While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario

Ruhail Amin Oct 21, 2020 9:07 AM

While some brands like Bajaj, Parle, Dollar and Amul have decided to boycott channels spreading 'toxicity' and 'fake content', others have opted for a cautious wait-and-watch policy

Ruhail Amin Oct 15, 2020 9:05 AM

Here are some instances of brands vying for some marketing real estate at the Dhaba

Ruhail Amin Oct 10, 2020 5:11 PM

Part of this shift towards digital is led by the marketer mindset of getting maximum bang for the buck, and digital allows just that

Ruhail Amin Oct 9, 2020 9:08 AM

At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?

Ruhail Amin Oct 7, 2020 8:39 AM

With PD Vaghela taking over as the new TRAI Chairman tomorrow, industry observers say they are hoping for a more stable regulatory environment

Ruhail Amin Sep 30, 2020 8:39 AM

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

The outgoing Chairman of the Telecom Regulatory Authority of India RS Sharma talks about his five-year stint, sectoral regulation and more

Ruhail Amin Sep 22, 2020 9:03 AM

Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse, FanCode Shop--IPL 2020 has a completely new support base

Ruhail Amin & Tasmayee Laha Roy Sep 11, 2020 9:30 AM

According to industry experts, franchises will make Rs 10-15 crore minus the central pool revenue

Ruhail Amin Sep 9, 2020 9:05 AM

Despite the challenges this year, team franchises have been negotiating sponsorship values and have managed to rope in some top brands

Ruhail Amin Sep 7, 2020 9:31 AM

This year, the Team Kit Sponsorship is expected to be in the range of Rs 200 to 250 crore for five years

Ruhail Amin Sep 1, 2020 5:56 PM

Experts weigh in on the rise of digital-first sponsors like Dream11 & Unacademy that are betting big on IPL for unmatched visibility and impact this season

Ruhail Amin Aug 31, 2020 9:00 AM

It is learnt that the company will be spending close to Rs 120 crore over the next three years

Ruhail Amin Aug 26, 2020 8:48 AM

The company left as it found the costs too steep and re-negotiation with BCCI did not yield much, say sources

Ruhail Amin Aug 24, 2020 8:33 AM

In a letter to Union minister Kiren Rijiju, Confederation of All India Traders has said Dream11’s stake in Chinese firm Tencent Global is against the PM’s call for ‘Vocal for Local’

Ruhail Amin Aug 20, 2020 3:45 PM

BCCI has refused a three-year term suggestion by Dream11 as the cricket board feels it will get more in sponsorship money in the next season when the COVID-19 threat subsides, it is learnt

Ruhail Amin Aug 19, 2020 4:02 PM

Highly placed sources have told e4m that BCCI has refused the 3-year term suggestion and feels they will get more in sponsorship monies in the next season when the Covid-19 threat subsides

Ruhail Amin Aug 19, 2020 12:39 PM

According to sources, Tata Sons’ approach towards the title sponsorship right from the word go was of extreme caution, given the current market scenario

Ruhail Amin Aug 19, 2020 8:58 AM