Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

navin Khemka?blur=25

In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more 

Naziya Alvi Rahman Mar 30, 2021 8:32 AM

peter mukerjea?blur=25

Former Star CEO Mukerjea shares his thoughts on working with the best in the TV industry, reasons why he recommended Uday Shankar as his successor and the amount Star paid to Amitabh Bachchan for KBC

Naziya Alvi Rahman Mar 15, 2021 8:10 AM

GroupM?blur=25

Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels

Naziya Alvi Rahman Mar 1, 2021 8:22 AM

news?blur=25

Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data

Naziya Alvi Rahman & Tasmayee Laha Roy Feb 24, 2021 9:19 AM

IPL?blur=25

With March nearing, BCCI does not have much time to take a final call on the venue as the broadcaster will need at least a month to make preparations for the execution and sell inventory

Naziya Alvi Rahman Feb 23, 2021 8:52 AM

IPL?blur=25

In its presentation to the advertisers, Disney+ Hotstar has also projected a 50-60% increase in watch time

Naziya Alvi Rahman & Javed Farooqui Feb 15, 2021 8:52 AM

nbf?blur=25

NBF says the blackout of data is causing heavy losses to organisations that may start affecting livelihoods of those employed with them

Naziya Alvi Rahman Feb 13, 2021 1:44 PM

rana?blur=25

Barua, Group CEO, Havas Group India, claims the agency, in the last two years, has transformed into an integrated network with many new clients across the group

Naziya Alvi Rahman Jan 29, 2021 8:30 AM

Nina Elavia Jaipuria?blur=25

Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic disrupted first two quarters, and more

Naziya Alvi Rahman Jan 11, 2021 8:46 AM

media agency?blur=25

Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

vinod thadani?blur=25

Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more

Javed Farooqui & Naziya Alvi Rahman Dec 22, 2020 8:56 AM

sunil lulla?blur=25

Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering

Naziya Alvi Rahman Dec 8, 2020 8:48 AM

k madhavan?blur=25

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a stable regulatory system for the industry, BARC, ad cap controversy & his plans for IBF

Naziya Alvi Rahman Nov 24, 2020 8:50 AM

Sanjay Gupta?blur=25

In part two of his first-ever interview in his new role, Sanjay Gupta, Country Manager Google India, gives us more insight about YouTube, ad market growth and his journey so far

Nawal Ahuja & Naziya Alvi Rahman Nov 19, 2020 8:35 AM

Sanjay Gupta?blur=25

We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice President, Sales and Operations, Google India

Nawal Ahuja & Naziya Alvi Rahman Nov 18, 2020 9:15 AM

Auto?blur=25

Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM

Auto?blur=25

Industry heads say the split between ad spends on traditional and digital for the auto sector has almost reached the 50-50 point

Naziya Alvi Rahman Oct 20, 2020 8:26 AM

News?blur=25

Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones

Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM

sanjog gupta?blur=25

The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints

Naziya Alvi Rahman Oct 15, 2020 8:40 AM

TRP?blur=25

Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue

Naziya Alvi Rahman Oct 13, 2020 9:01 AM