Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

year ender?blur=25

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year

Noel Dsouza Dec 15, 2020 8:21 AM

Spotify OOH campaign?blur=25

The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits

Noel Dsouza Dec 11, 2020 7:53 AM

radio festive revenue?blur=25

Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall

Noel Dsouza Dec 10, 2020 8:50 AM

dooh restrictions?blur=25

Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI

Noel Dsouza Dec 9, 2020 8:33 AM

OOH festive spends revenue?blur=25

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

Radio digital innovations?blur=25

Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration

Noel Dsouza Dec 2, 2020 9:03 AM

hyderabad rooftop hoardings restriction?blur=25

Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in the GHMC vicinity

Noel Dsouza Dec 1, 2020 9:08 AM

dooh unified measurement system?blur=25

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario

Noel Dsouza Nov 30, 2020 8:49 AM

Digital Place Based Media?blur=25

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

Radio Diwali ad spends?blur=25

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter

Noel Dsouza Nov 18, 2020 8:31 AM

OOH Diwali Spends?blur=25

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

Mumbai OOH Owners?blur=25

Some OOH owners shared that they are now appealing for an extension of the waiver till August 2020

Noel Dsouza Nov 10, 2020 8:04 AM

airport branding post lockdown?blur=25

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

DOOH?blur=25

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions

Noel Dsouza Nov 5, 2020 8:35 AM

MCGM Waiver License Fees?blur=25

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021

Noel Dsouza Nov 4, 2020 8:28 AM

MMRCL?blur=25

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases, elevators and more

Noel Dsouza Nov 3, 2020 8:36 AM

PV Sindhu?blur=25

The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in the same span

Noel Dsouza Nov 3, 2020 8:27 AM

transit media dooh?blur=25

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

century bjp campaign?blur=25

The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns

Noel Dsouza Oct 27, 2020 1:21 PM

Mumbai Railways?blur=25

As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee for June 2020, 15% for July, 30% for August and 50% for September

Noel Dsouza Oct 27, 2020 8:48 AM