Authors
Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.
After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year
Neethu Mohan Jul 17, 2019 8:24 AM
Kerala Tourism is treading new ground with their 'Human By Nature' campaign series of #Keralatales videos which are going viral
Neethu Mohan Jul 12, 2019 8:26 AM
The Indian Newspaper Society has requested the government to withdraw the 10% customs duty on newsprint; industry leaders say the Budget decision will lead to increase in cover price & ad rates
Neethu Mohan Jul 9, 2019 9:21 AM
ChillOut: The Co-Founder & Director of Valueleaf Services (India) Pvt Ltd., also loves experimenting in kitchen on some Sundays
Neethu Mohan Jul 6, 2019 9:22 AM
As Finance Minister Nirmala Sithraman is set to present her maiden Union Budget on Friday, brand heads tell us more about their expectations from Budget 2019
Neethu Mohan Jul 4, 2019 8:47 AM
From reduction in GST to improvement in credit growth and internet infrastructure in rural areas, here’s what media heads want from the government
Neethu Mohan Jul 3, 2019 8:23 AM
Firoz Meeran, Managing Director, Eastern Condiments, talks about the brand’s growth, its marketing strategies, distribution model and more
Neethu Mohan Jul 2, 2019 8:18 AM
For an emerging economy like India, radio, with its immediacy and powerful local impact, will play a key role for advertisers in the years to come, says Surendar, COO of Red FM South
Neethu Mohan Jun 27, 2019 8:12 AM
From Coca-Cola and Sunfeast to Chennai Super Kings, the Tamil actor has been the face of several brands in his over two-and-a-half-decade-long career
Neethu Mohan Jun 22, 2019 9:58 AM
Ravish Kumar, Head-Regional Entertainment, Viacom 18, speaks on Kannadada Kotyadipathi’s association with actor Puneeth Rajkumar and the network’s foray into other regional spaces
Neethu Mohan Jun 19, 2019 9:56 AM
Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space
Neethu Mohan Jun 17, 2019 8:55 AM
Prakash Sangam, CEO, redBus, tells us more about the new service rPool, signing MS Dhoni as brand ambassador, plans for 2019 and more
Neethu Mohan Jun 14, 2019 9:00 AM
Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more
Neethu Mohan Jun 11, 2019 8:29 AM
The brand promises to show allegiance to Keralites regardless of borders and this passion has taken Nirapara to 40 countries, which contributes to 24% of revenue, says Karnan
Neethu Mohan Jun 10, 2019 8:23 AM
As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week
Neethu Mohan Jun 7, 2019 8:28 AM
Vishweshwar Bhat, Editor-in-Chief of Vishwavani, told exchange4media the story was source-based and statements of CM H D Kumaraswamy and Nikhil Kumaraswamy were published
Neethu Mohan May 28, 2019 9:27 AM
Ranjeet Kate, CEO, Vijay Karnataka speaks to us about the newspaper’s performance, ad-sales growth, IRS Q1 2019 and their focus areas
Neethu Mohan May 27, 2019 8:23 AM
From characters and situations, Avengers: Endgame and Game of Thrones, to Malayalam movie Lucifer, all are being used for creating memes/trolls in social media
Neethu Mohan May 24, 2019 9:48 AM
Traffic on digital platforms of news networks like Manorama Online and Mathrubhumi News too set to increase manifold today, say industry heads
Neethu Mohan May 23, 2019 8:29 AM
Mangesh Panditrao, CEO, Shoptimize India Pvt. Ltd, talks about the AI-powered brand e-commerce platform’s plans to grow 300% in 2019
Neethu Mohan May 21, 2019 9:47 AM
