Top brands latch on to the 'Satyagraha' fervour?blur=25

Ultratech Cement, India Gate, Ankur Salt, Wishtel Tablets, Goodricke Tea, Avon Cycles & Sahara Q Shop are some brands that will make their appearance in Prakash Jha's movie

Priyanka Nair Aug 30, 2013 8:53 AM

India has third largest internet population in the world: comScore?blur=25

Interestingly, women between the ages of 35 years and 44 years are the heaviest internet users in the Indian market

Priyanka Nair Aug 27, 2013 8:29 AM

Rapidly urbanising India poses fresh challenges for marketers?blur=25

Around 13% of Indians now live in 53 cities with populations greater than one million. Marketers need to keep up with an ever changing consumer profile & evolving aspirations

Priyanka Nair Aug 26, 2013 8:19 AM

Want to engage your consumers? Then Twitter is for you...?blur=25

From integrating a campaign & taking the #hashtag route to simple RT rule, brands are generating contests in an interesting manner in the land of 140 characters

Priyanka Nair Aug 23, 2013 9:20 AM

OOH should be interactive & not one-sided communication: Avinav Chaubey?blur=25

Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM - Mktg, The Muthoot Group

Priyanka Nair Aug 23, 2013 7:57 AM

Rs 300 cr election bonanza expected for outdoor industry?blur=25

As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr

Priyanka Nair Aug 22, 2013 8:54 AM

Listed media companies show positive growth in Q1 FY14?blur=25

From recovering operating losses to increase in advtg & digital revenues - media brands rode the rough economic conditions well in Q1 FY14, gaining positive business momentum

Priyanka Nair Aug 21, 2013 9:04 AM

"Wait & watch and traditional mindset hampering investment in digital mktg"?blur=25

Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that traditional thinking & fear that investments may not pay off is resulting in lack of confidence in emerging technologies

Priyanka Nair Aug 21, 2013 8:28 AM

"We are broadening our focus on India's burgeoning media sector"?blur=25

Glenn Parker, VP APAC, Getty Images talks about the company's new leadership, tie-ups & focus on building rich local content to enhance presence in the region

Priyanka Nair Aug 19, 2013 8:19 AM

Video: "Digital lets brands have one-on-one communication with consumers"?blur=25

Brands need to adopt digital as the main creative idea & then take it through 360 degrees across different media, says Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life

Priyanka Nair Aug 19, 2013 8:11 AM

Pepsodent, Colgate, Closeup fail to brush up consumer connect on social?blur=25

From positing comparative advtg clips to plain vanilla updates & music videos – leading toothpaste brands have not been able to create significant impressions on social media

Priyanka Nair Aug 16, 2013 8:55 AM

Are brands too dependent on celebrity quotient on social??blur=25

While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts

Priyanka Nair Aug 16, 2013 8:13 AM

Bring in young blood to revolutionise OOH industry?blur=25

The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle

Priyanka Nair Aug 14, 2013 7:59 AM

"Brands should avoid overloading consumers with extra messages on OOH"?blur=25

At times this medium might get restricting, but brands need to experiment with more consumer engaging outdoor activities, says Titan Industries’ Deepika S Tewari

Priyanka Nair Aug 14, 2013 7:47 AM

Video: Brands should have a purpose to be on digital - Sunil Gadgil?blur=25

Apps, Facebook, Twitter, micro sites...the Director - Marketing of Nivea India talks about how digital is changing brand communication & Nivea’s online play

Priyanka Nair Aug 13, 2013 8:22 AM

B2B marketers here's how to reap the benefits of social media?blur=25

From betting high on LinkedIn to strategically using Twitter and Facebook, there are several ways in which B2B marketers can leverage the power of social

Priyanka Nair Aug 12, 2013 8:22 AM

Now Facebook introduces Twitter's 'trends' feature?blur=25

Two months after the introduction of hashtags, Facebook is all set to experiment with another Twitter feature – trends. We look at how this will benefit brands on FB

Priyanka Nair Aug 9, 2013 8:08 AM

Chennai Express promises action-packed trip; pulls out all mktg stops?blur=25

From social media campaign, mobile apps, aggressive TV appearances and brand integration, Chennai Express has gone all out to attract audiences

Priyanka Nair Aug 8, 2013 8:20 AM

Video: Authenticity for brands is the future: Simon Clift?blur=25

Brands are a bit like people; this is why it is necessary for brands to communicate like real humans, says the former Global CMO of Unilever

Priyanka Nair Aug 8, 2013 8:12 AM

Media effectiveness in OOH is a multi-faceted concept: Anuradha Aggarwal?blur=25

From a cost efficiency point of view, OOH gives more bang for your buck in smaller markets due to the lower cost of media, says SVP, Brand & Consumer Insights, Vodafone India

Priyanka Nair Aug 7, 2013 8:05 AM