A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.
Last year WPP merged its traditional buying networks MEC and Maxus to fund the expansion of Essence, a digital agency it had acquired in 2015. Eight months later Christian Juhl, Global CEO, Essence on his first India visit tells us how the decision has helped Essence which is being touted as the ‘Agency of the future’ for GroupM
For a brand like Suzuki which dedicates around 30 per cent of its annual marketing spends on Print medium, the IRS 2017 findings have clearly come as a shot in the arm. Sajeev Rajasekharan, executive vice-president for sales and marketing at Suzuki Two-wheelers talks about what changes and where the status-quo is maintained as far as the brand’s marketing mix is concerned
At a time when machine learning and artificial intelligence is revolutionising digital marketing, Sapna Chadha, Head Marketing, Google India and South Asia at a marketing event held at Gurgaon, spoke about why the technological advancement so far is only the tip of the iceberg and how marketers can use machine learning effectively
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space