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Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more touchpoints
Sachdeva was earlier associated with Republic TV for almost three years.
Ruhail Amin Jan 24, 2021 4:08 PM
As the theatres reopened in Oct 2020, multiplexes soon recalibrated their approach to woo customers, but not with much success
Ruhail Amin Jan 18, 2021 8:53 AM
Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer
Ruhail Amin Jan 13, 2021 12:14 AM
A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind
Ruhail Amin Jan 11, 2021 8:25 AM
Prior to this he was Political Editor at WION and also leading the channels Output team, Research Team, India Reporters and Guest Unit.
Ruhail Amin Jan 9, 2021 8:20 PM
As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20
Ruhail Amin & Sonam Saini Jan 7, 2021 8:17 AM
Mehta will be taking up the position of Dean, School of Modern Media, at UPES, and Advisor, Global University Systems
Ruhail Amin Jan 5, 2021 6:14 PM
The early signs of sponsorship churn became visible in June 2020 when brands turned their focus to digital like never before
Ruhail Amin Dec 31, 2020 8:46 AM
As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in 2021 as that is the year they would like to cover the losses
Ruhail Amin Dec 28, 2020 9:22 AM
BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in 2022
Ruhail Amin Dec 23, 2020 8:08 AM
Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context relevant
Ruhail Amin Dec 22, 2020 9:10 AM
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges
Ruhail Amin Dec 21, 2020 9:12 AM
In his new role, Uppal will be reporting to Rahul Kumar Shaw, Chief Executive Officer (Television & Radio)
Ruhail Amin Dec 17, 2020 9:48 PM
With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news
Ruhail Amin Dec 17, 2020 8:06 AM
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy, to dominate the league in the sponsorship game
Ruhail Amin Dec 8, 2020 8:35 AM
Rahul Sood, Managing Director, India and South Asia, BBC Global News, and Rupa Jha, Head of Indian Languages, BBC World Service, talk about BBC India’s aggressive growth in a crowded market like India
Ruhail Amin Dec 2, 2020 8:41 AM
Dr Paul was associated with Daily Excelsior for over three decades.
Ruhail Amin Dec 1, 2020 10:07 PM
