Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers
Noel Dsouza Aug 10, 2020 8:23 AM
OOH industry leaders share how they plan to bring back brands to malls
Noel Dsouza Aug 5, 2020 8:47 AM
The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment
Noel Dsouza Aug 3, 2020 8:42 AM
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Noel Dsouza Jul 24, 2020 8:54 AM
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Noel Dsouza Jul 16, 2020 8:43 AM
The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time
Noel Dsouza Jul 14, 2020 8:17 AM
Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space
Noel Dsouza Jul 9, 2020 8:42 AM
Some OOH owners in the city say the order may result in losses of 60-70% in the short term while others welcome the move
Noel Dsouza Jul 9, 2020 8:41 AM
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
Noel Dsouza Jul 6, 2020 8:34 AM
The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later
Noel Dsouza Jul 1, 2020 7:53 PM
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback
Eularie Saldanha & Noel Dsouza Jul 1, 2020 9:19 AM
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Noel Dsouza Jun 29, 2020 8:18 AM
Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector
Noel Dsouza Jun 26, 2020 8:55 AM
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Noel Dsouza Jun 19, 2020 8:27 AM
The High Court has also said it will need time till next week to decide on the matter of compensation
Noel Dsouza Jun 17, 2020 7:45 AM
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
Noel Dsouza Jun 9, 2020 8:40 AM
If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee
Noel Dsouza Jun 8, 2020 8:33 AM
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Noel Dsouza Jun 3, 2020 8:24 AM
