Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

shivakumar?blur=25

Shivakumar, Group Executive President - Strategy & Business Development, spoke about Brand Trust in a Digital World at the IAA World Congress

Neeta Nair Feb 21, 2019 8:15 AM

Stephen Allan?blur=25

Allan, Worldwide Chairman & CEO, MediaCom says right now India along with Philippines is the fastest growing consumer economy

Neeta Nair Feb 1, 2019 9:13 AM

AzazulHaque?blur=25

Haque is the second CCO to have quit Ogilvy in a span of three months, the first being Ajay Gahlaut

Neeta Nair Jan 24, 2019 12:59 PM

Rajiv Bansal?blur=25

Speaking exclusively to e4m, Bansal, CEO, HT Digital Streams & Chief Digital Officer, HT Media talks about how they have moved from an editorially driven line-up to a personalisation driven line-up

Neeta Nair Jan 24, 2019 8:52 AM

MirumFord?blur=25

The account was won after a multi-agency pitch held in Delhi

Neeta Nair Jan 16, 2019 2:54 PM

KellogsOgilvy?blur=25

The account will be handled out of Ogilvy’s Mumbai office

Neeta Nair Jan 4, 2019 8:22 AM

Prateek bhardwaj?blur=25

Bhardwaj is among the most awarded copywriters in India and has worked on campaigns for Nescafé, Mastercard, Ministry of Health, India among others

Neeta Nair Jan 2, 2019 5:12 PM

NimaNamchu?blur=25

The development comes close on the heels of the appointment of Bobby Pawar as the Chairman & CCO of Havas Group India.

Neeta Nair Nov 30, 2018 8:37 AM

MehrajDubey?blur=25

Mehraj Dube, Vice President, Zee Media, talks to exchange4media group's Neeta Nair at India Brand Conclave

Neeta Nair Nov 29, 2018 4:23 PM

ManasLahiri?blur=25

Prior to this, Lahiri has worked with agencies like Contract Advertising, McCann and Ogilvy & Mather

Neeta Nair Nov 6, 2018 8:50 AM

ajay gahlaut?blur=25

This was his second stint at Ogilvy India that started 11 years ago in 2007

Neeta Nair Oct 17, 2018 10:56 AM

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Droom has magnified its marketing spend from Rs. 225 crore to Rs. 400 crore for FY 2018-19

Neeta Nair Sep 27, 2018 8:53 AM

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Tandon was last associated with Indian FMCG giant RSPL as the Consumer Marketing Head for one of its verticals.

Neeta Nair Sep 21, 2018 8:59 AM

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It is a boutique offering of experts on-demand to organisations in the areas of marketing brands, digital, trade marketing, sales & distribution and retail PR

Neeta Nair Sep 13, 2018 8:57 AM

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Rajiv Sabnis, Executive Director, DDB Mudra Group, is leading the Delhi operations at the moment

Neeta Nair Jul 23, 2018 2:02 PM

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Rajesh Ramakrishnan, Perfetti Van Melle’s new India MD, on challenges, cult advertising, the new Centre Fresh Mints and the way forward

Neeta Nair Jul 13, 2018 12:54 PM

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Karan Bedi, the CEO of MX player acquired by Times Internet, talks about how differently the company will approach the OTT space

Neeta Nair Jul 4, 2018 3:29 PM

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Digital comes with its own set of challenges, which a round-table discussion, recently held in association with Akamai, hoped to address

Neeta Nair Jun 29, 2018 8:58 AM