Authors

As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.

Nina Elavia Jaipuria?blur=25

Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic disrupted first two quarters, and more

Naziya Alvi Rahman Jan 11, 2021 8:46 AM

media agency?blur=25

Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far

Naziya Alvi Rahman Jan 1, 2021 8:57 AM

vinod thadani?blur=25

Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more

Javed Farooqui & Naziya Alvi Rahman Dec 22, 2020 8:56 AM

sunil lulla?blur=25

Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering

Naziya Alvi Rahman Dec 8, 2020 8:48 AM

k madhavan?blur=25

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a stable regulatory system for the industry, BARC, ad cap controversy & his plans for IBF

Naziya Alvi Rahman Nov 24, 2020 8:50 AM

Sanjay Gupta?blur=25

In part two of his first-ever interview in his new role, Sanjay Gupta, Country Manager Google India, gives us more insight about YouTube, ad market growth and his journey so far

Nawal Ahuja & Naziya Alvi Rahman Nov 19, 2020 8:35 AM

Sanjay Gupta?blur=25

We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice President, Sales and Operations, Google India

Nawal Ahuja & Naziya Alvi Rahman Nov 18, 2020 9:15 AM

Auto?blur=25

Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM

Auto?blur=25

Industry heads say the split between ad spends on traditional and digital for the auto sector has almost reached the 50-50 point

Naziya Alvi Rahman Oct 20, 2020 8:26 AM

News?blur=25

Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones

Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM

sanjog gupta?blur=25

The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints

Naziya Alvi Rahman Oct 15, 2020 8:40 AM

TRP?blur=25

Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue

Naziya Alvi Rahman Oct 13, 2020 9:01 AM

shavon barua?blur=25

Barua’s resignation came in barely a few months after Jyoti Bansal, Chief Executive Officer, moved out from the organization in June this year

Naziya Alvi Rahman Oct 8, 2020 9:16 AM

pitch?blur=25

Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth

Naziya Alvi Rahman Oct 6, 2020 9:00 AM

Ravi Santhanam?blur=25

The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour

Naziya Alvi Rahman Oct 2, 2020 9:04 AM

zydus?blur=25

Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation

Naziya Alvi Rahman Sep 29, 2020 5:26 PM

Honda Cars?blur=25

The account size is expected to be between Rs 50 and Rs 100 crore

Naziya Alvi Rahman Sep 24, 2020 3:33 PM

Anupriya Acharya?blur=25

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

David Roth?blur=25

Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years 

Naziya Alvi Rahman Sep 21, 2020 8:15 AM

Disney Hotstar?blur=25

Experts claim, for brands, it will provide one-time access to the site on a cost-per-engagement basis, which means a more engaging brand experience than traditional banner advertising

Naziya Alvi Rahman Sep 14, 2020 8:56 AM