Authors
Rasika is an Intern and part of the Digital Marketing team at exchange4media. She is an aspiring journalist who intends to write her own book one day.
Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations
Rasika Kiran Upasani Apr 14, 2021 8:54 AM
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Rasika Kiran Upasani Apr 7, 2021 8:12 AM
Raveendra Singh, Head of Marketing, Sales and Strategy, Imagica, & Joy Ghoshal, Co-Founder and Head - Creative Strategy, Marching Ants, talk about the insight and integration of the campaign
Rasika Kiran Upasani Apr 16, 2019 9:19 AM
Tarun Arora, CMO of Inshorts, talks about how the market still lags behind when it comes to being new and original
Rasika Kiran Upasani Mar 25, 2019 9:23 AM
Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards
Rasika Kiran Upasani Mar 14, 2019 8:50 AM
The entire campaign successfully earned 16M+ impressions in 17 days
Rasika Kiran Upasani Feb 28, 2019 8:14 AM
The brand aims to target working professionals in the Rs 80,000 - Rs 1,00,000 monthly income band, and expects a growth of around 7-9 per cent over the next year
Rasika Kiran Upasani Feb 27, 2019 8:14 AM
Mayank Shah, Sr. Category Head, Parle Products said the company intends to own 15 per cent of the market share in its target geographies in two years
Rasika Kiran Upasani Feb 22, 2019 8:42 AM
