Carat retains media mandate for Total Lubricants?blur=25

Carat has retained the mandate for four markets India, Germany, Sub Sahar Africa and France. The account size is estimated to be around $4.5million in India

Priyanka Mehra Oct 4, 2016 12:21 PM

Sakal Media Group appoints Pradeep Dwivedi as CEO?blur=25

Dwivedi would be based in Mumbai/ Pune in his new role. He would also work very closely with other initiatives of the group led independently by seasoned business leaders such as Delivering Change Foundation projects including YIN- Young Inspirators Network, Tanishka Foundation, Global Inspirators Network in building community networks and delivering Smart Village / Smart City projects

Priyanka Mehra Oct 4, 2016 10:10 AM

10 things you did not know about Tarun Katial?blur=25

RBNL’s Tarun Katial gets candid on little known facts about himself including wanting to retire as an academician, detesting shortcuts, choosing his friends judiciously, wanting to combine technology and consumer insights and come up with a better product for the media industry and more ………….

Priyanka Mehra Sep 28, 2016 9:27 AM

Ikea conducts India leg of media pitch with WPP and Dentsu Aegis Network?blur=25

The India leg of this review is currently underway, and agencies from WPP’s GroupM umbrella and Dentsu Aegis are currently battling it out for the Furniture giant’s media business in India.

Priyanka Mehra Sep 27, 2016 9:14 AM

IRS and ABC should align together: I Venkat, ABC?blur=25

On the sidelines of his appointment, as new ABC Chairman, we had a brief chat with I Venkat on the roll out of ABC’s digital measurement service around Diwali, IRS and ABC aligning together and more………

Priyanka Mehra Sep 26, 2016 9:13 AM

People may duplicate our formats but we don’t duplicate our formats: Tarun Katial?blur=25

As Big FM completes a decade, Tarun Katial, CEO, RBNL gets talking on the re-launch of the station in Delhi this Diwali with a sharper positioning in retro and need to refresh the retro space

Priyanka Mehra Sep 21, 2016 9:12 AM

Micromax retains Zenith Optimedia and brings Isobar on board?blur=25

Zenith Optimedia (traditional media) and Interactive Avenues (Digital) were the current agencies on record at the time of the review

Priyanka Mehra Sep 17, 2016 4:02 PM

Adidas 'Odds' campaign will certainly move Indians to get into some form of physical activity: Santosh Padhi?blur=25

The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…

Priyanka Mehra Sep 15, 2016 8:34 AM

HUL's Shalini Raghavan moves to L'Oreal?blur=25

As Global Brand Director - Dove Masterbrand at Hindustan Unilever, Raghavan was responsible for the brand in Asian and African markets. Her role included optimising brand equity consistency and driving stronger growth for the brand

Priyanka Mehra Sep 14, 2016 8:47 AM

Tell the Twitter story right and tell it often  enough for people to know it: Sonali Malaviya?blur=25

Sonali Malviya, Head of Marketing, Twitter India talks about the drivers behind the media agency awareness program, business objectives she hopes to achieve through the campaign, including doubling the business in the next one year and more....

Priyanka Mehra Sep 9, 2016 8:37 AM

Fedex India reviews its media and creative duties?blur=25

The current agency on record for both media and creative is Percept

Priyanka Mehra Aug 29, 2016 9:03 AM

GroupM's 5th Global Brand Essence enters India?blur=25

It is to be noted that GroupM acquired Essence, in November 2015. Maxus will support Essence in its APAC Expansion

Priyanka Mehra Aug 25, 2016 8:04 AM

Call me the 'Good Shepherd', my job is to steer brands to the path of success: Colvyn Harris?blur=25

J Walter Thompson lifer Colvyn Harris exited his role as Exec Director Global Growth & Client, over three months ago to form his own company, Harris Mint, a name that has garnered its share of attention. Harris gets candid about his new venture, his strategy to win clients and more...

Priyanka Mehra Aug 24, 2016 9:29 AM

I have quit advertising not Lowe: R Balki?blur=25

In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit

Priyanka Mehra Aug 22, 2016 9:34 AM

Parle’s  Pravin Kulkarni moves on?blur=25

Kulkarni joined Parle in 1994 and served a stint of more than two decades at the company. Prior to joining Parle, he was associated with Pidilite and Blow Past

Priyanka Mehra Aug 22, 2016 9:06 AM

With classic "hero" narrative, Savlon looks to create more inspiring stories for the brand: Sameer Satpathy?blur=25

ITC’s hygiene brand Savlon recently roped in ace shuttler Saina Nehwal as its brand ambassador. With its new campaign, the antiseptic brand which enjoys great equity, underlines its performance credentials

Priyanka Mehra Aug 22, 2016 8:26 AM

Viral Oza joins Lodha as Chief Marketing Officer?blur=25

As reported by exchange4media exclusively Viral Oza quit Times of India as Marketing Director, he has now joined Lodha Group as its Chief Marketing Officer (CMO).

Priyanka Mehra Aug 17, 2016 12:32 PM