Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

IOAA logo?blur=25

Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic

Noel Dsouza Apr 29, 2020 10:02 AM

CupShup New Logo?blur=25

The agency that specializes in cup branding recently revamped its logo and business offerings to showcase its expertise as innovators in advertising & marketing

Noel Dsouza Apr 28, 2020 9:12 AM

Impact of COVID-19 on OOH?blur=25

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

Cinema?blur=25

Cinema industry experts share their predictions on when the industry will get back on track and solutions to sustain in the market after the COVID-19 lockdown

Noel Dsouza Apr 22, 2020 9:12 AM

Moving Walls Logo?blur=25

Srikanth Ramachandran, Group Founder - CEO, Moving Walls, shares insights on how COVID-19 has affected the company and how they plan to tide through these testing times

Noel Dsouza Apr 17, 2020 1:48 PM

Abraham Thomas BIG FM CEO?blur=25

BIG FM CEO Thomas talks about the BuyadsonBigFM.com, an advertising platform which is proving to be a saving grace for marketers during these tough times

Noel Dsouza Apr 16, 2020 5:52 PM

Transit OOH Impact on Coronavirus?blur=25

Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2

Noel Dsouza Apr 13, 2020 8:48 AM

Vritti COVID-19 OOH Campaign?blur=25

Audiowala Bus Stand, a Vritti iMedia property, launched a campaign along with RSRTC to spread awareness on the COVID-19 pandemic in Rajasthan

Noel Dsouza Apr 9, 2020 9:01 AM

Experiential Marketing?blur=25

Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer

Noel Dsouza Apr 8, 2020 9:04 AM

Vritti iMedia for Fem?blur=25

With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP

Noel Dsouza Apr 6, 2020 9:06 AM

Marketing Disruption During COVID-19?blur=25

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak

Noel Dsouza Apr 1, 2020 8:42 AM

Nielsen on COVID-19?blur=25

The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia

Noel Dsouza Mar 27, 2020 8:33 AM

OOH and impact of Coronavirus?blur=25

OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back

Noel Dsouza Mar 26, 2020 8:26 AM

Radio Mic?blur=25

Radio industry experts elaborate on the appeal made by AROI to the government to restore economic stability, and the challenges they are enduring due to the COVID-19 pandemic

Noel Dsouza Mar 25, 2020 8:29 AM

Radio Industry on Coronavirus?blur=25

In the time of the pandemic, industry heads reveal how they have been coping with remote working, dropping ad volumes and market uncertainty in the radio biz

Noel Dsouza Mar 23, 2020 8:10 AM

RFP on Measurement System for OOH?blur=25

A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM

OOH?blur=25

While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair

Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM

Rajesh Sethi NBA?blur=25

Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India

Noel Dsouza Mar 11, 2020 8:38 AM

Payal Patel?blur=25

Patel, the senior Marketing Manager at Devangi Outdoor Advertising spells out the growth mantra of the OOH agency, their recent campaigns, and the trends & challenges in the OOH space

Noel Dsouza Mar 4, 2020 7:45 AM