Authors
Rasika is an Intern and part of the Digital Marketing team at exchange4media. She is an aspiring journalist who intends to write her own book one day.
Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, shares what went behind the campaign that tapped into human beings' intent for self-preservation and selflessness
Rasika Kiran Upasani Jul 1, 2021 11:02 AM
Despite a fairly brisk start at the beginning of 2021, there was an approximate 50% degrowth in the radio media due to the second wave. However, a speedy recovery is expected by the end of the year
Rasika Kiran Upasani Jun 23, 2021 8:59 AM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
Django Digital Founders Aashay Shah and Shivang Shah discuss the entrepreneurial journey and the success story of their agency, in a conversation with exchange4media
Rasika Kiran Upasani May 27, 2021 8:39 AM
On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera
Rasika Kiran Upasani May 25, 2021 9:13 AM
Tarun Arora, CEO, Zydus Wellness Limited, shared insights on the brand evolution of Glucon-D and its communication strategy
Rasika Kiran Upasani Apr 30, 2021 8:35 AM
Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations
Rasika Kiran Upasani Apr 14, 2021 8:54 AM
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Rasika Kiran Upasani Apr 7, 2021 8:12 AM
Raveendra Singh, Head of Marketing, Sales and Strategy, Imagica, & Joy Ghoshal, Co-Founder and Head - Creative Strategy, Marching Ants, talk about the insight and integration of the campaign
Rasika Kiran Upasani Apr 16, 2019 9:19 AM
Tarun Arora, CMO of Inshorts, talks about how the market still lags behind when it comes to being new and original
Rasika Kiran Upasani Mar 25, 2019 9:23 AM
Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards
Rasika Kiran Upasani Mar 14, 2019 8:50 AM
The entire campaign successfully earned 16M+ impressions in 17 days
Rasika Kiran Upasani Feb 28, 2019 8:14 AM
The brand aims to target working professionals in the Rs 80,000 - Rs 1,00,000 monthly income band, and expects a growth of around 7-9 per cent over the next year
Rasika Kiran Upasani Feb 27, 2019 8:14 AM
Mayank Shah, Sr. Category Head, Parle Products said the company intends to own 15 per cent of the market share in its target geographies in two years
Rasika Kiran Upasani Feb 22, 2019 8:42 AM
