Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Beating All Odds?blur=25

In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair

Neeta Nair May 22, 2020 9:23 AM

Arijeet Talapatra?blur=25

Arijeet Talapatra, CEO, Transsion India, talks about the way forward for the global premium smartphone brand, Tecno

Neeta Nair May 20, 2020 9:25 AM

Beating All Odds?blur=25

In today’s segment of ‘Beating All Odds’, Amit Syngle, Managing Director & CEO, Asian Paints, speaks to Impact's Neeta Nair

Neeta Nair May 19, 2020 9:14 AM

Sandeep Sangwan?blur=25

The Managing Director of Castrol India discusses the brand’s new social media campaign and the importance of building rapport with creative & media agencies during trying times

Neeta Nair May 18, 2020 8:47 AM

Beating All Odds?blur=25

In today’s edition of Beating All Odds, Amer Jaleel, Group CCO and Chairman of MullenLowe Lintas Group, speaks to Neeta Nair

Neeta Nair May 15, 2020 9:23 AM

Sandeep Balani Outbrain?blur=25

Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry

Neeta Nair May 15, 2020 9:11 AM

Digital marketing?blur=25

Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected

Neeta Nair May 13, 2020 8:10 AM

Beating All Odds?blur=25

In this edition of our series Beating All Odds, Anil Dua, Executive Director and Group CEO, DishTV India Limited, speaks to Neeta Nair on how the brand is dealing with the lockdown

Neeta Nair May 12, 2020 7:50 AM

Beating All Odds?blur=25

In this segment of ‘Beating All Odds’, Aditya Kanthy, CEO & MD of DDB Mudra Group, speaks to Neeta Nair about how his organization is adapting to the COVID-19 crisis

Neeta Nair May 7, 2020 9:13 AM

Beating All Odds?blur=25

In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more

Neeta Nair May 5, 2020 8:54 AM

Arlindo Teixeira?blur=25

Teixeira, acting President, BMW Group India, speaks to e4m about the carmaker's new contactless service, the impact of the pandemic on the auto industry & plans for the road ahead post COVID

Neeta Nair May 1, 2020 8:53 AM

Beating All Odds?blur=25

In today’s edition of Beating All Odds, Srija Chatterjee, MD, Publicis Worldwide India, speaks to Neeta Nair 

Neeta Nair Apr 30, 2020 8:34 AM

Beating All Odds?blur=25

In this edition of ‘Beating All Odds’, Agnello Dias, Creative Chairman, DAN, and Co-founder & CCO of Taproot Dentsu, speaks to Neeta Nair

Neeta Nair Apr 24, 2020 8:33 AM

Saurabh Varma?blur=25

Varma has created an ad campaign for gaming site Nazara.com before the launch of his agency, says the official launch will happen once lockdown ends

Neeta Nair Apr 23, 2020 8:53 AM

Beating All Odds?blur=25

In this edition of 'Beating All Odds', Rohit Ohri, Group Chairman and CEO, FCB India, speaks to Neeta Nair

Neeta Nair Apr 21, 2020 8:36 AM

Marketing Campaigns?blur=25

Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period

Neeta Nair Apr 21, 2020 8:22 AM

WhatsApp Forwards?blur=25

As several codes followed between agencies and clients are being willingly discarded after COVID-19, we find out how written client briefs have disappeared in less than a month due to the lockdown

Neeta Nair Apr 17, 2020 8:28 AM

COVID19?blur=25

exchange4media spoke to global leaders to find out how they are preparing their teams when ad business is weakening in several countries due to the pandemic

Neeta Nair Apr 9, 2020 8:40 AM

Atom Founders?blur=25

IMPACT's Neeta Nair speaks with Abhik Santara, ex-President, Mumbai and Kolkata at Ogilvy on the launch of his agency ^ Atom

Neeta Nair Apr 8, 2020 8:31 AM