Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
At the 10th edition of e4m NEONS OOH Conference, Vadhera, Head of Publicis In-Motion, South Asia will share insights on ‘OOH Advertising: Moving Beyond Awareness’
Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike
Noel Dsouza Feb 21, 2020 8:26 AM
Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward
Noel Dsouza Feb 19, 2020 8:30 AM
Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector
Noel Dsouza Feb 18, 2020 8:23 AM
A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice
Noel Dsouza Feb 17, 2020 8:50 AM
Gayatri Ojha, Vice President, OEM Business, Total India, shares what she's looking forward to as part of the jury for e4m OOH 40 Under 40 Awards
Noel Dsouza Feb 13, 2020 12:48 PM
Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home South Asia, says the brief for Havas Creative was getting consumers to upgrade to a smarter choice - a smarter way to protect
Noel Dsouza Feb 13, 2020 8:37 AM
Chhaproo, Head of Media & PR, Personal Care Products Business Division, ITC, one of the members of the jury for e4m OOH 40 Under 40 Awards, talks about the trends and challenges in the OOH sector
Noel Dsouza Feb 12, 2020 8:37 AM
The newly-launched indie music countdown show supports non-film music artist and draws in regional brands who want to connect with youth TG
Noel Dsouza Feb 10, 2020 8:33 AM
A look at how Bacardi became synonymous with great music experience in India by partnering with the right kind of musicians to advocate their brand message
Noel Dsouza Feb 10, 2020 7:50 AM
Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation
Noel Dsouza Feb 5, 2020 8:41 AM
Sanil Jain, Co-founder of CupShup takes us through the campaign's insights, touchpoints and impact garnered for the OTT platform
Noel Dsouza Feb 4, 2020 8:29 AM
As the Mumbai government considers lifting restrictions on DOOH in the city, industry experts believe the decision will help the DOOH space flourish and instil growth for agencies
Noel Dsouza Jan 31, 2020 8:08 AM
Lakhani, Director of Orienta Cine Advertising, speaks about how his agency has expanded to 15 branches across the country and the trends & challenges in the OOH industry
Noel Dsouza Jan 29, 2020 8:15 AM
OOH players share their thoughts on the Global Inflight Market report 2020 and how in-flight media options create customised solutions to maximise consumer experience
Noel Dsouza Jan 28, 2020 8:30 AM
Gurpreet Singh, Head Marketing, United Breweries shares insights on the partnership with the Indian Derby, its new campaign and more at the announcement of Kingfisher Ultra Derby’s 5th edition
Noel Dsouza Jan 27, 2020 8:27 AM
Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space
Noel Dsouza Jan 23, 2020 8:33 AM
Acharya, Founder & CEO, Purple Focus Pvt. Ltd tells us how his agency has grown, campaigns curated by them and more
Noel Dsouza Jan 22, 2020 12:33 PM
Vritti iMedia an OOH player came out with niche brand activations for Sapat Tea during regional festivals
Noel Dsouza Jan 20, 2020 8:57 AM
Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020
Noel Dsouza Jan 16, 2020 9:29 AM
