“Primarily I have seen great videos that come from India but sometimes we cringe that most of them are trying to sell India, the land of poor, India the land of turbans, India the land where farmers commit suicide,” says Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group, who is on the Outdoor Jury at Cannes Lions 2015

Saloni Datta Jun 11, 2015 9:16 AM

A number of big wins, an ROI-linked model, growing the agency vertically and horizontally and changing the agency's perception - Rana Barua, CEO, Contract India talks about the highs of his tenure

Saloni Datta Sep 18, 2014 8:39 AM

The traditional media mix doesn't always work for the rural market, as marketers look at interactive activities in haats, melas and branded vans to enable a high level of engagement with the rural audience

Saloni Datta Jun 11, 2014 10:11 AM

There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts

Saloni Datta May 29, 2013 8:14 PM

Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem

Saloni Datta Feb 12, 2013 8:43 PM

In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers

Saloni Datta Feb 8, 2013 8:11 PM

International CEOs, researchers & technology experts will share insights on the magazine sector, shares Tarun Rai, President, AIM & CEO, WWM

Saloni Datta Feb 4, 2013 7:32 PM