He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

Priyanka Mehra Aug 11, 2017 1:16 PM


George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its prime form on the back of two resignations and more

Priyanka Mehra Jul 19, 2017 7:53 AM


Marketing veteran Paddy Rangappa’s book Spark demystifies jargon and highlights the importance of insight in marketing

Priyanka Mehra Jul 3, 2017 8:12 AM


Mohan on the success of National Geographic’s MISSION BLUE and developments after the rebranding

Priyanka Mehra Jul 1, 2017 8:00 AM


The multi-agency pitch saw participation from all the major agencies

Priyanka Mehra Jun 30, 2017 8:45 AM

Five mistakes marketers make, according to Thomas Barta?blur=25

Thomas Barta, Marketing Leadership Pioneer and Author, ‘The 12 Powers of a Marketing Leader’, tells us about five things that marketers get wrong

Priyanka Mehra Jun 29, 2017 8:17 AM

The Marketing Society launches in India?blur=25

The Society challenges its 3000 members globally to think differently and become bolder marketing leaders

Priyanka Mehra Jun 29, 2017 8:13 AM


Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come

Priyanka Mehra Jun 28, 2017 8:28 AM

The Broadcast sector remains a focus area...: Vivek Raicha, Emerald Media?blur=25

In his first ever interview, the media shy Raicha talks about critical factors to be considered before making an investment, Emerald Media’s investment plans in the broadcast sector and interesting trends in the M&E industry

Priyanka Mehra Jun 15, 2017 7:55 AM

Brand Safety in India is still nascent: John Montgomery, GroupM?blur=25

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure brand safety, how to mitigate ad fraud and highlights the need for awareness of brand safety in India today

Priyanka Mehra Jun 14, 2017 8:11 AM

Brajesh Kumar Singh joins as Editor, Zee Hindustan?blur=25

His last assignment was with ABP Asmita; Singh will be based out of Noida

Priyanka Mehra Jun 12, 2017 2:20 PM

Creativeland Asia turns 10; launches Baaash Digital?blur=25

Baaash has delivered multiple VR content and digital films for Taj Group of Hotels, and every day digital content for Godrej on Cinthol, aer and protekt brands respectively

Priyanka Mehra Jun 2, 2017 7:55 AM

200 Not Out appoints Maxus to create magical innings for Sachin: A Billion Dreams?blur=25

Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin Tendulkar

Priyanka Mehra May 25, 2017 2:49 PM

GroupM takes fresh and Mint-y route for new call for diversified talent?blur=25

As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well

Priyanka Mehra May 25, 2017 1:38 PM

CLA parts ways with Micromax; cites outstanding payment as one of the issues ?blur=25

CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an interesting turn of events, the agency has parted ways with the brand

Priyanka Mehra May 23, 2017 3:41 PM

My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil?blur=25

Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As

Priyanka Mehra May 18, 2017 7:57 AM

Discovery's Karamjit Dua joins Havas Media in Delhi?blur=25

Dua was formerly Head of New Business and Mergers and Acquisitions for Discovery Networks India

Priyanka Mehra May 12, 2017 2:17 PM

Mediacom retains Bosch-Siemens account in India?blur=25

The agency has retained the media mandate for the account on the back of a multi-agency pitch

Priyanka Mehra May 11, 2017 9:58 AM

Helios bags sales mandate for FoodFood  ?blur=25

It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013

Priyanka Mehra May 5, 2017 5:00 PM