While TAM results are eagerly awaited every Wednesday by the television industry, RAM has not matched up as a currency for the radio industry. One of the reasons cited is the limited coverage area of four metros. exchange4media gets the industry’s take on RAM, its shortcomings and the expectations from this audience measurement system.
As the last date for the exchange4media Radio Advertising Awards (ERAA) 2010 approaches fast on September 20th, the distinguished Jury panel is looking forward to some scintillating work in radio advertising. The first ever ERAA 2010 will be held in Mumbai on October 7 and will recognise work done in the field of radio advertising for the period July 2009 to June 2010.
Big FM remains the hot favourite in the Bangalore market as per RAM data for the five-week average ending with Week 35. According to the market share figures of radio channels during the last five weeks, Big FM ended Week 35 with a market share of 19.3 per cent.
Mahanagar Telephone Nigam Ltd (MTNL), Mumbai has invited expressions of interest from ad agencies for utilising existing hoardings and ad displays in telephone exchange buildings of MTNL in the Mumbai, Thane, Navi Mumbai and Bhayandar Municipal Corporation areas.
Radio Mirchi remains the hot favourite in the Kolkata market as per RAM data for the four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 20.3 per cent.
The Indian Readership Survey (IRS) Q2 2010 results for the radio industry show Radio Mirchi as the leading FM radio station in India in terms of listenership. Radio Mirchi has registered a listenership of 41,799,000 in the latest quarter. This is a huge gap from the No. 2 FM player Big FM, which has garnered a listenership of 22,692,000.
Excitement is building up for the first ever exchange4media Radio Advertising Awards (ERAA), which will be held in Mumbai on October 7, 2010. ERAA 2010 will recognise work done in the field of radio advertising for the period July 2009 to June 2010. Last date for receiving entries for the Awards is September 20.
Chandigarh Transport Undertaking (CTU) has invited offers in two parts, comprising a technical bid and a price bid, offering ad rights on hoardings, glow signs and boards at ISBT, Sector-17, Chandigarh, on license basis. These rights are being offered for a period of one year.
Usually leaning more towards television advertising, PepsiCo has adopted the ‘disruptive’ move of launching its sugar free cola, Pepsi Max, almost without any television media buy. Instead, it will run the ad campaign only on the worldwide web and social networking sites.
Radio Mirchi is the hot favourite in the Mumbai market as per RAM data for a four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 17.4 per cent in Mumbai.
The Navi Mumbai Municipal Transport (NMMT) undertaking is offering advertising rights on buses, including AC Volvo buses. These rights will be awarded for a period of three to five years. The earnest money deposit (EMD) required has been fixed at Rs 555,500.
Along with the radio players and advertisers, creative honchos and media planners are equally excited about the first ever exchange4media Radio Advertising Awards (ERAA). The media planners are positive that ERAA will recognise quality work and talent in the industry. The 1st Annual ERAA will be held in Mumbai on October 7, 2010 and will recognise the best work done between July 2009 and June 2010. The last date for receiving entries for the Awards has been extended to September 20.
The Faridabad Municipal Corporation has invited sealed tenders from interested parties offering ad rights on a wide range of outdoor media properties on a BOT basis. The media properties being offered at various locations include 84 unipoles, 55 gantries, and 11 BQS, among others.
The Lalit Kala Akademi, New Delhi, has invited open tenders under the ‘two-packet’ system from agencies for making backlit displays for a special art exhibition, titled ‘Art Celebrates’, on the occasion of the Commonwealth Games 2010. The successful bidders shall be required to put up 100 high quality displays at different locations in Delhi and NCR to depict works of art. The EMD required for this tender is Rs 50,000.
Radio Mirchi is the hot favourite in the Delhi market as per the RAM data for a four-week average ending with Week 33. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 33 with a market share of 24.4 per cent.
Law & Kenneth has promoted Neeraja Kale to Senior Vice President and Branch Head of Law & Kenneth Mumbai. She was earlier the Vice-President. Kale had joined Law & Kenneth a year back. This is the first time that Law & Kenneth is appointing a Branch Head for Mumbai.