Shashi Sinha, Ravi Kiran draw swords over whether media agencies should also be media owners?blur=25

The second session of the exchange4media Conclave in Mumbai saw an intense debate on ‘Should media agencies also be media owners?’ While Shashi Sinha of Lodestar Universal was in favour of media agencies being media owners, Ravi Kiran of Starcom MediaVest Group was strongly against it. The session was chaired by Future Group’s Sandip Tarkas.

Robin Thomas Jun 14, 2010 8:49 AM

From an agency point of view, I would put my money on India and China: Irwin Gotlieb, Global CEO, GroupM?blur=25

Delivering the keynote address at the exchange4media Conclave 2010 in Mumbai on June 11, Irwin Gotlieb, Global CEO, GroupM, highlighted the huge opportunities for marketing and advertising industries through digital distribution of media. The session was chaired by Sunil Lulla, CEO, Times Television Group, who engaged Gotlieb in a special one on one. Full coverage of the Mumbai leg of the exchange4media Conclave on June 14, 2010.

Robin Thomas Jun 14, 2010 8:46 AM

IndustrySpeak: Specialist digital agencies Vs Traditional agencies - Part 2?blur=25

Continuing with the IndustrySpeak report on digital agencies versus traditional ad agencies, the second and concluding part finds out what industry experts have to say on the role and scope of specialist digital media agencies in India, the advantages, challenges and the road ahead.

Robin Thomas May 24, 2010 8:26 AM

Specialist digital agencies Vs traditional advertising agencies - Part 1?blur=25

Specialist digital agencies are making their mark in the India market, despite the nascent stage. While even traditional advertising agencies are setting up digital units, what exactly is the scope for digital advertising in India? Is it overhyped or there really is a huge opportunity waiting to be tapped? exchange4media finds out from digital players from both traditional and specialist agencies.

Robin Thomas May 21, 2010 8:47 AM

IRS 2010: IRS radio makes sense for media planners, but more indepth analysis needed?blur=25

RAM data has been providing rich data on the radio industry in India and that too on a weekly basis, however, it is hampered by being limited to only four metros – Mumbai, Delhi, Kolkata and Bangalore. IRS, on the other hand boasts of a far wider reach. How relevant is the IRS data on radio to media planners? exchange4media finds out.

Robin Thomas May 17, 2010 8:23 AM

IRS 2010 Q1: Kolkata sees impressive growth in listenership; Mirchi, Red FM, Big FM lead the market?blur=25

The IRS 2010 Q1 data for the Kolkata market shows impressive growth in listenership. FM stations in the Eastern metro have not witnessed any major decline in listenership, with Radio Mirchi, Red FM and Big FM leading the field.

Robin Thomas May 15, 2010 9:03 AM

IRS 2010 Q1: Mirchi tops among Top 10 radio players, Big FM follows; listenership improves?blur=25

The Indian Readership Survey (IRS) 2010 Q1 data on the radio industry, released by the Media Research Users’ Council (MRUC) once again shows Radio Mirchi as the lead FM radio station across India. Following at No. 2 is Big FM which is a distant second. My FM, which is ranked ninth, has emerged as the fastest growing FM station in India.

Robin Thomas May 14, 2010 8:42 AM

IRS 2010 Q1: Ajit continues lead among Punjabi dailies, Punjabi Tribune is fastest growing?blur=25

According to IRS 2010 Q1 data, Ajit continues to maintain its leadership position among Punjabi dailies despite a decline in its AIR (Average Issue Readership). On the other hand, Punjabi Tribune, which is ranked third, has emerged as the fastest growing daily with a double digit growth.

Robin Thomas May 10, 2010 8:26 AM

IRS 2010 Q1: Eenadu continues lead amid decline; 4 of top 5 Telugu magazines in decline mode?blur=25

Telugu publications have seen a decline trend in AIR (Average Issue Readership) as per IRS 2010 Q1 data. Eenadu has maintained its leadership position among Telugu dailies. Among the top five Telugu magazines, only Andhra Bhoomi Sachitra Vara Patrika has witnessed growth in its AIR and that too in double digits.

Robin Thomas May 10, 2010 8:24 AM

Roller-coaster ride for FM radio in India, but the road ahead high on optimism?blur=25

The advent of FM radio gave a fresh lease of life to the stagnant radio industry in India. That was in 1999, when the Government of India had decided to allow private players to enter the FM broadcasting sector with a 10-year licensing period. Now with Phase III of FM expansion expected soon, exchange4media speaks to industry leaders to find out how the FM journey in India has been, and the road ahead.

