Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Beating All Odds?blur=25

In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more

Neeta Nair May 5, 2020 8:54 AM

Arlindo Teixeira?blur=25

Teixeira, acting President, BMW Group India, speaks to e4m about the carmaker's new contactless service, the impact of the pandemic on the auto industry & plans for the road ahead post COVID

Neeta Nair May 1, 2020 8:53 AM

Beating All Odds?blur=25

In today’s edition of Beating All Odds, Srija Chatterjee, MD, Publicis Worldwide India, speaks to Neeta Nair 

Neeta Nair Apr 30, 2020 8:34 AM

Beating All Odds?blur=25

In this edition of ‘Beating All Odds’, Agnello Dias, Creative Chairman, DAN, and Co-founder & CCO of Taproot Dentsu, speaks to Neeta Nair

Neeta Nair Apr 24, 2020 8:33 AM

Saurabh Varma?blur=25

Varma has created an ad campaign for gaming site Nazara.com before the launch of his agency, says the official launch will happen once lockdown ends

Neeta Nair Apr 23, 2020 8:53 AM

Beating All Odds?blur=25

In this edition of 'Beating All Odds', Rohit Ohri, Group Chairman and CEO, FCB India, speaks to Neeta Nair

Neeta Nair Apr 21, 2020 8:36 AM

Marketing Campaigns?blur=25

Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period

Neeta Nair Apr 21, 2020 8:22 AM

WhatsApp Forwards?blur=25

As several codes followed between agencies and clients are being willingly discarded after COVID-19, we find out how written client briefs have disappeared in less than a month due to the lockdown

Neeta Nair Apr 17, 2020 8:28 AM

COVID19?blur=25

exchange4media spoke to global leaders to find out how they are preparing their teams when ad business is weakening in several countries due to the pandemic

Neeta Nair Apr 9, 2020 8:40 AM

Atom Founders?blur=25

IMPACT's Neeta Nair speaks with Abhik Santara, ex-President, Mumbai and Kolkata at Ogilvy on the launch of his agency ^ Atom

Neeta Nair Apr 8, 2020 8:31 AM

McCann and TikTok?blur=25

McCann is expected to come out with its first ad campaign for Tiktok within a month

Neeta Nair Mar 12, 2020 8:20 AM

Jeep?blur=25

Leo Burnett, the incumbent agency, will also be participating in the pitch

Neeta Nair Feb 28, 2020 8:10 AM

Shuchi Shukla?blur=25

Shukla has been associated with media houses like NDTV, Times of India and Hindustan Times

Neeta Nair Feb 11, 2020 2:13 PM

Kansai Nerolac?blur=25

Incumbent agencies FCB Ulka and Publicis Worldwide India are also participating in the pitch

Neeta Nair Feb 7, 2020 8:14 AM

Lowe Lintas and Uber Moto?blur=25

The account was won after a multi-agency pitch was called in October last year and will be handled out of the agency’s Delhi office

Neeta Nair Feb 3, 2020 11:18 AM

Kapil Mishra?blur=25

Mishra will be leaving the agency to pursue his interests in the field of direction

Neeta Nair Jan 13, 2020 4:48 PM

Digital PR?blur=25

The advent of Digital has brought about sweeping changes in the world of Public Relations. How has the industry benefited from it, and have the gains been bigger than the hurdles?

Neeta Nair Dec 23, 2019 9:27 AM

Lowe Lintas Coca-Cola?blur=25

This is the agency's second big win on an account under the Coca Cola brand umbrella in India this year

Neeta Nair Dec 18, 2019 2:53 PM