local ads?blur=25

Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country

Nilanjana Basu 1 day ago


Niraj Singh, Founder and CEO of Spinny, shares with e4m how the company relies on its strong word of mouth and is gradually cutting down its ad expenditure

Nilanjana Basu Nov 28, 2022 8:24 AM


Among other things, the draft proposes that firms use consumer data only for the original intended purpose

Nilanjana Basu Nov 25, 2022 8:42 AM

Voice AI?blur=25

The Head of Customer Service at OPPO, Saurabh Chaturvedi, and CEO of, Sourabh Gupta, speak to e4m about the partnership

Nilanjana Basu Nov 22, 2022 11:29 AM


Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market

Nilanjana Basu Nov 21, 2022 2:54 PM


Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out

Nilanjana Basu Nov 21, 2022 8:29 AM

ed tech?blur=25

At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts

Nilanjana Basu Nov 14, 2022 9:06 AM

Recession proofing businesses?blur=25

The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times

Nilanjana Basu Nov 8, 2022 9:00 AM

CEO and co-founder of talks about hyper-personalisation, AI technology and the future of digital marketing

Nilanjana Basu Nov 4, 2022 8:52 AM


The audit, which was conducted for the January-June 2022 period after a gap of two years, showed a decline of 20-30% in the circulation figures

Sonam Saini & Nilanjana Basu Nov 2, 2022 9:19 AM

social media?blur=25

Experts believe that self-regulation by social media companies needed a check and the new IT rule amendment could be an answer to it, although it needs to be dealt with care

Nilanjana Basu Nov 2, 2022 8:45 AM

laj salam?blur=25

Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing could look like

Nilanjana Basu Oct 28, 2022 9:03 AM


Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market

Nilanjana Basu Oct 27, 2022 8:38 AM


Industry leaders say they are confident of making record sales; go all out with promotions and offers

Nilanjana Basu Oct 21, 2022 8:49 AM

Khatija Lokhandwala?blur=25

Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more

Nilanjana Basu Oct 19, 2022 10:51 AM


Pruthi who leads CRED Commerce speaks to e4m about the company’s new marketplace business for brands and more

Nilanjana Basu Oct 11, 2022 11:54 AM


Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season

Nilanjana Basu Oct 11, 2022 9:09 AM


Experts believe ad spending in the hospitality sector can reach pre covid levels this year

Nilanjana Basu Oct 7, 2022 2:17 PM

vijay sanil?blur=25

Network 18’s Vijay Sanil talks about ad spending and consumer sentiment being highly positive this Dussehra

Nilanjana Basu Oct 6, 2022 11:25 AM

Columbia Pacific Communities?blur=25

Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them

Nilanjana Basu Sep 29, 2022 3:41 PM