Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

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Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM

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Industry heads say the split between ad spends on traditional and digital for the auto sector has almost reached the 50-50 point

Naziya Alvi Rahman Oct 20, 2020 8:26 AM

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Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones

Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM

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The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints

Naziya Alvi Rahman Oct 15, 2020 8:40 AM

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Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue

Naziya Alvi Rahman Oct 13, 2020 9:01 AM

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Barua’s resignation came in barely a few months after Jyoti Bansal, Chief Executive Officer, moved out from the organization in June this year

Naziya Alvi Rahman Oct 8, 2020 9:16 AM

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Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth

Naziya Alvi Rahman Oct 6, 2020 9:00 AM

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The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour

Naziya Alvi Rahman Oct 2, 2020 9:04 AM

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Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation

Naziya Alvi Rahman Sep 29, 2020 5:26 PM

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The account size is expected to be between Rs 50 and Rs 100 crore

Naziya Alvi Rahman Sep 24, 2020 3:33 PM

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Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

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Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years 

Naziya Alvi Rahman Sep 21, 2020 8:15 AM

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Experts claim, for brands, it will provide one-time access to the site on a cost-per-engagement basis, which means a more engaging brand experience than traditional banner advertising

Naziya Alvi Rahman Sep 14, 2020 8:56 AM

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Katial talks about Zee5's viewership growth during COVID, launching new shows in the lockdown, challenges that the platform faced due to the restrictions, and more

Naziya Alvi Rahman Sep 14, 2020 8:34 AM

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Two agencies are believed to be shortlisted for the account that is estimated to be around Rs 600 crore

Naziya Alvi Rahman Sep 8, 2020 8:19 AM

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In this edition of Get Set Grow!, Nick Emery, Global CEO, Mindshare, tells Naziya Alvi Rahman, Editor, e4m, about his faith in the Mindshare team in India & a lot more on recovery plans

Naziya Alvi Rahman Jul 14, 2020 8:25 AM

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BARC CEO Sunil Lulla spoke to exchange4media Editor Naziya Alvi Rahman on his recovery from COVID-19

Naziya Alvi Rahman Jul 11, 2020 9:28 AM

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Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

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TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM

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In a global shift, the account has moved from GroupM's Mindshare to PHD after a long competitive pitch process

Naziya Alvi Rahman Jun 24, 2020 2:38 PM