Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Bharat Khatri?blur=25

At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works

Noel Dsouza Mar 3, 2020 8:47 AM

Captions OOH?blur=25

Haseeb Faquih, Partner, Captions Outdoor Advertising, talks about sectors that are spending more on OOH, and the company's growth & future plans

Noel Dsouza Mar 2, 2020 8:46 AM

Radio City World Radio Day?blur=25

We take a look at Radio City’s segment for this year’s World Radio Day, how RJ’s have become FM channels influencers and trends in radio advertising

Noel Dsouza Feb 26, 2020 8:31 AM

Praveen Kumar Vadhera?blur=25

At the 10th edition of e4m NEONS OOH Conference, Vadhera, Head of Publicis In-Motion, South Asia will share insights on ‘OOH Advertising: Moving Beyond Awareness’

Noel Dsouza Feb 25, 2020 6:02 PM

Alia Bhatt for Vicco Vajradanti?blur=25

Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike

Noel Dsouza Feb 21, 2020 8:26 AM

Anil Mathur?blur=25

Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward

Noel Dsouza Feb 19, 2020 8:30 AM

PMAR on Radio?blur=25

Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector

Noel Dsouza Feb 18, 2020 8:23 AM

Reebok?blur=25

A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice

Noel Dsouza Feb 17, 2020 8:50 AM

Gayatri Ojha?blur=25

Gayatri Ojha, Vice President, OEM Business, Total India, shares what she's looking forward to as part of the jury for e4m OOH 40 Under 40 Awards

Noel Dsouza Feb 13, 2020 12:48 PM

Mortein SMART?blur=25

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home South Asia, says the brief for Havas Creative was getting consumers to upgrade to a smarter choice - a smarter way to protect

Noel Dsouza Feb 13, 2020 8:37 AM

Jaikishin Chhaproo?blur=25

Chhaproo, Head of Media & PR, Personal Care Products Business Division, ITC, one of the members of the jury for e4m OOH 40 Under 40 Awards, talks about the trends and challenges in the OOH sector

Noel Dsouza Feb 12, 2020 8:37 AM

Ricky Singh ka VYRL countdown?blur=25

The newly-launched indie music countdown show supports non-film music artist and draws in regional brands who want to connect with youth TG

Noel Dsouza Feb 10, 2020 8:33 AM

Bacardi Logo?blur=25

A look at how Bacardi became synonymous with great music experience in India by partnering with the right kind of musicians to advocate their brand message

Noel Dsouza Feb 10, 2020 7:50 AM

Vritti Magh Mela 2020?blur=25

Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation

Noel Dsouza Feb 5, 2020 8:41 AM

Hotstar The Office campaign CupShup?blur=25

Sanil Jain, Co-founder of CupShup takes us through the campaign's insights, touchpoints and impact garnered for the OTT platform

Noel Dsouza Feb 4, 2020 8:29 AM

DOOH in Mumbai?blur=25

As the Mumbai government considers lifting restrictions on DOOH in the city, industry experts believe the decision will help the DOOH space flourish and instil growth for agencies

Noel Dsouza Jan 31, 2020 8:08 AM

Ketan Lakhani?blur=25

Lakhani, Director of Orienta Cine Advertising, speaks about how his agency has expanded to 15 branches across the country and the trends & challenges in the OOH industry

Noel Dsouza Jan 29, 2020 8:15 AM

In-Flight Advertising?blur=25

OOH players share their thoughts on the Global Inflight Market report 2020 and how in-flight media options create customised solutions to maximise consumer experience

Noel Dsouza Jan 28, 2020 8:30 AM

Gurpreet Singh?blur=25

Gurpreet Singh, Head Marketing, United Breweries shares insights on the partnership with the Indian Derby, its new campaign and more at the announcement of Kingfisher Ultra Derby’s 5th edition

Noel Dsouza Jan 27, 2020 8:27 AM

Swiggy Creative?blur=25

Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM