Authors

Just a new age digital nerd covering Public Relations, Corporate Communications and Marketing. Nafisa has a distinctive mind with a curious bend towards life, journalism and everything around her!

Nikhil Rungta?blur=25

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM

Sunita Venugopal?blur=25

The Director of Corp Comms at Walmart Global Tech India feels a stronger community commitment and a more participative leadership style leads to greater motivation and better profitability

Nafisa Shaheen Sep 14, 2020 8:43 AM

Tarun Garg?blur=25

Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more

Nafisa Shaheen Sep 14, 2020 8:36 AM

Flovie Martins?blur=25

Flovie Martins, AVP & Head - Corp Comm, Brand Advocacy & CSR at Future Generali India Life Insurance, advises her peers to adapt to the changing environment and be open to learning new skills

Nafisa Shaheen Sep 11, 2020 9:29 AM

Sidharth Kedia?blur=25

Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more

Nafisa Shaheen Sep 10, 2020 8:43 AM

fantasy sports?blur=25

Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry

Nafisa Shaheen Sep 4, 2020 8:46 AM

Nikky Gupta?blur=25

Nikky Gupta, Co-Founder & Director Teamwork Communications Group speaks to us about her decade-long journey as an entrepreneur, her thoughts about female leadership, her future plans and more

Nafisa Shaheen Aug 27, 2020 9:38 AM

Puneet Das?blur=25

Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more

Nafisa Shaheen Aug 21, 2020 9:33 AM

menon?blur=25

Menon, Global Head of Communications at OYO, speaks on being chosen 'Emerging Leader in Corporate Communications', qualities of a leader, need for more women at the helm and more

Nafisa Shaheen Aug 13, 2020 8:13 AM

AnilKumar?blur=25

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen Aug 7, 2020 8:54 AM

shonali chakravarthy?blur=25

Chakravarty, Head of Communications, APAC at Lenovo’s Data Center Group talks about her 'to-do' list as the new APAC Head, challenges to communicators operating in diverse geographies and more

Nafisa Shaheen Jul 24, 2020 8:24 AM

Communications?blur=25

Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age

Nafisa Shaheen Jul 20, 2020 9:20 AM

Denver Fonseca?blur=25

Fonseca ,Head of Communications, ŠKODA AUTO Volkswagen India Pvt Ltd talks about dealing with the corona crisis, technological innovations, the success of the first virtual conference and more

Nafisa Shaheen Jul 10, 2020 9:10 AM

PR?blur=25

e4m asked experts about ways to mitigate the crisis in the pandemic-afflicted industry

Nafisa Shaheen Jul 6, 2020 2:16 PM

Ranjani Krishnaswamy?blur=25

Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more

Nafisa Shaheen Jul 2, 2020 8:39 AM

tiktok ban?blur=25

With the ban, a large chunk of client budget for TikTok content may go down the drain. This is a testing time for the PRs of these clients and brands having pages on such apps

Nafisa Shaheen Jul 1, 2020 1:29 PM

Shree Das?blur=25

Prior to this, Das served as Lead- Corporate Communications, Xiaomi India

Nafisa Shaheen Jul 1, 2020 8:17 AM

Rashmi Vasisht?blur=25

Vasisht, Corporate Communications & Public Relations Leader talks on her journey, women leadership, value gap in the system, opportunities and challenges created by Coronavirus, paradigm shift & more

Nafisa Shaheen Jun 29, 2020 2:58 PM

Anupama Chopra?blur=25

Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more

Nafisa Shaheen Jun 25, 2020 8:36 AM

PR?blur=25

We asked industry experts to share insights on the nature and challenges of the job of celebrity PR managers

Nafisa Shaheen Jun 22, 2020 8:55 AM