-19 brands are ready with a thoughtful strategy for TikTok

Sanstuti Nath May 25, 2020 8:27 AM

From a complete online process for a car’s purchase to doorstep delivery, carmakers are coming up with ways to resume sales while adhering to social distancing norms

Sanstuti Nath May 22, 2020 9:00 AM

Tesla CEO Elon Musk and partner Canadian singer, Grimes named their son X Æ A-12 which created a storm among netizens and left them wondering the correct pronunciation of it

Sanstuti Nath May 11, 2020 9:29 AM

The collaboration between Amazon Prime & Snapchat came into force after data showed that Snaps sent between friends have spiked during the lockdown, surpassing the peaks during holidays & festivals

Sanstuti Nath Apr 30, 2020 8:41 AM

Gunjan Arya, CEO of OML India, talks about bringing their most successful on-ground event, Bacardi NH7 Weekender to stuck at home consumers with the #HappyAtHome edition

Sanstuti Nath Apr 29, 2020 9:11 AM

Industry experts discuss whether the spike in digital consumption coupled with the decline of other modes of advertising during the lockdown will lead to a paradigm shift for marketing

Sanstuti Nath Apr 28, 2020 8:23 AM

Brands are coming up with a 'contactless' dining option to address the changing consumer sentiments towards health & hygiene

Sanstuti Nath Apr 23, 2020 8:32 AM

Knowing that mere presence on social media won’t be enough, law enforcement forces have been leveraging everything from old ads to movies in a bid to keep people informed

Sanstuti Nath Apr 21, 2020 8:55 AM

The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques

Sanstuti Nath Apr 16, 2020 8:20 AM

Experts say that the virtual event industry is a new emerging market with untapped potential

Sanstuti Nath Apr 7, 2020 8:52 AM

The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.

Shreshtha Verma & Sanstuti Nath Apr 6, 2020 8:22 AM

Janhvi Kapoor helps target the primary audience of Mint ChocOn, says S K Jain, CEO & MD, Mahak Group

Sanstuti Nath Apr 5, 2020 3:00 AM