Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

AamirVivo?blur=25

Prasoon Joshi, Amer Jaleel, Saurabh Varma, Rohit Ohri and Tarun Rai applaud Ogilvy for addressing the problem that has always been spoken about in hush-hush tones so far

Neeta Nair Oct 22, 2019 8:52 AM

Bhalla?blur=25

Rajan Bhalla, CMO, HT Media Group, talks to exchange4media about Hindustan’s campaign that calls for equality between the man and the woman, and has been timed around the occasion of Karwachauth

Neeta Nair Oct 18, 2019 8:31 AM

KaranBedi?blur=25

Bedi says they are quite happy with the current ad-led model and are not looking at paid subscriptions for the moment

Neeta Nair Oct 15, 2019 8:23 AM

ManoharBhat?blur=25

The Head of Sales & Marketing talks about the brand’s journey in India, launch of their experience center and more

Neeta Nair Oct 11, 2019 8:46 AM

RoseTsou?blur=25

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

AdStars?blur=25

AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries

Neeta Nair Aug 26, 2019 8:19 AM

Lee?blur=25

Yehoon Lee, Vice President and Executive Creative Director, Cheil Worldwide, talks about the distinct South Korean advertising industry, her expectations from AD STARS this year and more

Neeta Nair Aug 24, 2019 8:15 AM

TedLim?blur=25

Ted Lim, Chief Creative Officer, APAC, Dentsu Aegis Network, tells us why he thinks global advertising festival AD STARS is an equaliser and how Dentsu is going beyond advertising

Neeta Nair Aug 23, 2019 8:22 AM

spice?blur=25

The account is pegged at Rs 1- 1.25 crore, say industry sources

Neeta Nair Aug 14, 2019 2:02 PM

NipunMehta?blur=25

Vivo India’s Director, Brand Strategy, tells us how they hope to warm up to customers in India through launch of the S series that has Sara Ali Khan as brand ambassador

Neeta Nair Aug 5, 2019 8:15 AM

Saffola?blur=25

McCann Mumbai, the incumbent agency, has been working on the account for more than a decade

Neeta Nair Jul 12, 2019 2:04 PM

Priyanka Sehgal?blur=25

In an exclusive chat with exchange4media, Sehgal speaks about the new venture and how she plans to revolutionize the digital space through it

Neeta Nair Jul 11, 2019 12:44 PM

Opoyi?blur=25

In an exclusive chat with exchange4media, former HT Digital Streams leaders Nilanjana Bhaduri Jha & Rajiv Bansal talk about the aim to build the world's most trusted platform for information

Neeta Nair Jul 8, 2019 8:31 AM

SambitMohanty?blur=25

Mohanty was based out of J Walter Thompson's Gurgaon office and had been with the company for close to two and a half years

Neeta Nair Jul 8, 2019 8:08 AM

Gama?blur=25

Since I&B Minister and MoS Consumer Affairs spoke about government body GAMA in the Parliament, the advertising industry has been abuzz with speculation on what it means for ASCI

Neeta Nair & Noel Dsouza Jul 1, 2019 8:04 AM

Barta?blur=25

Barta, author & Former Partner, McKinsey, spoke about the traits of marketing leadership in his keynote speech at TechManch 2019

Neeta Nair Jun 28, 2019 1:31 PM

SaugataGupta?blur=25

Gupta, MD & CEO of Marico Ltd, explains the traits & hallmarks that businesses must eye today to ensure future readiness & long-term success

Neeta Nair Jun 27, 2019 2:39 PM

Susan Credle FCB at Cannes 2019?blur=25

Susan Credle, Global CCO, FCB, tells us why she doesn’t believe in rushing her team to win awards until they are completely ready

Neeta Nair Jun 22, 2019 9:36 AM

Neil Munn?blur=25

Munn, Global CEO, BBH, spoke to exchange4media about what’s different at the Cannes Lions International Festival of Creativity this year and Publicis’ self-imposed exile

Neeta Nair Jun 21, 2019 7:59 AM