Authors
Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.
Advertising stalwart and Madison World Chairman, Sam Balsara was the Chief Guest at the Pepper Awards held on May 17 in Kochi
Neethu Mohan May 20, 2019 9:40 AM
Harshil Karia, Akshay Gurnani and Sohil Karia, Co-Founders of Schbang, speak to exchange4media about the firm’s success mantra, factors that led to the birth of the agency & its expansion plans
Neethu Mohan May 15, 2019 8:58 AM
The AI-driven tool will analyse real-time data from counting centers & throw up numbers about leads and trail in an infographic format, says Singh, CEO, Languages, Network 18
Neethu Mohan May 13, 2019 9:00 AM
Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, talks about the daily's ranking, role of print in digital era, regional publications, projections for next year and more
Neethu Mohan May 9, 2019 8:25 AM
IRS Q1 2019: Venkat, Director, Eenadu Group, speaks on the ranking, growth of print and their projections for next year
Neethu Mohan May 8, 2019 8:32 AM
Prior to this, Anand held the position of Head of Brand at Zee Kannada
Neethu Mohan May 7, 2019 4:01 PM
MV Shreyams Kumar, Joint Managing Director, Mathrubhumi speaks to exchange4media about the growth of Print, regional publications and predictions for the next year
Neethu Mohan May 6, 2019 8:53 AM
Chauhan, JMD & CMO, Parle Agro spoke about the new campaigns, their digital spends, and working with advertising agency Sagmeister & Walsh
Neethu Mohan May 2, 2019 9:05 AM
Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more
Neethu Mohan May 1, 2019 8:52 AM
With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group
Neethu Mohan Apr 30, 2019 9:09 AM
Appachoo NK has been with Asianet News Network Pvt Ltd for over 2 years
Neethu Mohan Apr 26, 2019 8:58 AM
In Week 15, when Andhra Pradesh went to vote, TV9 Telugu recorded a jump of nearly 18 million impressions compared to the previous week, as per BARC data
Neethu Mohan Apr 24, 2019 8:43 AM
Mishra will be responsible for the sales & marketing of their Nutriva division that has few star brands like GRD & Globac etc
Neethu Mohan Apr 23, 2019 10:50 AM
At the FICCI committee meeting, Nilekani, co-Founder & Chairman of Infosys Technologies said data empowerment architecture in India will benefit all segments of the economy
Neethu Mohan Apr 23, 2019 9:06 AM
Rani Reddy, Director, Sakshi Group spoke about the channel’s journey so far, its major achievements, election programming, etc
Neethu Mohan Apr 22, 2019 8:16 AM
ChillOut: Chauhan, CEO, Parle Agro, loves to visit her farmhouse with her son and spend time fishing, horse-riding and cycling around
Neethu Mohan Apr 20, 2019 9:38 AM
Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives
Dolly Mahayan & Neethu Mohan Apr 18, 2019 8:54 AM
Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise
Neethu Mohan Apr 16, 2019 9:05 AM
