Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Goody goody advertising has changed to a large extent: Shobha De?blur=25

At Goafest2016, Shobha De, author, columnist and social commentator, spoke about a subject which from time to time becomes a matter of raging debate in the country— intolerancenee

Neeta Nair Apr 11, 2016 7:55 AM

Baba Ramdev shines with marketing asanas, top FMCG players on back foot?blur=25

By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion

Neeta Nair Mar 28, 2016 8:02 AM

SCMM gets on board 17 partners; Nestle, Air India & Maruti Suzuki join for the first time?blur=25

In the upcoming Standard Chartered Mumbai Marathon (SCMM) 2016, 266 teams from 157 companies will participate in the run to get the $ 3,77,000 prize money which is at stake.

Neeta Nair Jan 15, 2016 8:50 AM

About 70% of our traffic comes from tier II& III cities: Nitin Agarwal?blur=25

Nitin Agarwal, AVP-Marketing, Shopclues.com speaks on the brand’s focus on the middle class consumer and his expectation from 2016

Neeta Nair Jan 6, 2016 8:12 AM

‘‘Our focus on premium segment and premium customers has increased’’ RS Kalsi,?blur=25

As one of India’s biggest passenger car-maker Maruti Suzuki turns its focus on the premium segment, RS Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, speaks about the recent high octane campaigns for the S-Cross, Baleno and Celerio, the exclusive Nexa sales network and the strategy behind registering 17-18% growth in the festive season.

Neeta Nair Dec 10, 2015 9:50 AM

‘‘Our focus on premium segment and premium customers has increased’’ RS Kalsi,?blur=25

As one of India’s biggest passenger car-maker Maruti Suzuki turns its focus on the premium segment, RS Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, speaks about the recent high octane campaigns for the S-Cross, Baleno and Celerio, the exclusive Nexa sales network and the strategy behind registering 17-18% growth in the festive season.

Neeta Nair Dec 10, 2015 8:25 AM

Sir Martin Sorrell said WPP needed more talent pool from India: Radha Kapoor?blur=25

WPP recently forayed into the Indian educational sector with Sir Martin Sorrell, CEO, WPP, inaugurating the ISDI WPP School of Communication in Mumbai in partnership with Indian school of Design and Innovation. Exchange4media speaks to Radha Kapoor, Founder and Executive Director at ISDI

Neeta Nair Oct 14, 2015 8:37 AM