Authors

Purba Das
editor@exchange4media.com @Purba Das

Pitch Exclusive: Parle Products kills Musst and goes for Full Toss

Pitch Exclusive: Parle Products kills Musst and goes for Full Toss?blur=25

After the failure of Musst Stix, Musst Chips and Monaco Smartchips, Parle Products is revisiting its strategy with a new brand name. Will the Full Toss bowl over the consumer?

Purba Das Jul 20, 2011 8:46 AM

Bacardi takes the digital route for ‘Bacardi Together’

Bacardi takes the digital route for ‘Bacardi Together’?blur=25

Bacardi India has unveiled its global campaign ‘Bacardi Together’ in India. The spirit brand has upped its digital budget by 30 per cent for the campaign.

Purba Das Jun 10, 2011 9:57 AM

Involve viewers with your shows: Rajat Sharma

Involve viewers with your shows: Rajat Sharma?blur=25

How should GECs and news channels reinvent themselves to meet changing needs of the audience and advertisers? Rajat Sharma, Chairman & Editor-in-Chief, India TV, shares how...

Purba Das Feb 28, 2011 8:13 AM