Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Noel Dsouza Dec 15, 2020 8:21 AM
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits
Noel Dsouza Dec 11, 2020 7:53 AM
Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall
Noel Dsouza Dec 10, 2020 8:50 AM
Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
Noel Dsouza Dec 9, 2020 8:33 AM
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Noel Dsouza Dec 7, 2020 8:34 AM
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration
Noel Dsouza Dec 2, 2020 9:03 AM
Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in the GHMC vicinity
Noel Dsouza Dec 1, 2020 9:08 AM
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
Noel Dsouza Nov 30, 2020 8:49 AM
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
Noel Dsouza Nov 23, 2020 8:30 AM
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter
Noel Dsouza Nov 18, 2020 8:31 AM
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Noel Dsouza Nov 12, 2020 9:41 AM
Some OOH owners shared that they are now appealing for an extension of the waiver till August 2020
Noel Dsouza Nov 10, 2020 8:04 AM
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic
Noel Dsouza Nov 9, 2020 8:34 AM
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
Noel Dsouza Nov 5, 2020 8:35 AM
The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021
Noel Dsouza Nov 4, 2020 8:28 AM
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more
Noel Dsouza Nov 3, 2020 8:36 AM
The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in the same span
Noel Dsouza Nov 3, 2020 8:27 AM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM
The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns
Noel Dsouza Oct 27, 2020 1:21 PM
As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee for June 2020, 15% for July, 30% for August and 50% for September
Noel Dsouza Oct 27, 2020 8:48 AM
