Authors
Sugar?blur=25

The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more

Ritika Raj Jul 15, 2022 8:05 AM

Gill?blur=25

Priyanka Gill, Co-Founder, The Good Glamm Group & Founder and CEO, POPxo-Plixxo talks about tapping into the suncare category, latest campaign, revenue targets and more

Ritika Raj Jul 8, 2022 8:34 AM

Priti Agnihotri?blur=25

Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more

Ritika Raj Jun 21, 2022 8:46 AM

Body Shop?blur=25

Kundu, GM - GM: Brand relations, Marketing & Customer Acquisition, shares insights on the brand's new activist store, efforts towards sustainability, expansion plans, marketing strategy & more

Ritika Raj Jun 16, 2022 1:33 PM

Murali?blur=25

The Head of Marketing at ZestMoney shares insights on the campaign #GameNeverOver and future marketing initiatives

Ritika Raj Jun 13, 2022 8:57 AM

Achint Setia, Myntra?blur=25

Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more

Ritika Raj May 11, 2022 8:21 AM

Deepak Rajawat, Vistara?blur=25

Rajawat, Chief Commercial Officer, Vistara shares insights behind the airline’s new 360-degree integrated campaign, core TG, collaboration with influencers, plans for growth, future outlook and more

Ritika Raj Apr 25, 2022 8:48 AM

Gitanjali Saxena, Tata CLiQ Luxury?blur=25

Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more

Ritika Raj Apr 8, 2022 8:44 AM

signify?blur=25

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador, and marketing strategy

Ritika Raj Apr 7, 2022 8:53 AM

Shekhar Tewari?blur=25

Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more

Ritika Raj Apr 7, 2022 8:38 AM

K Venkataramani?blur=25

K Venkataramani, MD and CEO, Health & Glow, shares the brand's 25-year journey, reliability on omnichannel, personalisation and innovation and more

Ritika Raj Apr 6, 2022 8:41 AM

Sasha Chhetri?blur=25

Chhetri, AVP Marketing, Lenskart, speaks about the brand’s marketing initiatives, omnichannel strategy, the key trends in eyewear segment and more

Ritika Raj Mar 31, 2022 8:30 AM

Moksh Chopra?blur=25

Chopra, Chief Marketing Officer, KFC India, shares insights behind the new Biryani Bucket launch, key challenges and more

Ritika Raj Mar 31, 2022 8:27 AM

Mehernosh Malia?blur=25

Mehernosh Malia, Head – Dairy Business, Nestlé India, talks about the new recycling campaign by Nestle a+, promotion strategies, collaboration with Tetra Pak & Reliance Retail, plans ahead and more

Ritika Raj Mar 19, 2022 8:07 AM

hyundai?blur=25

Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd., talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and more

Ritika Raj Mar 16, 2022 8:27 AM

Arti Saxena?blur=25

Saxena, Head of Marketing, India, World Gold Council talks about the flagship campaign, marketing initiatives, evolving consumer sentiment and more

Ritika Raj Mar 10, 2022 8:38 AM

cavinkare?blur=25

Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition among youngsters, and more

Ritika Raj Mar 7, 2022 8:27 AM

Achint Setia?blur=25

Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead

Ritika Raj Mar 2, 2022 8:47 AM

Li-ON?blur=25

Gupta, CMO, Luminous Power Technologies, talks about the launch of Lithium-ion integrated inverter-battery series, marketing strategy and more

Ritika Raj Mar 1, 2022 4:00 PM

Manish Chowdhary?blur=25

Manish Chowdhary, Co-CEO, Body Cupid Pvt Ltd, shares how the brand aims at reducing the use of plastic at the source with their new initiative known as #EkChhotiSiShuruaat

Ritika Raj Jan 18, 2022 9:00 AM