Authors

@columbia Drop Out, @e4mtweets, @BWorldOnline... Past @timesnow, @htTweets, @timesofindia

OOH?blur=25

The biggest concern facing marketers when it comes to OOH is the lack of a standard metric in an era where everything is data led and measured

Ruhail Amin Jan 23, 2019 8:32 AM

SandeepGurumurthi?blur=25

Gurumurthi who was part of the core team that launched ET NOW stepped down from his role as Managing Editor in August 2018

Ruhail Amin Jan 22, 2019 7:45 AM

Shashi Shekhar Vempati?blur=25

Vempati, CEO Prasar Bharati speaks about the new e-auction move and about the 14 news channels on Free Dish that help take their reach beyond the urban pockets

Ruhail Amin Jan 18, 2019 8:31 AM

Applelogo?blur=25

The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin Jan 8, 2019 8:31 AM

arushi?blur=25

Prior to BookMyShow, Maheshwari was part of corporate communications team at Aircel for nearly four years 

Ruhail Amin Jan 4, 2019 8:33 AM

MainImageAPP?blur=25

The consumer spends on apps is expected to reach $156.5 billion in 2022 as a result of a rapidly growing install base

Ruhail Amin Jan 2, 2019 12:21 PM

ecommerce?blur=25

The new e-commerce policy aims to address issues like predatory pricing and deep discounting

Ruhail Amin Dec 31, 2018 8:22 AM

tuhina?blur=25

In an interview with exchange4media, Pandey spoke about the rise of Corp Comm approach and trends that will shape the domain in the next few years

Ruhail Amin Dec 27, 2018 8:38 AM

TV?blur=25

#MeToo, Rahul Gandhi’s wink, threats to 'Padmaavat' makers were some of the biggest moments, say experts

Ruhail Amin Dec 26, 2018 7:27 AM

yearender?blur=25

While the Indian Readership Survey results gave print media its biggest high in 2018, issues like fake news and paid news marred its credibility at other times

Ruhail Amin Dec 24, 2018 8:09 AM

KartikMohindra?blur=25

Kartik Mohindra, CMO, Pernod Ricard India, spoke about the new association and how Pernod Ricard is looking at brand amplification involving cricketing and non cricketing platforms

Ruhail Amin Dec 19, 2018 8:21 AM

BhaskarBhat?blur=25

At the launch of Taneira’s first flagship store, Bhaskar Bhat, Managing Director, Titan Company Limited, spoke about Titan’s new offering and the changing retail landscape in the country.

Ruhail Amin Dec 12, 2018 8:29 AM

JagranPanel?blur=25

Ankhi Das of Facebook and Mahima Kaul of Twitter India spoke about the issue of digital revolution and social challenges at a recent event in New Delhi.

Ruhail Amin Dec 11, 2018 8:26 AM

Kaushal Oracle?blur=25

Group Vice President Product Management at Oracle on how marketing technology has heralded a new era for the domain

Ruhail Amin Dec 11, 2018 7:46 AM

OTTpanel?blur=25

At the inaugural day of the CII Big Picture Summit, experts discussed challenges and opportunities involving streaming platforms

Ruhail Amin Dec 7, 2018 8:46 AM

SushilMatey?blur=25

Sushil Matey, Director, Marketing, Livpure spoke about the new campaign #CuttingPaani 2.0 and how it could become the next mass movement

Ruhail Amin Dec 5, 2018 8:26 AM

LokSabhaElections?blur=25

The debate around the issue of paid media has turned shrill and media houses are batting for self-regulation to address it

Ruhail Amin Nov 28, 2018 8:28 AM

Manish Tewari?blur=25

Manish Tewari, former I&B Minister spoke about how social media has created coarseness of dialogue at the launch of his new book ‘Fables of Fractured Times’ in New Delhi

Ruhail Amin Nov 27, 2018 8:44 AM

SoniaSingh?blur=25

Sonia Singh, Editorial Director NDTV, spoke about the widening gap between academic journalism and media practice and ways to address it at e4m Media Education Summit 2018.

Ruhail Amin Nov 26, 2018 8:24 AM

JackDorsey?blur=25

Jack Dorsey, Co-Founder & CEO of Twitter, speaks to Nandan Nilekani of Infosys about his vision for Twitter and the significant role that India plays in the growth of the platform.

Ruhail Amin Nov 13, 2018 2:15 PM