Authors
Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.
Jackson, senior manager at Akamai EMEA’s media industry strategy team, speaks about the factors that drive gaming in India, rise of PUBG and the categories of games that are likely to succeed in 2020
Neethu Mohan Feb 26, 2020 8:32 AM
Musthafa, CEO - iD Fresh Food speaks about their unique product innovations meant to drive sustainability & consumer convenience
Neethu Mohan Feb 18, 2020 8:21 AM
Vinay Subramanyam, Head-Marketing, Britannia Industries, shares more on the Little Hearts campaign featuring rapper Kaam Bhaari and actress & influencer Ahsaas Channa
Neethu Mohan Feb 17, 2020 1:40 PM
Kumar Seetharaman, MD, Srishti Communications, shares the brand’s journey and his insights on the trends and challenges faced by the OOH industry
Neethu Mohan Feb 13, 2020 8:47 AM
Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy
Neethu Mohan Feb 12, 2020 1:30 PM
The director of bike-rental company Bounce, Nischay AG talks about the brand's unique "dockless" model, marketing strategies and their new initiative -- bike and helmet branding
Neethu Mohan Feb 6, 2020 8:13 AM
Pradeep Kumar KR, MD, Vijaya OOH Media Solutions, talks about the changing OOH landscape and the 25-year journey of the out-of-home agency
Neethu Mohan Feb 4, 2020 8:21 AM
Santosh Nair, Business Head of ZEE Keralam, speaks about the channel’s one-year journey, challenges faced, marketing strategies and more
Neethu Mohan Jan 28, 2020 9:08 AM
Sudhakara, Managing Director, Vyoma Media, talks about Vyoma’s partnership with ZEEL for building Self Ticketing Zones at Mumbai railway stations, the scope of DOOH, challenges and more
Neethu Mohan Jan 23, 2020 1:49 PM
Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies
Neethu Mohan Jan 17, 2020 8:34 AM
Managing Partner NR Group & MD – Cycle Agarbatti, Ranga tells us about the company's ad strategies, product diversification and e-commerce plans
Neethu Mohan Jan 15, 2020 9:28 AM
Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more
Neethu Mohan Jan 13, 2020 9:10 AM
The three movies, all giants in their own rights, have locked horns for a big brand war even as they battle it out at the box office
Neethu Mohan & Shreshtha Verma Jan 10, 2020 9:03 AM
The company will reportedly wind up Asian Age newspaper’s Mumbai based operations also
Neethu Mohan Jan 9, 2020 8:56 AM
#Bigil, #Saaho, #Petta among some of the most Tweeted hashtags from the South entertainment industry
Neethu Mohan Dec 31, 2019 8:53 AM
According to data, newspaper readership stood at 38 per cent in Q3 2019 as compared to 39 per cent in Q2 2019
Neethu Mohan Dec 30, 2019 9:20 AM
Shroff talks about Unacademy’s ATL campaign ‘Let’s Crack It’, marketing strategies, media mix and more
Neethu Mohan Dec 26, 2019 9:06 AM
LS Krishnan, Director, Whisper Media, spoke to exchange4media about the factors that differentiate them, challenges faced, their clientele and the company's next major steps
Neethu Mohan Dec 24, 2019 9:25 AM
Chandy speaks about the brand's journey and why he thinks Duroflex's product standards are unbeatable
Neethu Mohan Dec 24, 2019 9:24 AM
CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies
Neethu Mohan Dec 20, 2019 9:27 AM
