Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Mel?blur=25

In a chat with exchange4media, Mel Edwards, Global Chief Executive Officer, Wunderman Thompson, talks about the blending of the two big brands and more 

Neeta Nair Jun 20, 2019 8:34 AM

Maya Hari Twitter?blur=25

Maya Hari, VP & MD, Asia Pacific, Twitter talks to us about what the brand is doing to reach out to consumers, their first ever marketing campaign in India and much more

Neeta Nair Jun 19, 2019 9:43 AM

Droga?blur=25

Brian Whipple, CEO of Accenture Interactive, & David Droga, Founder and Creative Chairman of  Droga5, came together at the festival to talk on ‘When Worlds Collide: The Evolution of Creativity’

Neeta Nair Jun 19, 2019 9:41 AM

Cannes 2019 PG?blur=25

Maithreyi Jagannathan, Associate Marketing Director, Healthcare P&G & Ajay Vikram CCO, Publicis Singapore, discuss 'Brands as a Force for Good' in the Behind The Work Stage session at Cannes 2019

Neeta Nair Jun 18, 2019 8:54 AM

Wendy Clark?blur=25

At Cannes Lions, Wendy Clark, CEO, DDB Worldwide, spoke to exchange4media on how the team in India was becoming an important part of the network, the DDB logo change & more

Neeta Nair Jun 18, 2019 8:28 AM

Contract?blur=25

Contract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have led to a loss of Rs 7 crore

Neeta Nair Jun 14, 2019 8:09 AM

TaprootDentsu?blur=25

Santosh Padhi, CCO and Co-founder of Taproot Dentsu, talks about what the agency is sending to Cannes this year and what he thinks about India’s overall chances at the festival

Neeta Nair Jun 13, 2019 1:42 AM

womb?blur=25

Founding Partners of The Womb talk about why they feel the advertising industry has a ‘slave mentality’ and more

Neeta Nair Jun 11, 2019 8:42 AM

Lions?blur=25

This year, we have a whole lot of entries in Digital, a category in which entries from India have traditionally been known to falter

Neeta Nair Jun 10, 2019 8:32 AM

Ishteyaque Amjad?blur=25

Ishteyaque Amjad, VP, Public Affairs, Communications & Sustainability, Coca Cola, India says the 'Sustainable Development Goals' category is one where India has real potential to perform in

Neeta Nair Jun 7, 2019 8:40 AM

Rohit Ohri?blur=25

Rohit Ohri, CEO & Group Chairman, FCB India, tells us why he is looking at Cannes through a new lens after almost a decade

Neeta Nair Jun 6, 2019 8:32 AM

PrafulAkali?blur=25

Akali, Founder & Managing Director, Medulla Communications, tells us what will he be looking for in the entries, the trends that he has noticed in the Health and Pharma category and more

Neeta Nair Jun 4, 2019 8:35 AM

TistaSen?blur=25

Sen, who is a jury member in the Glass Lions category, says for her, judging entries will be about balancing the cause with the idea

Neeta Nair Jun 3, 2019 8:34 AM

Bhavana Mittal?blur=25

According to sources, the reason behind her quitting the company is the organizational restructuring that took place at Reckitt Benckiser in January 2018

Neeta Nair May 23, 2019 1:35 PM

orient electric?blur=25

Contract Advertising which is Orient Electric’s current agency will also be pitching for the account

Neeta Nair May 22, 2019 8:24 AM

mayur hola?blur=25

Hola has updated his designation on Twitter to Head of Creative, India, and SE Asia - OYO

Neeta Nair May 9, 2019 2:38 PM

Agnello Dias?blur=25

Agnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more

Neeta Nair May 8, 2019 8:34 AM

FCBIndia?blur=25

The mandate was with Contract Advertising since 2003

Neeta Nair May 7, 2019 8:28 AM