Authors

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

AK Shaji?blur=25

Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget and bringing actor Mohanlal on board as brand ambassador

Neethu Mohan Oct 1, 2019 8:10 AM

Joy Alukkas?blur=25

Alukkas, Founder and Chairman, Joyalukkas Group, on his entrepreneurial journey, the group’s marketing spends and future plans

Neethu Mohan Sep 30, 2019 8:22 AM

Telugu Channels Ban?blur=25

The Editors Guild of India has issued a statement on Wednesday denouncing the ban

Neethu Mohan Sep 27, 2019 8:44 AM

OOH?blur=25

In the aftermath of a Chennai techie’s death due to an illegal hoarding, OOH industry experts speak to us about curbing the menace and how the industry can help authorities form regulatory guidelines

Neethu Mohan Sep 18, 2019 8:47 AM

Dunzo Kabeer Biswas?blur=25

Biswas, CEO & Co-Founder of Dunzo, tells us about the delivery platform’s business model, growth factors and their future plans

Neethu Mohan Sep 16, 2019 8:43 AM

PR Satheesh?blur=25

PR Satheesh, Chief Operating Officer, MMTV, talks about the channel’s entertainment and news app ManoramaMAX, their content plan, strategy and challenges

Neethu Mohan Sep 11, 2019 8:26 AM

Jalan?blur=25

Jalan, Founder & Managing Director, Indigo Paints, talks about the brand’s journey, signing M S Dhoni as ambassador and the marketing strategies

Neethu Mohan Sep 10, 2019 8:27 AM

Onam?blur=25

We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam

Neethu Mohan Sep 9, 2019 8:50 AM

ONAM?blur=25

From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more

Neethu Mohan Sep 6, 2019 8:21 AM

Onam?blur=25

Experts say the media industry in Kerala is slowly attaining normalcy in terms of revenue growth after incurring heavy losses due to floods

Neethu Mohan Sep 4, 2019 8:18 AM

Flood?blur=25

With an emphasis on responsible reporting, many channels carried commercial-free programmes and turned their news channel rooms into help desks

Neethu Mohan Aug 28, 2019 8:17 AM

Sakshi?blur=25

Maheshwari, Executive Director & CEO, Sakshi Media Group, says digital and print mediums can grow on each other’s strength and continue to flourish

Neethu Mohan Aug 27, 2019 8:08 AM

Flood?blur=25

Apart from taking part in rescue work, social media platforms pass on details of relief operations and curb spread of fake news about the floods

Neethu Mohan Aug 20, 2019 8:55 AM

Varghese Chandy?blur=25

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, on current readership trends, hopes from the festive season and challenges faced by the print media

Neethu Mohan Aug 20, 2019 8:29 AM

Kerala?blur=25

Hope comes from the fact that flood has majorly affected northern districts such as Wayanad, Malapuram, Kozhikode and Kannur, which comprise only about 25-30% of the OOH business

Neethu Mohan Aug 13, 2019 8:21 AM

Kerala?blur=25

While mobile service providers like BSNL, Vodafone & Airtel are offering free calling services, others like Lulu and Milma are contributing with provisions

Neethu Mohan Aug 12, 2019 8:39 AM

VKCNoushad?blur=25

VKC Noushad, Managing Director, u4ic International Pvt Ltd, on how the group is strengthening its brand image, signing Aamir Khan as brand ambassador, their marketing plan and more

Neethu Mohan Jul 30, 2019 9:07 AM

Yang?blur=25

Huaiyuan Yang, Vice President, UCWeb Global Business, speaks about his new role, UC Browser’s market share in India and the evolution of UC Web Browser

Neethu Mohan Jul 30, 2019 8:50 AM

AbhinavKhare?blur=25

Khare, CEO of Asianet News Group, talks about his vision for the network, the growth of digital media, hopes from the upcoming festive season and more

Neethu Mohan Jul 23, 2019 7:37 AM

bhasin?blur=25

Sunay Bhasin, Chief Marketing Officer, MTR Foods, on their recently-launched products, seed funding initiatives and strategies to focus on local market demands

Neethu Mohan Jul 18, 2019 8:23 AM