Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing industry

Nilanjana Basu Sep 18, 2023 9:14 AM

With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity

Nilanjana Basu Sep 15, 2023 9:05 AM

Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts

Nilanjana Basu Sep 13, 2023 9:09 AM

Vasudevan, GM of the matrimonial website M4Marry by Malayala Manorama, talks about its organic growth, legacy of its mother brand, festive offerings and more

Nilanjana Basu Sep 7, 2023 8:18 AM

Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away

Nilanjana Basu Sep 4, 2023 8:46 AM

While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps

Nilanjana Basu Aug 31, 2023 8:15 AM

Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic campaigns

Nilanjana Basu Aug 29, 2023 8:53 AM

With a high consumer number, Tamil Nadu is a go-to market for advertisers. Experts discuss the reason for growth for the second half of the year in the state

Nilanjana Basu Aug 1, 2023 8:47 AM

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%

Nilanjana Basu Aug 1, 2023 8:37 AM

Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months

Nilanjana Basu Jul 4, 2023 9:18 AM

With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the journey of the company

Nilanjana Basu Jul 3, 2023 8:27 AM

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions

Nilanjana Basu Jun 30, 2023 9:13 AM

Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration, say experts

Nilanjana Basu Jun 16, 2023 8:47 AM

EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players

Nilanjana Basu Jun 14, 2023 8:27 AM

Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the very sensitive health sector

Nilanjana Basu Jun 6, 2023 8:55 AM

Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the product, health MarTech and more

Nilanjana Basu Jun 2, 2023 8:38 AM

In a chat with e4m, GroupM’s M Parthasarathy and MMA India’s Moneka Khurana spoke about the marketers guide for transforming marketeers and more

Nilanjana Basu May 30, 2023 2:28 PM

The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more

Nilanjana Basu May 29, 2023 9:07 AM

Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts  

Nilanjana Basu May 29, 2023 8:40 AM

The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths

Nilanjana Basu May 25, 2023 8:55 AM