Authors

Rasika is an Intern and part of the Digital Marketing team at exchange4media. She is an aspiring journalist who intends to write her own book one day.

programmatic OOH?blur=25

According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers

Rasika Kiran Upasani Jan 20, 2022 8:49 AM

Radio?blur=25

Radio leaders shared factors responsible for the revival of the sector, which included industry-focused strategy, customer-centric approach, and the Covid-vaccination drive by the government

Rasika Kiran Upasani Dec 31, 2021 8:55 AM

OOH?blur=25

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

Radio?blur=25

Experts in the sector spoke about various trends, noteworthy campaigns and major brand investments that the industry witnessed this year

Rasika Kiran Upasani Dec 24, 2021 8:58 AM

OOH?blur=25

Experts talk about the potency of a standardized measurement system as DOOH gains prominence

Rasika Kiran Upasani Dec 2, 2021 9:04 AM

radio?blur=25

Industry leaders are hopeful that on-ground activations will see a spur in the coming months as industries return to pre-Covid environment

Rasika Kiran Upasani Nov 16, 2021 8:41 AM

OOH?blur=25

The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills

Rasika Kiran Upasani Nov 2, 2021 8:21 AM

OOH?blur=25

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

radio?blur=25

Industry leaders share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 8, 2021 8:59 AM

OOH?blur=25

Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting

Rasika Kiran Upasani Sep 1, 2021 8:41 AM

Ashit Kukian?blur=25

Ashit Kukian, CEO, Radio City, shared that one can expect greater innovation in content formats and business models in the industry post Covid

Rasika Kiran Upasani Aug 17, 2021 8:46 AM

ajay kakar?blur=25

Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, shares what went behind the campaign that tapped into human beings' intent for self-preservation and selflessness

Rasika Kiran Upasani Jul 1, 2021 11:02 AM

Radio industry?blur=25

Despite a fairly brisk start at the beginning of 2021, there was an approximate 50% degrowth in the radio media due to the second wave. However, a speedy recovery is expected by the end of the year

Rasika Kiran Upasani Jun 23, 2021 8:59 AM

OOH?blur=25

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

Django?blur=25

Django Digital Founders Aashay Shah and Shivang Shah discuss the entrepreneurial journey and the success story of their agency, in a conversation with exchange4media

Rasika Kiran Upasani May 27, 2021 8:39 AM

Karan Johar?blur=25

On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera

Rasika Kiran Upasani May 25, 2021 9:13 AM

Tarun Arora?blur=25

Tarun Arora, CEO, Zydus Wellness Limited, shared insights on the brand evolution of Glucon-D and its communication strategy

Rasika Kiran Upasani Apr 30, 2021 8:35 AM

Imran Shamsi?blur=25

Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations

Rasika Kiran Upasani Apr 14, 2021 8:54 AM

billboard?blur=25

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

imagica?blur=25

Raveendra Singh, Head of Marketing, Sales and Strategy, Imagica, & Joy Ghoshal, Co-Founder and Head - Creative Strategy, Marching Ants, talk about the insight and integration of the campaign

Rasika Kiran Upasani Apr 16, 2019 9:19 AM