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Disney India to build a leaner workforce?blur=25

The mandate for the captain of the ship Mahesh Samat, Managing Director, Disney India who donned the leadership role in October last year is to optimise costs and turnaround the operation

Priyanka Mehra Jan 9, 2017 9:08 AM

Flashed Yesterday: Carat wins Standard Chartered Bank media business in India?blur=25

The global pitch which was initiated in June last year was held in a phased manner in each country and saw participation from all major media agencies

Priyanka Mehra Jan 6, 2017 9:57 AM

Jagdish Chandra to join ZEE News as CEO Regional Channels?blur=25

Chandra confirmed the news of his joining as CEO Regional Channels Zee News to exchange4media

Priyanka Mehra Jan 5, 2017 6:33 PM

Jagdish Chandra resigns as CEO  ETV News Network?blur=25

Chandra’s resignation ends his eight year tenure with ETV which he joined in September 2008

Priyanka Mehra Jan 5, 2017 2:47 PM

Bedraj Tripathy moves on from Godrej Interio as AVP & CMO, Integrated Marketing?blur=25

He confirmed the news of his exit to exchange4media, he will be starting his own venture in the retail and technology space

Priyanka Mehra Jan 4, 2017 5:51 PM

Karan  Kumar to move on from ITC as Head of Marketing Lifestyle Retailing Business Division?blur=25

Kumar was elevated to his current role in September last year. His next destination is not known at the moment.

Priyanka Mehra Dec 28, 2016 8:04 AM

Flashed Yesterday: Discovery Communications and FoodFood partnership called off?blur=25

"At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year." said Discovery Communications in a company statement when exchange4media reached out to them on this matter

Priyanka Mehra Dec 23, 2016 11:13 AM

Starcom wins media buying mandate for Mars in India?blur=25

Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom

Priyanka Mehra Dec 23, 2016 8:38 AM

There remains only one priority area - to be close to customer needs Siddharth Banerjee, Vodafone?blur=25

Siddharth Banerjee, SVP-Marketing, Vodafone reveals more about the changing face of the Indian telecom industry, Vodafone’s strategies to drive network and the key focus areas for the brand going forward

Priyanka Mehra Dec 22, 2016 9:24 AM

Starcom wins Fiat media mandate?blur=25

The pitch was initiated in July earlier this year and saw participation from the three of the leading media agencies

Priyanka Mehra Dec 22, 2016 8:33 AM

Cheil Worldwide appoints Nishi Suri as COO South West Asia?blur=25

The appointment will be effective from January 2017, this is the first time the agency has a women leader at its helm in India

Priyanka Mehra Dec 21, 2016 1:38 PM

Nikhil Gandhi quits as VP and Head of Revenue Media Networks Disney India?blur=25

In this role, Gandhi was responsible for generating revenue and creating profitability across all the eight channels in the Disney India bouquet

Priyanka Mehra Dec 21, 2016 8:43 AM

Arnab Goswami's venture to be called Republic?blur=25

Speaking exclusively to exchange4media Goswami said “My venture is called Republic.I seek the support of the people of India ”

Priyanka Mehra Dec 16, 2016 10:33 PM

Effies 2016 sees 21% increase in entries over last year?blur=25

With 250 shortlists across 25 categories, over 32 Agencies, including 3 Media Agencies; and over 60 Clients have their work shortlisted to win an EFFIE this Friday

Priyanka Mehra Dec 15, 2016 9:26 AM

KKR backed Emerald Media leads US$35 Million round in Amagi Media Labs?blur=25

Emerald Media today announced that it has acquired a significant minority stake in Amagi Media Labs (‘Amagi’)

Priyanka Mehra Dec 15, 2016 8:05 AM

Deepali Naair joins IIFL Wealth  Management as Chief Marketing & Digital Officer?blur=25

Naair leverages more than two decades of rich experience in media and marketing

Priyanka Mehra Dec 13, 2016 2:30 PM

High Court orders interim – stay order on suspension of India News ratings by BARC?blur=25

The honourable court has given an ad-interim order and we have no comment as the matter is still subjudice. We are confident about what we have done. We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.” Said Partho Dasgupta CEO BARC reacting to this development

Priyanka Mehra Dec 9, 2016 5:09 PM

HP India appeals to audience with a humourous new campaign?blur=25

This campaign that has a humourous flavour to it is unlike the brand’s previous campaigns which have been functional and product feature-based

Priyanka Mehra Dec 8, 2016 9:20 AM