Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

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A chat with Azazul Haque (CCO, South, Ogilvy), who gave birth to Chonkpur Cheetahs for Amazon. Haque tells us how the lovable team came into being.

Neeta Nair May 4, 2018 8:54 AM

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In the third part of our series on the people behind the most talked about ads of IPL 11, we caught up with Hemant Misra, Brand Strategy Consultant to Publicis, who created the MakeMyTrip campaigns featuring Alia Bhatt and Ranveer Singh

Neeta Nair May 3, 2018 8:56 AM

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It is a full service business which was handled by Publicis for the past three years

Neeta Nair May 2, 2018 11:33 AM

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A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Neeta Nair May 2, 2018 8:57 AM

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Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair May 1, 2018 8:59 AM

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Last year WPP merged its traditional buying networks MEC and Maxus to fund the expansion of Essence, a digital agency it had acquired in 2015. Eight months later Christian Juhl, Global CEO, Essence on his first India visit tells us how the decision has helped Essence which is being touted as the ‘Agency of the future’ for GroupM

Neeta Nair Mar 8, 2018 9:00 AM

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Will Dara Khosrowshahi's first visit to India help Uber regain market share?

Neeta Nair Feb 23, 2018 1:48 PM

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The Purie's are optimistic about the magazine space gaining strength as India Today has become the second most read English publication after TOI as per IRS 2017

Neeta Nair Feb 15, 2018 8:58 AM

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For a brand like Suzuki which dedicates around 30 per cent of its annual marketing spends on Print medium, the IRS 2017 findings have clearly come as a shot in the arm. Sajeev Rajasekharan, executive vice-president for sales and marketing at Suzuki Two-wheelers talks about what changes and where the status-quo is maintained as far as the brand’s marketing mix is concerned

Neeta Nair Feb 5, 2018 8:55 AM

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Suresh Narayanan, Chairman and Managing Director, Nestle India talks about what the survey means for his company’s marketing expenditure.

Neeta Nair Jan 31, 2018 8:58 AM

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At a time when machine learning and artificial intelligence is revolutionising digital marketing, Sapna Chadha, Head Marketing, Google India and South Asia at a marketing event held at Gurgaon, spoke about why the technological advancement so far is only the tip of the iceberg and how marketers can use machine learning effectively

Neeta Nair Oct 30, 2017 8:38 AM

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Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space

Neeta Nair Sep 21, 2017 7:55 AM

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Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

Neeta Nair Jul 25, 2017 7:52 AM

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Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Neeta Nair Jul 21, 2017 8:25 AM

KFC's secret recipe to staying relevant?blur=25

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Neeta Nair Jun 28, 2017 8:02 AM

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Nike’s Da Da Ding was the only Indian campaign to be shortlisted for the Film Craft Lions

Neeta Nair Jun 24, 2017 8:20 AM