Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Rohit Ohri?blur=25

Rohit Ohri, CEO & Group Chairman, FCB India, tells us why he is looking at Cannes through a new lens after almost a decade

Neeta Nair Jun 6, 2019 8:32 AM

PrafulAkali?blur=25

Akali, Founder & Managing Director, Medulla Communications, tells us what will he be looking for in the entries, the trends that he has noticed in the Health and Pharma category and more

Neeta Nair Jun 4, 2019 8:35 AM

TistaSen?blur=25

Sen, who is a jury member in the Glass Lions category, says for her, judging entries will be about balancing the cause with the idea

Neeta Nair Jun 3, 2019 8:34 AM

Bhavana Mittal?blur=25

According to sources, the reason behind her quitting the company is the organizational restructuring that took place at Reckitt Benckiser in January 2018

Neeta Nair May 23, 2019 1:35 PM

orient electric?blur=25

Contract Advertising which is Orient Electric’s current agency will also be pitching for the account

Neeta Nair May 22, 2019 8:24 AM

mayur hola?blur=25

Hola has updated his designation on Twitter to Head of Creative, India, and SE Asia - OYO

Neeta Nair May 9, 2019 2:38 PM

Agnello Dias?blur=25

Agnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more

Neeta Nair May 8, 2019 8:34 AM

FCBIndia?blur=25

The mandate was with Contract Advertising since 2003

Neeta Nair May 7, 2019 8:28 AM

Ajay Srija Publicis?blur=25

In a chat with exchange4media, Ajay Gahlaut, CCO & MD Publicis Worldwide India, and Srija Chatterjee, MD, Publicis Worldwide India, talk about winning new accounts and re-entering the awards game

Neeta Nair Apr 10, 2019 8:15 AM

Mithun Chittilappilly?blur=25

Chittilappilly, MD, V-Guard Industries Ltd says they spent 6-6.5% of their revenue last year on marketing which was roughly around Rs 130 crores; this year too it would be upwards of Rs 100 crores

Neeta Nair Mar 1, 2019 9:30 AM

Robot Sophia?blur=25

Sophia, a social humanoid robot developed by Hong Kong-based company Hanson Robotics spoke with host Kubra Sait, at the IAA World Congress on the topic - Robots & Humans – Friends or Foes?

Neeta Nair Feb 23, 2019 8:51 AM

Simon Kahn?blur=25

Simon Kahn, CMO, Google APAC spoke about the future of Digital Immersion and how it will move beyond just looking at phones and using apps to becoming an immersive part of everyday life

Neeta Nair Feb 22, 2019 2:28 PM

Piyush Pandey?blur=25

On Day 2 of the IAA World Congress in Kochi, Pandey, Worldwide CCO of Ogilvy, gave a new twist to the word sustainability in the world of advertising

Neeta Nair Feb 22, 2019 8:41 AM

shivakumar?blur=25

Shivakumar, Group Executive President - Strategy & Business Development, spoke about Brand Trust in a Digital World at the IAA World Congress

Neeta Nair Feb 21, 2019 8:15 AM

Stephen Allan?blur=25

Allan, Worldwide Chairman & CEO, MediaCom says right now India along with Philippines is the fastest growing consumer economy

Neeta Nair Feb 1, 2019 9:13 AM

AzazulHaque?blur=25

Haque is the second CCO to have quit Ogilvy in a span of three months, the first being Ajay Gahlaut

Neeta Nair Jan 24, 2019 12:59 PM

Rajiv Bansal?blur=25

Speaking exclusively to e4m, Bansal, CEO, HT Digital Streams & Chief Digital Officer, HT Media talks about how they have moved from an editorially driven line-up to a personalisation driven line-up

Neeta Nair Jan 24, 2019 8:52 AM

MirumFord?blur=25

The account was won after a multi-agency pitch held in Delhi

Neeta Nair Jan 16, 2019 2:54 PM