Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

Sam Balsara Pepper Awards?blur=25

Advertising stalwart and Madison World Chairman, Sam Balsara was the Chief Guest at the Pepper Awards held on May 17 in Kochi

Neethu Mohan May 20, 2019 9:40 AM

schhbang?blur=25

Harshil Karia, Akshay Gurnani and Sohil Karia, Co-Founders of Schbang, speak to exchange4media about the firm’s success mantra, factors that led to the birth of the agency & its expansion plans

Neethu Mohan May 15, 2019 8:58 AM

Magic Wall?blur=25

The AI-driven tool will analyse real-time data from counting centers & throw up numbers about leads and trail in an infographic format, says Singh, CEO, Languages, Network 18

Neethu Mohan May 13, 2019 9:00 AM

Varghese Chandy?blur=25

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, talks about the daily's ranking, role of print in digital era, regional publications, projections for next year and more

Neethu Mohan May 9, 2019 8:25 AM

IVenkat?blur=25

IRS Q1 2019: Venkat, Director, Eenadu Group, speaks on the ranking, growth of print and their projections for next year

Neethu Mohan May 8, 2019 8:32 AM

SaraswathiAnand?blur=25

Prior to this, Anand held the position of Head of Brand at Zee Kannada

Neethu Mohan May 7, 2019 4:01 PM

Kumar?blur=25

MV Shreyams Kumar, Joint Managing Director, Mathrubhumi speaks to exchange4media about the growth of Print, regional publications and predictions for the next year

Neethu Mohan May 6, 2019 8:53 AM

Nadia Chauhan?blur=25

Chauhan, JMD & CMO, Parle Agro spoke about the new campaigns, their digital spends, and working with advertising agency Sagmeister & Walsh

Neethu Mohan May 2, 2019 9:05 AM

Appachoo NK?blur=25

Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more

Neethu Mohan May 1, 2019 8:52 AM

Vikatan?blur=25

With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group

Neethu Mohan Apr 30, 2019 9:09 AM

Initiative?blur=25

The account was previously handled by Madison Media

Neethu Mohan Apr 25, 2019 7:10 PM

Shibu?blur=25

Chakravarthy will be heading the content team at Surya TV

Neethu Mohan Apr 24, 2019 8:50 AM

Telugu TV?blur=25

In Week 15, when Andhra Pradesh went to vote, TV9 Telugu recorded a jump of nearly 18 million impressions compared to the previous week, as per BARC data 

Neethu Mohan Apr 24, 2019 8:43 AM

Tejprakash Mishra?blur=25

Mishra will be responsible for the sales & marketing of their Nutriva division that has few star brands like GRD & Globac etc

Neethu Mohan Apr 23, 2019 10:50 AM

Nandan Nilekani?blur=25

At the FICCI committee meeting, Nilekani, co-Founder & Chairman of Infosys Technologies said data empowerment architecture in India will benefit all segments of the economy

Neethu Mohan Apr 23, 2019 9:06 AM

Rani Reddy?blur=25

Rani Reddy, Director, Sakshi Group spoke about the channel’s journey so far, its major achievements, election programming, etc

Neethu Mohan Apr 22, 2019 8:16 AM

Schauna Chauhan?blur=25

ChillOut: Chauhan, CEO, Parle Agro, loves to visit her farmhouse with her son and spend time fishing, horse-riding and cycling around

Neethu Mohan Apr 20, 2019 9:38 AM

electionCommission?blur=25

Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives

Dolly Mahayan & Neethu Mohan Apr 18, 2019 8:54 AM

Game of thrones?blur=25

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan Apr 16, 2019 9:05 AM