Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

AAAI?blur=25

AAAI has sent a written communication to all its members to abstain from the practice of offering discounts to clients without prior “written” permission from channels

Naziya Alvi Rahman Jan 9, 2019 8:42 AM

RB?blur=25

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman Dec 14, 2018 1:33 PM

OnePlus?blur=25

It comes just two months after a similar pitch, also worth Rs 200 crore, called by its subsidiary company OPPO

Naziya Alvi Rahman Dec 13, 2018 8:33 AM

HershBhandari?blur=25

Bhandari, who had been associated with TV Today Group for close to two years, is believed to have put in his papers early this week.

Naziya Alvi Rahman Nov 29, 2018 3:29 PM

RB?blur=25

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman Nov 26, 2018 10:57 AM

kartik sharma?blur=25

Wavemaker South Asia CEO talks about the strategy that led to bagging big accounts including Bisleri, Mondelez, Mother Dairy to name a few as the agency completes one year.

Naziya Alvi Rahman Nov 12, 2018 8:37 AM

CVLSrinivas?blur=25

As WPP holds its first data summit- Date with Data- on October 16, we speak to CVL Srinivas, Country Manager India, WPP, about the industry’s love and need for data and the changing role of CMOs.

Naziya Alvi Rahman Oct 15, 2018 8:58 AM

?blur=25

Integration is key, because you cannot make content & data work together unless you create a structure. Fortunately, at Havas our scale, size and less silos, make it a lot easier, the duo shared in a candid conversation

Naziya Alvi Rahman Oct 4, 2018 8:58 AM

?blur=25

10 SPN channels, which have 97% viewership, are still available on Tata Sky, claim sources in Tata Sky. Sources in SPN say they are open to negotiations if Tata Sky is willing to renegotiate.

Naziya Alvi Rahman Oct 4, 2018 8:57 AM

?blur=25

Starcom Mediavest is the incumbent agency, which has been handling the account since 2015

Naziya Alvi Rahman Sep 26, 2018 8:57 AM

?blur=25

The mandate was awarded following a multi-agency pitch that saw participation of big players such as Lowe Lintas and Happy mcgarrybowen

Naziya Alvi Rahman Sep 15, 2018 9:22 AM

?blur=25

In just seven months of 2018, pitches estimated to be around Rs 4,000 crore have been called. These include big brands such as Vivo, Samsung, GSK, Mondelez, Lenovo+ Motorola.

Naziya Alvi Rahman Aug 29, 2018 9:00 AM

?blur=25

The account will be managed and supervised from the MediaCom Gurgaon office.

Naziya Alvi Rahman Aug 22, 2018 8:59 AM

?blur=25

Ramaswamy believes that as consumers get more evolved they will seek more value from brands. Brands will have more purpose and will promote more causes that people believe in.

Naziya Alvi Rahman Aug 21, 2018 8:59 AM

?blur=25

MRUC needs Rs 20 crore for the survey, and is said to have already received close to 50% of this amount.

Naziya Alvi Rahman Aug 17, 2018 9:00 AM

?blur=25

With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some steps experts feel can help resolve the growing crisis

Naziya Alvi Rahman Aug 13, 2018 9:00 AM

?blur=25

IBF has sent an email to all agency heads asking them to abstain from the practice of offering discounts to clients on behalf of broadcasters without prior approval from them. The email was sent early this week by Punit Goenka, Director, IBF.

Naziya Alvi Rahman Aug 10, 2018 9:00 AM

?blur=25

Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman Jul 28, 2018 9:51 AM

?blur=25

According to sources, all top agencies including Mediacom, IPG, Dentsu and Madison are competing for the account

Naziya Alvi Rahman Jul 27, 2018 11:53 PM