A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.
As a country, we have got to change our perspective to what works globally. If our benchmarks are not global, we are not going to be able to compete at a world level, says Saurabh Varma, CEO, Leo Burnett, South Asia, who is among the jury members at the Cannes Lions International Festival of Creativity 2016
As one of India’s biggest passenger car-maker Maruti Suzuki turns its focus on the premium segment, RS Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, speaks about the recent high octane campaigns for the S-Cross, Baleno and Celerio, the exclusive Nexa sales network and the strategy behind registering 17-18% growth in the festive season.