Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Tanishq?blur=25

In one of their first interviews after the Tanishq ad kicked up a storm, Amit Akali and Tejas Mehta of What’s Your Problem, share their thoughts on advertising in the age of trolls 

Neeta Nair 19 hours ago

Bharatpe?blur=25

The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season

Neeta Nair 1 day ago

Glow & Lovely?blur=25

Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction

Neeta Nair Oct 14, 2020 9:22 AM

Prateek Bharadwaj?blur=25

In e4m’s new series – Power Sharing – Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, explains why being a 'Joint' CCO is more about sharing responsibilities that shape an agency's culture

Neeta Nair Oct 14, 2020 8:44 AM

Sideways?blur=25

Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more

Neeta Nair Oct 12, 2020 9:20 AM

Rohit Malkani?blur=25

As part of the new series – Power Sharing – Rohit Malkani who is the Joint NCD with Kartik Smetacek at L&K Saatchi & Saatchi shares how he and his partner divide and rock at the creative agency

Neeta Nair Oct 8, 2020 9:07 AM

Harshad Rajadhyaksha?blur=25

In this new weekly series ‘Power Sharing’, we will be talking to the Joint Heads of Creative at ad agencies to understand the challenges for the partners and leaders

Neeta Nair Oct 5, 2020 9:23 AM

meesho?blur=25

Vidit Aatrey, CEO & Co-Founder, Meesho, talks about their their first ad campaign, why Covid presented the best opportunity for their growth story, and how Meesho stands out for its originality

Neeta Nair Oct 5, 2020 9:05 AM

creative?blur=25

Will creative agencies adopting a dual leadership model today for CCO position lead to less towering creative personalities and further dilution of their powers, or has it become a necessity?

Neeta Nair Oct 1, 2020 9:28 AM

Dream11?blur=25

When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions

Neeta Nair Sep 23, 2020 9:09 AM

ipl?blur=25

Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far

Neeta Nair Sep 21, 2020 9:23 AM

online learning?blur=25

Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance

Neeta Nair Sep 21, 2020 8:39 AM

Satyan Gajwani?blur=25

Gajwani, Vice Chairman, Times Internet, talks about the risks that paid off to achieve the growth numbers for the company, their new launches, their biggest "gamble" MX Player, and more

Neeta Nair Sep 18, 2020 8:59 AM

Advertising?blur=25

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM

#WhoIsYourVighnaharta?blur=25

Lowe Lintas' #WhoIsYourVighnaharta campaign for Ganesh Chathurthi pays tribute to the 'obstacle-removers' who touched lives with their humanity during the pandemic

Neeta Nair Sep 4, 2020 9:21 AM

ipl?blur=25

We find out about the buzz in the advertising industry around IPL this year

Neeta Nair Sep 1, 2020 9:24 AM

yatra.com?blur=25

After the release of digital campaign #ReasonToTravel, Yatra Marketing Head Shweta Singhal says she expects the travel sector to make a gradual comeback during the holiday season of October-December

Neeta Nair Aug 31, 2020 9:21 AM

HDFC Life?blur=25

The short film put together by Wieden + Kennedy shows five retirees young at heart, excited to pursue their dreams after retirement

Neeta Nair Aug 27, 2020 2:46 PM

oracle?blur=25

Shashi Seth, SVP, Oracle CX Cloud, talks about the road ahead for the technology giant

Neeta Nair Aug 27, 2020 8:51 AM

Practo?blur=25

The brand has worked with Spring Marketing Capital for the campaign #HelloDoctor that has six films in seven languages and is being promoted across TV and digital media

Neeta Nair Aug 25, 2020 8:44 AM