Thank you, Uncle Pai?blur=25

Anant Pai, Founder-Editor of Amar Chitra Katha and Tinkle Comics, passed away yesterday in Mumbai. A few generations of Indians, including Pradyuman Maheshwari, as he writes in this tribute, owe their knowledge of history to the animated work of the comic books.

Pradyuman Maheshwari Feb 25, 2011 8:03 AM

Mixed Media: Now, let’s work towards a clean Abby...?blur=25

The fraternity must welcome and support the compromise struck between the Ad Club Bombay and the Advertising Agencies Association of India towards holding the Abbys at GoaFest, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 27, 2011 8:10 AM

Mixed Media:  Why MIB must junk some of the Amit Mitra committee’s recommendations on ratings?blur=25

While some of the suggestions are welcome, crossholding restrictions on measurement firms are regressive, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 12, 2011 7:58 AM

Mixed Media: Are Indian journalists corrupt and really a bane of society??blur=25

Sadly, that’s the perception of the profession with dishonesty levels at the individual and corporate level touching a new high, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jul 13, 2010 8:39 AM

Mixed Media: Road to nowhere with the regulator in reverse gear?blur=25

The Telecom Regulatory Authority of India appears to have been influenced by lobbyists who do not wish to see foreign equity revving up competition in FM radio and news TV, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jul 6, 2010 9:13 AM

Mixed Media: Channel Wahi, Look Nayi?blur=25

There’s not much to the new looks of both Star Plus and Bloomberg UTV, writes Pradyuman Maheshwari. The entertainment major had already seen some breakthrough ideas and for the business channel, so far it’s been some cosmetic and essentially a distribution story.

Pradyuman Maheshwari Jun 22, 2010 9:34 AM

Mixed Media: Makeover mantra for Star Plus and Bloomberg UTV?blur=25

As they get set to announce their new look, Star Plus hopes it will cement its place on the top and for Bloomberg UTV it’s a good, strong attempt to get there. But for any change to be meaningful, it’s got to be beyond logos and colours, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jun 8, 2010 8:32 AM

Mixed Media: Why Manmohan Singh is possibly the world's most boring Prime Minister?blur=25

The Prime Minister's performance at the Press Conference on May 24, 2010 was pathetic and sleep-inducing, writes Pradyuman Maheshwari.

Pradyuman Maheshwari May 25, 2010 8:07 AM

Mixed Media:  Why PR continues to be Plug Relations in India?blur=25

Public Relations is possibly at the lowest level of the entire communications process in the Indian media, thanks to indifferent clients and agencies dealing in improper activities, writes Pradyuman Maheshwari

Pradyuman Maheshwari May 18, 2010 8:56 AM

Mixed Media: Hey Minister! Leave the ratings alone!?blur=25

The Government must do no more than issue guidelines for television ratings, writes Pradyuman Maheshwari, reacting to reports that the Information and Broadcasting Ministry could play an active role in the TV viewership measurement process.

Pradyuman Maheshwari May 11, 2010 8:11 AM

Mixed Media extra! Pradyuman Maheshwari on whether the Jagran buy will mean sunnier times for Mid-Day?blur=25

Pradyuman Maheshwari rues the sale of a Mumbai institution to an ‘outsider’, but believes that the Jagran acquisition will do Mid-Day’s print publications a world of good.

Pradyuman Maheshwari May 6, 2010 8:46 AM

Mixed Media: Is it time to say goodbye to Ad Club Bombay and the Abby??blur=25

Award results leaking for three consecutive years, jury members fighting over reported wrongdoings, and an activity calendar that is no longer as good as it used to be has made the Advertising Club Bombay lose all its sheen and glory, feels Pradyuman Maheshwari.

Pradyuman Maheshwari May 4, 2010 8:25 AM

Mixed Media: Exposé time for print (& Did news journos get taken in by IPL glamour, missing out on facts staring in their face?)?blur=25

While there is an urgent need for print media vehicles to be future-ready and re-engineer themselves, there is nothing to beat a done-to-detail print report as was the ‘Outlook’ phone-tapping exposé, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Apr 27, 2010 8:43 AM

Mixed Media: Will the Google gambit mean more revenues for the news media??blur=25

It’s a problem of the business model, not news, said Google CEO Eric Schmidt five years after News Corp chief Rupert Murdoch spoke at the same gathering – the annual convention of the American Society of Newspaper Editors. Pradyuman Maheshwari believes that the opportunity is right for Indian publishers to cash in.

Pradyuman Maheshwari Apr 13, 2010 8:11 AM


No, I am not going to write about the Abbys and how they have been tainted thanks to the leaks. There are three more days ahead to talk about them, even though the fact that they have leaked for three consecutive years indicates a problem that needs some urgent attention. But it’s Day 1 of Goafest and the day when the creme de la creme of Indian ad and medialand assemble to attend the Industry Leadership Conclave.

Pradyuman Maheshwari Apr 9, 2010 3:54 PM

Mixed Media: Why the decay in adland is worse than what we see in Indian politics?blur=25

Staying on at the top despite a shabby awards judging process is amazing, writes Pradyuman Maheshwari. But our association bosses stay unfazed.

Pradyuman Maheshwari Apr 6, 2010 8:25 AM

Mixed Media: Why I have re-subscribed to The Economic Times (and more April Fool headlines I wish were true)?blur=25

Since it’s that time of the year when GoaFest results are leaked, Pradyuman Maheshwari reasons why he has re-subscribed to the numero uno pink paper. Plus, a relook at last year’s April Fool headlines that he wished were for real, and five more all-new headlines.

Pradyuman Maheshwari Mar 30, 2010 8:31 AM

Mixed Media: Can YouTube TV revolutionise the world of television software-makers??blur=25

The success of the Indian Premier League cricket telecast on YouTube augurs well for those content creators unable to break through the barriers of our television channels, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Mar 23, 2010 8:26 AM

Mixed Media: Is Star Plus back as the GEC #1??blur=25

Two consecutive weeks of being the top-rated GEC is good news for Star Plus, but the channel needs to do a lot more by way of innovating in programming, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Mar 16, 2010 8:19 AM

Mixed Media: Why barbers and bus drivers are more trusted than journalists?blur=25

A Reader’s Digest survey shows journalists ranked at #30 from among 40 professionals, with only cartoonist RK Laxman in the Top 10, rues Pradyuman Maheshwari analysing the top-level findings.

Pradyuman Maheshwari Mar 3, 2010 7:12 AM