Authors

@columbia Drop Out, @e4mtweets, @BWorldOnline... Past @timesnow, @htTweets, @timesofindia

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The standard metrics of measuring impact in print and on TV, digital & social media platforms are becoming conversation points, with experts pointing to a need for a re-look at the metric universe.

Ruhail Amin Oct 1, 2018 9:00 AM

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Vikram Chandra, former CEO of NDTV Group, on the inspiration behind launching the video news app and how it is attempting to bring back credibility in news.

Ruhail Amin Sep 28, 2018 8:59 AM

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Prior to joining Oppo, Yadav served stints at Huawei Technologies and Vivo

Ruhail Amin Sep 27, 2018 8:57 AM

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Sharma has been part of the public relations industry for over 18 years & counseled diverse businesses on PR, marketing communications, advocacy, crisis and stakeholder outreach

Ruhail Amin Sep 25, 2018 1:21 PM

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Dhall, Head of Communications, Policybazaar Group of Companies, says that while brand marketing helps in establishing the brand, communication actually sustains it throughout

Ruhail Amin Sep 24, 2018 8:57 AM

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Corporate Director - Communications and Public Relations, The Park Hotels tells us how corporate communications has taken on a new meaning in today’s time and age

Ruhail Amin Sep 20, 2018 8:58 AM

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Director & Head - Content, Amazon Prime Video India spoke about the rise of video streaming platforms in India and how Amazon Prime Video is looking to tap the vast market potential

Ruhail Amin Sep 19, 2018 8:59 AM

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Berry spoke about brand longevity and how Britannia is now aiming to go international after 100 years of existence in India

Ruhail Amin Sep 17, 2018 9:00 AM

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President, UCWeb at Alibaba Digital Media & Entertainment Group spoke about the group’s India journey & how they plan to handle competition posed by players like Facebook & Google

Ruhail Amin Sep 12, 2018 8:59 AM

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Traditionally, media houses in Kerala rely on the Onam festive season for advertising revenue which also accounts for 40-50% of the total annual sales of most brands in Kerala

Ruhail Amin & Nishant Saxena Sep 6, 2018 8:55 AM

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VP and Head of Communications, Corporate Affairs at Nissan India talks about the shift that corporate communications has witnessed in the last few years

Ruhail Amin Sep 3, 2018 8:56 AM

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Aided by factors like digital licensing and streaming, Mandar Thakur of Times Music says that in fiscal ending 2018 the industry witnessed 35 per cent growth

Ruhail Amin Aug 27, 2018 8:54 AM

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PR has now evolved into a high-level management profession that deals with the core values of an organisation.

Ruhail Amin Aug 20, 2018 9:00 AM

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Shashi Shekhar Vempati talks about the cultural shift in Prasar Bharati and how he plans to lead the organisation into its next phase of growth

Ruhail Amin Aug 14, 2018 9:00 AM

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According to industry veterans, a quantum shift from advertising to non advertising revenue will be a critical factor for print players to stay relevant in the long run

Ruhail Amin Aug 14, 2018 8:52 AM

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Sumit Mathur of Kellogg India spoke about the robust Kellogg portfolio and how he is trying to build the core category as a strategy for bigger market share

Ruhail Amin Aug 10, 2018 8:51 AM

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Ali Harris Shere, VP-Marketing at Britannia, says that the idea behind Britannia’s refreshed look is to make the brand more suited to the demands of the new consumers

Ruhail Amin Aug 7, 2018 8:57 AM

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Aroon Purie, Chairman and Editor-in-Chief of India Today Group; and Anant Goenka, Executive Director, The Indian Express; spoke about ‘Ownership Responsibilities and Pressures of Running a News Organization’ at a recent event

Ruhail Amin Aug 6, 2018 8:58 AM

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Ace Australian cricketer Shane Watson spoke about his learnings from cricket, which could be applied in the corporate world, in a candid conversation with Dr Anurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group

Ruhail Amin Aug 2, 2018 8:57 AM