Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Shuchi Shukla?blur=25

Shukla has been associated with media houses like NDTV, Times of India and Hindustan Times

Neeta Nair Feb 11, 2020 2:13 PM

Kansai Nerolac?blur=25

Incumbent agencies FCB Ulka and Publicis Worldwide India are also participating in the pitch

Neeta Nair Feb 7, 2020 8:14 AM

Lowe Lintas and Uber Moto?blur=25

The account was won after a multi-agency pitch was called in October last year and will be handled out of the agency’s Delhi office

Neeta Nair Feb 3, 2020 11:18 AM

Kapil Mishra?blur=25

Mishra will be leaving the agency to pursue his interests in the field of direction

Neeta Nair Jan 13, 2020 4:48 PM

Digital PR?blur=25

The advent of Digital has brought about sweeping changes in the world of Public Relations. How has the industry benefited from it, and have the gains been bigger than the hurdles?

Neeta Nair Dec 23, 2019 9:27 AM

Lowe Lintas Coca-Cola?blur=25

This is the agency's second big win on an account under the Coca Cola brand umbrella in India this year

Neeta Nair Dec 18, 2019 2:53 PM

OTT?blur=25

Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV? What will it take to unleash the potential of OTT platforms in India?

Neeta Nair Dec 17, 2019 9:12 AM

Ogilvy Vivo?blur=25

While some industry leaders have hailed the development, others have said that industry bodies need to find ways to protect Intellectual Property Rights

Neeta Nair Nov 26, 2019 8:01 AM

Ogilvy Vivo?blur=25

Kunal Jeswani, Chief Executive, India of Ogilvy, has told exchange4media that the leadership of both companies have reached an amicable agreement

Neeta Nair Nov 25, 2019 2:00 PM

Varun Goswami?blur=25

Goswami will be reporting to Nirmal Pulickal, Head of India, The Creative Shop, Facebook

Neeta Nair Nov 21, 2019 1:46 PM

Vikas Mehta?blur=25

Mehta will be based in Nairobi and shall be working with Bharat Thakrar, CEO, WPP Scangroup Africa, and Paul O'Donnell, CEO, Ogilvy EMEA

Neeta Nair Nov 6, 2019 12:08 PM

Titan?blur=25

The size of the account is believed to be approximately Rs 40 crore

Neeta Nair Oct 31, 2019 8:43 AM

Sameer Singh?blur=25

In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization

Neeta Nair Oct 30, 2019 8:09 AM

AAAI?blur=25

Rohit Ohri, Chairman and CEO, FCB India, says work on creating a copyright solution started six months ago

Neeta Nair Oct 22, 2019 8:52 AM

AamirVivo?blur=25

Prasoon Joshi, Amer Jaleel, Saurabh Varma, Rohit Ohri and Tarun Rai applaud Ogilvy for addressing the problem that has always been spoken about in hush-hush tones so far

Neeta Nair Oct 22, 2019 8:52 AM

Bhalla?blur=25

Rajan Bhalla, CMO, HT Media Group, talks to exchange4media about Hindustan’s campaign that calls for equality between the man and the woman, and has been timed around the occasion of Karwachauth

Neeta Nair Oct 18, 2019 8:31 AM

KaranBedi?blur=25

Bedi says they are quite happy with the current ad-led model and are not looking at paid subscriptions for the moment

Neeta Nair Oct 15, 2019 8:23 AM

ManoharBhat?blur=25

The Head of Sales & Marketing talks about the brand’s journey in India, launch of their experience center and more

Neeta Nair Oct 11, 2019 8:46 AM