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environment?blur=25

Here’s how brands across the spectrum amplified their message on preserving the ecology with creative campaigns and sustainable measures

Sanstuti Nath 1 day ago

PM Modi?blur=25

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

Paytm?blur=25

Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more

Sanstuti Nath May 27, 2020 8:26 AM

TikTok?blur=25

According to industry experts, during these times of COVID-19 brands are ready with a thoughtful strategy for TikTok

Sanstuti Nath May 25, 2020 8:27 AM

Automobile?blur=25

From a complete online process for a car’s purchase to doorstep delivery, carmakers are coming up with ways to resume sales while adhering to social distancing norms

Sanstuti Nath May 22, 2020 9:00 AM

Elon Musk and Grimes?blur=25

Tesla CEO Elon Musk and partner Canadian singer, Grimes named their son X Æ A-12 which created a storm among netizens and left them wondering the correct pronunciation of it

Sanstuti Nath May 11, 2020 9:29 AM

four more shots please?blur=25

The collaboration between Amazon Prime & Snapchat came into force after data showed that Snaps sent between friends have spiked during the lockdown, surpassing the peaks during holidays & festivals

Sanstuti Nath Apr 30, 2020 8:41 AM

Gunjan Arya?blur=25

Gunjan Arya, CEO of OML India, talks about bringing their most successful on-ground event, Bacardi NH7 Weekender to stuck at home consumers with the #HappyAtHome edition

Sanstuti Nath Apr 29, 2020 9:11 AM

digital?blur=25

Industry experts discuss whether the spike in digital consumption coupled with the decline of other modes of advertising during the lockdown will lead to a paradigm shift for marketing

Sanstuti Nath Apr 28, 2020 8:23 AM

dining?blur=25

Brands are coming up with a 'contactless' dining option to address the changing consumer sentiments towards health & hygiene

Sanstuti Nath Apr 23, 2020 8:32 AM

jaipur police?blur=25

Knowing that mere presence on social media won’t be enough, law enforcement forces have been leveraging everything from old ads to movies in a bid to keep people informed

Sanstuti Nath Apr 21, 2020 8:55 AM

digital?blur=25

The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques

Sanstuti Nath Apr 16, 2020 8:20 AM

Virtual Events?blur=25

Experts say that the virtual event industry is a new emerging market with untapped potential

Sanstuti Nath Apr 7, 2020 8:52 AM

consumer behavior?blur=25

The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.

Shreshtha Verma & Sanstuti Nath Apr 6, 2020 8:22 AM

Jahnvi Kapoor?blur=25

Janhvi Kapoor helps target the primary audience of Mint ChocOn, says S K Jain, CEO & MD, Mahak Group

Sanstuti Nath Apr 5, 2020 3:00 AM

audio OTT?blur=25

The music streaming industry is upbeat that the surge in consumption and positive changes in consumer behaviour will sustain long after the lockdown is over

Sanstuti Nath Apr 1, 2020 8:24 AM

COVID-19?blur=25

Several brands have announced relief packages to help the nation in a state of lockdown due to the pandemic

Sanstuti Nath Mar 27, 2020 8:49 AM

Eating?blur=25

At a time when hygiene is our biggest concern, hospitality brands, who are among the hardest hit, are doing their best to assure patrons about their sanitation standards

Anjali Thakur & Sanstuti Nath Mar 26, 2020 8:38 AM

hand wash?blur=25

Brands bring their A-game during trying times, reaching out to consumers through digital campaigns

Sanstuti Nath Mar 25, 2020 8:29 AM

Online Learning?blur=25

The industry has witnessed a 50% increase in consumers as companies offer free content to the quarantined students

Sanstuti Nath Mar 24, 2020 8:15 AM