Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

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Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Neeta Nair Jul 21, 2017 8:25 AM

KFC's secret recipe to staying relevant?blur=25

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Neeta Nair Jun 28, 2017 8:02 AM

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Nike’s Da Da Ding was the only Indian campaign to be shortlisted for the Film Craft Lions

Neeta Nair Jun 24, 2017 8:20 AM

India's Best Bets at Cannes Lions 2017: JWT India and Leo Burnett India?blur=25

A list of India’s nominations to Cannes Lions International Festival of Creativity

Neeta Nair Jun 13, 2017 7:44 AM

Cannes we do it again??blur=25

With the Cannes Lions International Festival of Creativity 2017 set to begin on June 17, the spotlight is on India’s chances of improving last year’s metal tally of 27 or even winning another Glass Grand Prix to seal a hat-trick

Neeta Nair Jun 12, 2017 8:39 AM

We aimed to reach Rs 10,000 cr in revenues by the year-end, and we're almost there: Acharya Balkrishna?blur=25

Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved, says that he soon expects the company to write a success story abroad too

Neeta Nair Apr 10, 2017 9:46 AM

By 2020 non-traditional media will contribute to 50% of our revenues: Tamara Ingram?blur=25

Tamara Ingram during her first visit to India, eight months after taking over as the Worldwide CEO of J. Walter Thompson Company, talks about why India is a key market for the network

Neeta Nair Nov 29, 2016 8:14 AM

Our benchmark has to be the best global work: Saurabh Varma, CEO, Leo Burnett?blur=25

As a country, we have got to change our perspective to what works globally. If our benchmarks are not global, we are not going to be able to compete at a world level, says Saurabh Varma, CEO, Leo Burnett, South Asia, who is among the jury members at the Cannes Lions International Festival of Creativity 2016

Neeta Nair Jun 20, 2016 7:34 AM

Cannes 2016: There is no other thing at play in Cannes than the idea: Ramesh Iyengar, SDMC?blur=25

Ramesh Iyengar, CMD, Select Direct Marketing Communications talks about the factors Indian agencies must consider before sending their entries to Cannes

Neeta Nair Jun 16, 2016 8:12 AM

Cannes 2016: When it comes to media, Indian ads miss out on genuine innovations: Ashish Bhasin, DAN?blur=25

Ashish Bhasin, Chairman and CEO, South East Asia, Dentsu Aegis Network, who is on the Media Lions jury at Cannes this year speaks about the hard work involved in the judging process, India’s prospects in the media category and much more…

Neeta Nair Jun 13, 2016 8:03 AM

IPL 9: With over 80 sponsors, it’s carnival time for brands?blur=25

IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season

Neeta Nair May 5, 2016 8:03 AM

IPL 9: With over 80 sponsors, it’s carnival time for brands?blur=25

IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season

Neeta Nair May 5, 2016 8:03 AM

Goody goody advertising has changed to a large extent: Shobha De?blur=25

At Goafest2016, Shobha De, author, columnist and social commentator, spoke about a subject which from time to time becomes a matter of raging debate in the country— intolerancenee

Neeta Nair Apr 11, 2016 7:55 AM

Baba Ramdev shines with marketing asanas, top FMCG players on back foot?blur=25

By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion

Neeta Nair Mar 28, 2016 8:02 AM

SCMM gets on board 17 partners; Nestle, Air India & Maruti Suzuki join for the first time?blur=25

In the upcoming Standard Chartered Mumbai Marathon (SCMM) 2016, 266 teams from 157 companies will participate in the run to get the $ 3,77,000 prize money which is at stake.

Neeta Nair Jan 15, 2016 8:50 AM

About 70% of our traffic comes from tier II& III cities: Nitin Agarwal?blur=25

Nitin Agarwal, AVP-Marketing, Shopclues.com speaks on the brand’s focus on the middle class consumer and his expectation from 2016

Neeta Nair Jan 6, 2016 8:12 AM

‘‘Our focus on premium segment and premium customers has increased’’ RS Kalsi,?blur=25

As one of India’s biggest passenger car-maker Maruti Suzuki turns its focus on the premium segment, RS Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, speaks about the recent high octane campaigns for the S-Cross, Baleno and Celerio, the exclusive Nexa sales network and the strategy behind registering 17-18% growth in the festive season.

Neeta Nair Dec 10, 2015 9:50 AM