Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

mKids?blur=25

The newspaper, m kid, consolidates the top 10 news of each week and publishes them in a language that can be easily grasped by kids

Neethu Mohan Jan 22, 2019 8:31 AM

TV?blur=25

The associations of Local Cable Operators in South India are demanding change in tariff orders, reduction of GST from 18% to 5%

Neethu Mohan Jan 21, 2019 8:59 AM

10 year?blur=25

Brands also cash in with images of their products from a decade ago and now

Neethu Mohan Jan 18, 2019 9:02 AM

pongal?blur=25

Blockbusters like ‘Saamy 2’, ‘VadaChennai’ to be part of the festive line-up

Neethu Mohan Jan 15, 2019 8:56 AM

rajinikanth?blur=25

The trailer of the movie received 20 million+ views on YouTube, and the official teaser which was released on December 12 garnered 14 million+ views

Neethu Mohan Jan 11, 2019 9:04 AM

BangaloreMetro?blur=25

The new BBMP advertising policy and bylaws which came into effect last year have affected Bangalore Metro Rail Corporation Ltd’s (BMRCL) non-fare revenue

Neethu Mohan Jan 9, 2019 8:42 AM

Kerala Police?blur=25

Kerala Police's Facebook page has over 10 lakh followers and is known for posting funny memes and witty responses to address social issues

Neethu Mohan Jan 7, 2019 9:14 AM

KeralaOOH?blur=25

Industry players say almost 30-80 per cent billboards in Kerala are still vacant

Neethu Mohan Jan 3, 2019 8:20 AM

filmcollage?blur=25

From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan Dec 31, 2018 9:02 AM

deepikaranveer?blur=25

In 2018, celebrities like Priyanka Chopra, Deepika Padukone, Saina Nehwal, Isha Ambani chose big South Indian brands for their weddings

Neethu Mohan Dec 18, 2018 8:39 AM

telanganaPolls?blur=25

Most of the images were inspired by films such as Baahubali and 2.0 and actor Rajinikanth

Neethu Mohan Dec 13, 2018 8:51 AM

TelanganaMap?blur=25

The results of assembly election in Telangana along with other four states, Madhya Pradesh, Rajasthan, Mizoram, Chhattisgarh will be announced today

Neethu Mohan Dec 11, 2018 8:17 AM

powertv?blur=25

Newly launched Kannada news channel now available on all MSOs, by the end of 2018 it will be available on 3 DTH platforms

Neethu Mohan Dec 10, 2018 8:06 AM

Sodexo?blur=25

Suvodeep Das, Vice President- Marketing, Sodexo BRS India, talks about the repositioning of the brand, their integrated marketing strategies and plans for 2019.

Neethu Mohan Dec 5, 2018 8:56 AM

2.0?blur=25

Director Shankar's ‘2.0’ will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India

Neethu Mohan Nov 28, 2018 8:24 AM

MemePages?blur=25

With social media pages gaining popularity and becoming an integral part of most of our lives, several social media pages are handling sarcasm and humour in commendable ways

Neethu Mohan Nov 26, 2018 8:56 AM

DancingTeacher?blur=25

The video shows the teacher performing ottamthullal during Children's Day celebrations at a primary school

Neethu Mohan Nov 23, 2018 8:35 AM

emotional Connection?blur=25

A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan Nov 22, 2018 8:43 AM

RaghavendraHunsur?blur=25

Raghavendra Hunsur, Business Head, Zee Kannada, talks about the channel’s new brand identity, his journey with the channel by far, plans for 2019 and more.

Neethu Mohan Nov 22, 2018 8:31 AM