Robin Thomas May 10, 2010 8:19 AM

IRS 2010 Q1: Top 10 Hindi dailies see growth in readership; magazines fare better too?blur=25

Compared to the top 10 English dailies, the top 10 Hindi dailies have registered growth as per IRS 2010 Q1 data, with not a single daily witnessing de-growth when compared to IRS 2009 R2. This may bring some respite to the print industry. The top 10 Hindi magazines, too, have received good growth, though three of the Hindi magazines among the top ten have witnessed a decline in AIR.

Robin Thomas May 6, 2010 9:16 AM

Sanjeev Srivastava quits Sahara Group as CEO and Editor-in-Chief?blur=25

Sanjeev Srivastava has put in his papers at Sahara Group, where he has been CEO and Editor-in-Chief, heading all media related activities of the Group. When contacted, Srivastava confirmed to exchange4media about his decision to quit the Group, but refused to speak about his next destination.

Robin Thomas May 6, 2010 8:54 AM

IRS 2010 Q1: TOI continues to lead in Mumbai; Hindustan Times makes a comeback in Delhi?blur=25

The Indian Readership Survey (IRS) 2010 Q1 data, released on May 4, show The Times of India maintaining its leadership position in Mumbai, followed by Mumbai Mirror. In Delhi, on the other hand, Hindustan Times has taken a significant lead over its nearest rival, The Times of India.

Robin Thomas May 5, 2010 8:47 AM

IRS 2010 Q1: Top 20 magazines see no major change in AIR; Vanitha most popular magazine in India?blur=25

According to IRS 2010 Q1 data, which was released on May 4, the top 20 magazines in India show no major signs of growth in their AIR (Average Issue Readership). The quarterly data shows that Malayalam fortnightly Vanitha continues to remain the most widely read magazine in India.

Robin Thomas May 5, 2010 8:34 AM

IPL3 final match breaks records; scores 12.9 TVR for six metros?blur=25

IPL3 final has broken all previous IPL records. The final match played between Chennai Super Kings and Mumbai Indians on April 25, 2010 has given IPL3 a rating of 12.9 TVR in six metros for the C&S 4+ target group. In comparison, IPL2 finale had rated 10.7 TVR and IPL1 had rated 11.7 TVR for the same market and TG. The highest viewership has come from Mumbai, followed by Chennai.

Robin Thomas May 1, 2010 8:35 AM

Gaurav Garg to file application of interim injunction on broadcast of IPL Awards?blur=25

With an aim to get his due credit for the IPL Awards as conceptualiser and project director, Gaurav Garg, President, Strategic Consulting, Propaganda Media & Marketing, now plans to file an application of interim injunction on broadcast of IPL Awards in the Delhi High Court, of which even Colors is said to be party to, industry sources have said.

Robin Thomas Apr 28, 2010 8:35 AM

RAM Rambling: It’s Big FM Vs Radio Mirchi in Bangalore among women listeners?blur=25

Bangalore is witnessing a keen fight for the top spot between Big FM and Radio Mirchi among female listeners. This has been revealed by RAM data for all female 12 plus, all places of listening from Week 1 of 2010 (December 27, 2009-January 2, 2010) to Week 15 of 2010 (April 4-10).

Robin Thomas Apr 27, 2010 8:49 AM

IPL3 comes to an end, meets expectations but, season four to have its own challenges?blur=25

Curtains came down on the third edition of IPL with Chennai Super Kings emerging the champions. Now, all eyes are on IPL4 already given the recent controversies and the addition of two more teams. exchange4media finds out from media planners whether IPL3 had delivered as per their expectations and how much the recent controversies had affected brand IPL.

Robin Thomas Apr 26, 2010 9:33 AM

Anurradha Prasad takes over the mantle of AROI Presidentship from Apurva Purohit?blur=25

Anurradha Prasad, Managing Director, BAG Films, has been elected unopposed as President of Association of Radio Operators for India (AROI). Prasad rakes over from Apurva Purohit, CEO, Radio City, who has completed her two-year term as AROI President.

Robin Thomas Apr 21, 2010 8:46 AM

India adopts a wait & watch stance on new Twitter advertising model?blur=25

Twitter had announced its new advertising model by launching the first phase of ‘Promoted Tweets’, which are ordinary tweets that businesses and organisations want to highlight to a wider group of users. However, the Indian market is waiting to see how the West fares with this new model. exchange4media gets the industry players’ views on this.

Robin Thomas Apr 20, 2010 8:28 AM