Authors

Prathyusha Agarwal, is the CMO, Zee Entertainment Enterprises Limited

TV viewership?blur=25

Guest Column: The Chief Consumer Officer of ZEEL analyses the factors that are driving the spike in global TV viewership amid the coronavirus crisis

Prathyusha Agarwal Mar 26, 2020 8:38 AM

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It saw our viewers push the industry further into creating content that was relevant, path-breaking and differentiated to cater to their viewing needs while rejecting the formulaic

Prathyusha Agarwal Dec 28, 2017 8:57 AM