Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

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It is a boutique offering of experts on-demand to organisations in the areas of marketing brands, digital, trade marketing, sales & distribution and retail PR

Neeta Nair Sep 13, 2018 8:57 AM

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Rajiv Sabnis, Executive Director, DDB Mudra Group, is leading the Delhi operations at the moment

Neeta Nair Jul 23, 2018 2:02 PM

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Rajesh Ramakrishnan, Perfetti Van Melle’s new India MD, on challenges, cult advertising, the new Centre Fresh Mints and the way forward

Neeta Nair Jul 13, 2018 12:54 PM

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Karan Bedi, the CEO of MX player acquired by Times Internet, talks about how differently the company will approach the OTT space

Neeta Nair Jul 4, 2018 3:29 PM

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Digital comes with its own set of challenges, which a round-table discussion, recently held in association with Akamai, hoped to address

Neeta Nair Jun 29, 2018 8:58 AM

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Extremely conscious of quality, Karan Shah, Director at Society Tea, exclusively reveals plans for the new Herbal segment, going online, upcoming product range and more

Neeta Nair Jun 15, 2018 8:53 AM

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Amit Akali of Medulla Communications says that 86-year-old Pooran, whom they are taking to Cannes, was on ventilator days before she performed in Last Laugh

Neeta Nair Jun 13, 2018 8:49 AM

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Valerie Pinto, CEO of Weber Shandwick India, and Ishteyaque Amjad, VP, Public affairs and communications, Coca-Cola, India and South West Asia, are both on the jury for PR Lions this year

Neeta Nair & Christina Moniz May 29, 2018 9:00 AM

Rajvi Bansal HT?blur=25

Rajiv Bansal, Chief Digital Officer and CEO of HT Digital Streams talks about why he believes HT is on its way to winning the digital market in India and how the company will go a step further to launch the subscription model for digital news this year.

Neeta Nair May 21, 2018 9:58 AM

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The people behind Coke’s father-son ad—Kapil Batra, Creative Head, McCann WorldGroup Delhi, and Prateek Bhardwaj, NCD, McCann WorldGroup-- tell us about the interesting discussions that the team had during the making of the campaign

Neeta Nair May 7, 2018 8:53 AM

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Vijay Mansukhani on the beginnings of the homegrown TV brand, the iconic devil mascot and the recent profits of Onida thanks to GST

Neeta Nair May 4, 2018 9:00 AM

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A chat with Azazul Haque (CCO, South, Ogilvy), who gave birth to Chonkpur Cheetahs for Amazon. Haque tells us how the lovable team came into being.

Neeta Nair May 4, 2018 8:54 AM

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In the third part of our series on the people behind the most talked about ads of IPL 11, we caught up with Hemant Misra, Brand Strategy Consultant to Publicis, who created the MakeMyTrip campaigns featuring Alia Bhatt and Ranveer Singh

Neeta Nair May 3, 2018 8:56 AM

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It is a full service business which was handled by Publicis for the past three years

Neeta Nair May 2, 2018 11:33 AM

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A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Neeta Nair May 2, 2018 8:57 AM

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Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair May 1, 2018 8:59 AM

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Last year WPP merged its traditional buying networks MEC and Maxus to fund the expansion of Essence, a digital agency it had acquired in 2015. Eight months later Christian Juhl, Global CEO, Essence on his first India visit tells us how the decision has helped Essence which is being touted as the ‘Agency of the future’ for GroupM

Neeta Nair Mar 8, 2018 9:00 AM

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Will Dara Khosrowshahi's first visit to India help Uber regain market share?

Neeta Nair Feb 23, 2018 1:48 PM

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The Purie's are optimistic about the magazine space gaining strength as India Today has become the second most read English publication after TOI as per IRS 2017

Neeta Nair Feb 15, 2018 8:58 AM