Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year
Noel Dsouza Jan 15, 2021 8:21 AM
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
Noel Dsouza Jan 14, 2021 8:21 AM
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021
Noel Dsouza Jan 13, 2021 8:50 AM
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr
Noel Dsouza Jan 6, 2021 8:46 AM
The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years
Noel Dsouza Jan 5, 2021 9:00 AM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Noel Dsouza Jan 1, 2021 8:45 AM
2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of these prominent developments
Noel Dsouza Dec 30, 2020 8:36 AM
Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed
Noel Dsouza Dec 24, 2020 9:04 AM
As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market
Noel Dsouza Dec 24, 2020 8:55 AM
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Noel Dsouza Dec 22, 2020 9:05 AM
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Noel Dsouza Dec 21, 2020 8:26 AM
Saffron Brand Consultants co-founder & CEO Jacob Benbunan, and creative director Matt Atchison share the executive and creative insights behind redesigning ABP network's brand logo
Noel Dsouza Dec 16, 2020 8:51 AM
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Noel Dsouza Dec 15, 2020 8:21 AM
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits
Noel Dsouza Dec 11, 2020 7:53 AM
Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall
Noel Dsouza Dec 10, 2020 8:50 AM
Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
Noel Dsouza Dec 9, 2020 8:33 AM
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Noel Dsouza Dec 7, 2020 8:34 AM
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration
Noel Dsouza Dec 2, 2020 9:03 AM
