Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Ajay Srija Publicis?blur=25

In a chat with exchange4media, Ajay Gahlaut, CCO & MD Publicis Worldwide India, and Srija Chatterjee, MD, Publicis Worldwide India, talk about winning new accounts and re-entering the awards game

Neeta Nair Apr 10, 2019 8:15 AM

Mithun Chittilappilly?blur=25

Chittilappilly, MD, V-Guard Industries Ltd says they spent 6-6.5% of their revenue last year on marketing which was roughly around Rs 130 crores; this year too it would be upwards of Rs 100 crores

Neeta Nair Mar 1, 2019 9:30 AM

Robot Sophia?blur=25

Sophia, a social humanoid robot developed by Hong Kong-based company Hanson Robotics spoke with host Kubra Sait, at the IAA World Congress on the topic - Robots & Humans – Friends or Foes?

Neeta Nair Feb 23, 2019 8:51 AM

Simon Kahn?blur=25

Simon Kahn, CMO, Google APAC spoke about the future of Digital Immersion and how it will move beyond just looking at phones and using apps to becoming an immersive part of everyday life

Neeta Nair Feb 22, 2019 2:28 PM

Piyush Pandey?blur=25

On Day 2 of the IAA World Congress in Kochi, Pandey, Worldwide CCO of Ogilvy, gave a new twist to the word sustainability in the world of advertising

Neeta Nair Feb 22, 2019 8:41 AM

shivakumar?blur=25

Shivakumar, Group Executive President - Strategy & Business Development, spoke about Brand Trust in a Digital World at the IAA World Congress

Neeta Nair Feb 21, 2019 8:15 AM

Stephen Allan?blur=25

Allan, Worldwide Chairman & CEO, MediaCom says right now India along with Philippines is the fastest growing consumer economy

Neeta Nair Feb 1, 2019 9:13 AM

AzazulHaque?blur=25

Haque is the second CCO to have quit Ogilvy in a span of three months, the first being Ajay Gahlaut

Neeta Nair Jan 24, 2019 12:59 PM

Rajiv Bansal?blur=25

Speaking exclusively to e4m, Bansal, CEO, HT Digital Streams & Chief Digital Officer, HT Media talks about how they have moved from an editorially driven line-up to a personalisation driven line-up

Neeta Nair Jan 24, 2019 8:52 AM

MirumFord?blur=25

The account was won after a multi-agency pitch held in Delhi

Neeta Nair Jan 16, 2019 2:54 PM

KellogsOgilvy?blur=25

The account will be handled out of Ogilvy’s Mumbai office

Neeta Nair Jan 4, 2019 8:22 AM

Prateek bhardwaj?blur=25

Bhardwaj is among the most awarded copywriters in India and has worked on campaigns for Nescafé, Mastercard, Ministry of Health, India among others

Neeta Nair Jan 2, 2019 5:12 PM

NimaNamchu?blur=25

The development comes close on the heels of the appointment of Bobby Pawar as the Chairman & CCO of Havas Group India.

Neeta Nair Nov 30, 2018 8:37 AM

MehrajDubey?blur=25

Mehraj Dube, Vice President, Zee Media, talks to exchange4media group's Neeta Nair at India Brand Conclave

Neeta Nair Nov 29, 2018 4:23 PM

ManasLahiri?blur=25

Prior to this, Lahiri has worked with agencies like Contract Advertising, McCann and Ogilvy & Mather

Neeta Nair Nov 6, 2018 8:50 AM

ajay gahlaut?blur=25

This was his second stint at Ogilvy India that started 11 years ago in 2007

Neeta Nair Oct 17, 2018 10:56 AM

?blur=25

Droom has magnified its marketing spend from Rs. 225 crore to Rs. 400 crore for FY 2018-19

Neeta Nair Sep 27, 2018 8:53 AM

?blur=25

Tandon was last associated with Indian FMCG giant RSPL as the Consumer Marketing Head for one of its verticals.

Neeta Nair Sep 21, 2018 8:59 AM

?blur=25

It is a boutique offering of experts on-demand to organisations in the areas of marketing brands, digital, trade marketing, sales & distribution and retail PR

Neeta Nair Sep 13, 2018 8:57 AM