Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

madan mohan mohpatra?blur=25

Before joining Future Group, Mohapatra was the Regional Head at Mudra Group’s Optimum Media Solutions

Neeta Nair Aug 7, 2020 1:37 PM

Innovation?blur=25

With brands seeking innovation in their sales and marketing, industry players talk about some interesting solutions they came up with and the way forward

Neeta Nair Jul 30, 2020 9:07 AM

HiPi?blur=25

The mandate includes managing the mainline, digital, social and experiential brand requirements

Neeta Nair Jul 23, 2020 8:21 AM

NineYards?blur=25

Nine Yards is a communication consultancy that will weave a ‘She’ perspective into brands, say Iyer and Dattani

Neeta Nair Jul 22, 2020 9:05 AM

MalvikaMehra?blur=25

Mehra will be exploring newer opportunities across Content, Design, Digital and OTT space

Neeta Nair Jul 13, 2020 8:20 AM

Vitamin D?blur=25

Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics

Neeta Nair Jul 7, 2020 8:32 AM

Crossbeats?blur=25

This is an integrated account win and will be operated out of Gurgaon

Neeta Nair Jun 26, 2020 2:01 PM

anupamKher?blur=25

Perfection is boring, and those who seek it are always unhappy, says the veteran actor in the At Home segment on Day 4

Neeta Nair Jun 26, 2020 8:14 AM

cannesLions?blur=25

The Chief Brand Officer of P&G shares how the company rose up as a force for good during the COVID pandemic, protecting employees, serving consumers and supporting communities

Neeta Nair Jun 25, 2020 8:51 AM

Atom?blur=25

Within two months of its launch, ^atom has bagged three integrated accounts - Lifology, Ezee products and Ahimsa Trust

Neeta Nair Jun 24, 2020 8:41 AM

lions live?blur=25

In Lions Live CMOs in the Spotlight segment, Dana Anderson, Transformation Officer of MediaLink and Leanne Cutts, Group Head of Marketing, HSBC discussed managing remote leadership in the lockdown

Neeta Nair Jun 23, 2020 8:39 AM

creative?blur=25

Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well 

Neeta Nair Jun 17, 2020 8:42 AM

Sonia Singh?blur=25

Sonia Singh, Co-founder & Director for Business strategy, Collectcent, shares with exchange4media the data-driven performance advertising company’s offerings, growth strategies & more

Neeta Nair Jun 15, 2020 8:43 AM

Future Generali India Insurance?blur=25

The agency has been awarded a fully integrated mandate, which includes ATL, BTL, Digital, Social and Performance Marketing

Neeta Nair Jun 5, 2020 8:11 AM

Mudit Shekhawat?blur=25

Shekhawat quit Yatra.com several months ago, however, the company is yet to find his replacement

Neeta Nair Jun 3, 2020 8:55 AM

Beating All Odds?blur=25

In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair

Neeta Nair May 22, 2020 9:23 AM

Arijeet Talapatra?blur=25

Arijeet Talapatra, CEO, Transsion India, talks about the way forward for the global premium smartphone brand, Tecno

Neeta Nair May 20, 2020 9:25 AM

Beating All Odds?blur=25

In today’s segment of ‘Beating All Odds’, Amit Syngle, Managing Director & CEO, Asian Paints, speaks to Impact's Neeta Nair

Neeta Nair May 19, 2020 9:14 AM

Sandeep Sangwan?blur=25

The Managing Director of Castrol India discusses the brand’s new social media campaign and the importance of building rapport with creative & media agencies during trying times

Neeta Nair May 18, 2020 8:47 AM