Authors

Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!

Udit Pathak?blur=25

As Media Mantra turns 9 today, Founder-Director Pathak shares that the firm is in the process to devise a media management tech platform in an attempt to pioneer digital adoption in the industry

Nafisa Shaheen Aug 26, 2021 5:15 PM

olympics?blur=25

Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket

Nafisa Shaheen Aug 16, 2021 2:14 PM

dB Communications?blur=25

Abhilasha Padhy & Kiran Ray Chaudhury, Co-founders, 80 dB Communications spoke about changes in PR industry, mergers & acquisitions, future plans & more, in the last edition of ‘Rising India Series’

Nafisa Shaheen Jul 23, 2021 8:43 AM

dlilip yadav?blur=25

Yadav, the founding partner of First Partners, notes that expertise and value are germane to competitiveness irrespective of location in the post-Covid world

Nafisa Shaheen Jul 8, 2021 8:41 AM

Amitabh Saksena?blur=25

Founder & Managing Director, Actimedia PR & Digital, Amitabh Saksena discussed changes that occurred in the past decades, expansion plans, and more, in the latest edition of 'Rising India Series'

Nafisa Shaheen Jul 7, 2021 8:41 AM

pride?blur=25

Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction

Nafisa Shaheen Jun 30, 2021 1:17 PM

rising india?blur=25

Madhukar Kumar, Founder & Chief Strategist, Grey Cell PR, shares his thoughts on India's changing PR landscape and more

Nafisa Shaheen Jun 29, 2021 12:40 PM

rising india?blur=25

Singla, Founding Managing Partner of Astrum, notes that India will see opportunities for greater collaboration through pooling of skills and resources in the PR space

Nafisa Shaheen Jun 22, 2021 12:48 PM

Xavier Prabhu?blur=25

Xavier Prabhu, Founder & MD, PRHUB, talks about the changes in Indian PR landscapes in the past 3 decades for Independent and Indigenous PR firms in this edition of Rising India Series

Nafisa Shaheen Jun 17, 2021 9:03 AM

Nikky Gupta?blur=25

In this part of Rising India Series, Nikky Gupta, Co-founder & Director, Teamwork Communications Group, shares that there is a huge scope for implementing AI and big data in the Indian PR landscape

Nafisa Shaheen Jun 16, 2021 8:51 AM

Manisha Chaudhry?blur=25

Manisha Chaudhary, Founder-Director, Value 360 Communications, discusses the company's growth, changes in the PR industry and more

Nafisa Shaheen Jun 15, 2021 1:24 PM

Archana Jain?blur=25

Archana Jain, Managing Director & CEO, PR Pundit talks about firm's growth strategies, shifts in the industry, mergers and acquisitions and more, in this part of the ‘Rising India Series’

Nafisa Shaheen Jun 11, 2021 9:07 AM

Shivani Gupta?blur=25

In this part of Rising India Series, Shivani Gupta, Co-founder & Managing Director, SPAG, shares that PR agencies have not been shy of experimenting and that is how SPAG has moved forward as well

Nafisa Shaheen Jun 10, 2021 9:05 AM

Udit Pathak?blur=25

Kicking off e4m's 'Rising India Series,' Media Mantra Director Udit Pathak talks about the changes in the industry over the past 3 decades, the expansion strategy of the agency, and more,

Nafisa Shaheen Jun 9, 2021 8:52 AM

PR industry?blur=25

From giving paid leaves to sharing workloads, here’s how PR agencies have been working towards providing an optimistic work environment to their employees

Nafisa Shaheen Jun 2, 2021 1:20 PM

corporates and employee engagement?blur=25

Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models

Nafisa Shaheen Jun 1, 2021 8:44 AM

culture?blur=25

Here's how organisations have been moving towards creating a sustainable work culture in the industry during the pandemic

Nafisa Shaheen May 28, 2021 9:00 AM

PR?blur=25

Let's take a look at the steps prominent PR players have been taking towards creating a sustainable work culture in the industry during this crisis

Nafisa Shaheen May 26, 2021 5:20 PM

employee?blur=25

Here's how the industry has been taking proactive measures for employee engagement and welfare in the pandemic

Nafisa Shaheen May 25, 2021 9:29 AM

empathy?blur=25

From reducing workdays to providing medical assistance to employees and their kin, here's how agencies have been extending a helping hand to their employees

Nafisa Shaheen May 13, 2021 1:59 PM