Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Mumbai Metro Advertising?blur=25

e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival

Noel Dsouza 20 hours ago

OOH Festive Outlook?blur=25

Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest

Noel Dsouza Oct 14, 2020 9:16 AM

Delhi OOH?blur=25

The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days

Noel Dsouza Oct 14, 2020 8:39 AM

DOOH and Third Party Cookies?blur=25

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

Regional OOH?blur=25

Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players

Noel Dsouza Oct 6, 2020 8:59 AM

Restaurants Revival in Mumbai?blur=25

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

New OOH Inventories?blur=25

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza Sep 30, 2020 8:42 AM

Times OOH Cricket Activation?blur=25

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza Sep 29, 2020 8:28 AM

APPL OOH Campaign?blur=25

The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client

Noel Dsouza Sep 28, 2020 9:03 AM

OOH Measurement System?blur=25

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

Covid OOH Ads Return in Mumbai?blur=25

OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise

Noel Dsouza Sep 23, 2020 8:46 AM

Vritti Solutions Brand Activations?blur=25

The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

Deepak Gullapalli?blur=25

Deepak Gullapalli, Founder & CEO, Head Digital Works, shares insights on new strategies conceptualized for Cricket.com this IPL and how the playbook for digital players has changed post COVID

Noel Dsouza Sep 22, 2020 8:59 AM

OOH and IPL 2020?blur=25

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament

Noel Dsouza Sep 16, 2020 9:14 AM

Mumbai OOH Licence Fee Waiver?blur=25

If the Bombay High Court rules in OOH owners' favour, they will be able to reclaim their payments with interest

Noel Dsouza Sep 10, 2020 9:30 AM

Delhi Metro Advertising Revival?blur=25

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

Pramod Bhandula JCDecaux?blur=25

Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more

Noel Dsouza Sep 4, 2020 7:39 AM

DOOH Inventories in Restaurants?blur=25

e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal

Noel Dsouza Sep 3, 2020 8:05 AM

MSRDC Development on Liscence Fees?blur=25

OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period

Noel Dsouza Sep 2, 2020 8:20 AM

OOH in Bangalore post lockdown?blur=25

The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories

Noel Dsouza Sep 1, 2020 9:26 AM